Identity, Image, and Reputation in Business Communication

Identity, image and reputation
Contents
Identity, image and reputation.....................................................................................................1
Contents..........................................................................................................................................1
Abstract..........................................................................................................................................2
Introduction; Identity, image, and reputation............................................................................2
Identity............................................................................................................................................2
Image...............................................................................................................................................3
Differentiating organizations through identity and image........................................................3
Shaping identity.............................................................................................................................4
Factors that contribute to identity...............................................................................................4
Culture and personality.......................................................................................................................4
Vision and purpose..............................................................................................................................4
Design..................................................................................................................................................4
Branding..............................................................................................................................................4
Logo.....................................................................................................................................................5
Reputation......................................................................................................................................5
Importance of reputation........................................................................................................................5
Measuring and managing reputation......................................................................................................6
Creating a stronger reputation................................................................................................................6
The role of employees....................................................................................................................6
Conclusion and recommendation.................................................................................................6
REFERENCES..............................................................................................................................8

Abstract
This report explores the importance of communication function in the operations and growth of
business in today's business arena. It explains the various components such as image, identity,
and reputation. The company’s growth and expansion strategies create a need for companies to
employ mechanisms such as advertisement services, products innovation, and achievements
through answering all questions relevant to their performance and response to the various crisis.
Professional image and good reputation are critical for value creation as it enables competitive
business management.
Introduction; Identity, image, and reputation
They involve the essential function of the modern organization department that has been faced
with various challenges. The managers need to know different ways of applying practical skills
to achieve good rapport between the organization and the public. The set of activities required in
managing all communication that helps in creating favorable stakeholder point of view and helps
in explaining company’s mission, vision and values The communication management is
composed of the following components as discussed below: identity, image, and reputation,
Identity
Identity is majorly considered as the qualities and beliefs that make up the organization, the
several statements that employees consider to be crucial and different to the organization. It
explains the actual manifestation of the reality of the company through the organization name,
brand, motto, products and services buildings, stationery, uniforms and all the tangible pieces of
evidence created by the organization and communicated to all its stakeholders. Organizational
Identity is concerned with an organization’s self-definition as a mutual body(Dalal et al., 2010).
It is the essential, distinguishing, and long-term self-referential meaning that has been used to
answer the question (who are we?). It exists within a social setting in the organization as
different entities have different identities.
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Image
Image refers to the public’s global impressions of an entity as well as their knowledge structures
and beliefs of an organization (Doorley and Garcia, 2015). It represents the reactions and various
associations of investors, customers, and employees. The organization typically has several
images resulting from various groups that hold different images of the same firm; they develop
these images over long periods through things such as communications on the part of the
organization, media coverage, and group or individual sense-making. Image is vital in the
following ways:
Making of investment decisions- firms that have good images have a competitive advantage in
attracting and keeping new investors.
Product preference- Firms image may serve as a signal of excellent product quality that will
distinguish the organization from their main competitors.
People’s attraction to an organization as a workplace- Specifically in the early stages of
recruitment, potential applicants have prior knowledge main job and the attributes of the
organization.
Differentiating organizations through identity and image
With the increasing competition, globalization organization’s identity and image may be the only
way that stakeholders can differentiate one the company from another. Alnsour and Al Faour
(2019), a right image of the company, give the customer high confidence in the products of the
organization. Therefore, the value can be created through the image in various ways; for
instance, Reality-customers will have different confidence levels depending on factors such as
superior product performance, quality services, and top-quality personnel. If customers lack real
contact with the firm, then it is not possible for the customers to create this image. Advertising
and the frequent use of media are also useful in articulating, clarifying, and reinforcing all the
desirable qualities of an image.
The following factors forms and affects the firm’s image- Products/services, Communications,
Behavior, and attitudes. Product and services related to physical product and the added services
like design and quality. The environment is how the rooms, stores are built and decorated.
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