Critical Analysis of the ‘Place’ aspect among the 4Ps of Marketing Mix

Running Head: Critical Analysis of the ‘Place’ aspect among the 4Ps of Marketing Mix
Critical Analysis of the ‘Place’ aspect among the 4Ps
of Marketing Mix
Table of Contents
Introduction..................................................................................................................3
Discussion.....................................................................................................................4
Conclusion....................................................................................................................7
References....................................................................................................................8

Critical Analysis of the ‘Place’ aspect among the 4Ps of Marketing Mix
Introduction
Apple claims its iPhone to be the most powerful personal technology of the world.
Besides its identical operating platform, called IOS, the company is continuing with its leaps
worldwide thereby extending the boundaries and tempting the customers with its unique
display, specifications, and innovation of the services rendered by the device. This
assignment analyzes the standing of the product iPhone XS Max in the market by critically
analyzing the ‘place’ aspect among the 4Ps of marketing mix.
About the product:
iPhone has been the most selling premium segment mobile phone, as it is also used
as a symbol of status. Apple’s new line-up of iPhones is way too expensive than ever before.
Apple launched its most awaited phone of the year 2018, i.e., iPhone XS Max, in September
2018. The product was launched having a starting price of $1099. There has been an
additional introduction of an edge-to-edge display with a notch up front in the product.
iPhone XS Max is powered by A12 bionic processor and has an OLED display. The product
gained attraction due to the implementation of dual sim slots.
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Critical Analysis of the ‘Place’ aspect among the 4Ps of Marketing Mix
Discussion
The effectiveness of marketing is portrayed by the appropriateness of selling a
product in accordance with the preciseness of time, person and place (Cheng, 2017). It is
mainly about chalking out scrupulous plans and executing them with perfection. The
indispensable factors responsible for constructing a market plan are Product, Price, Place
and Promotion. The discussion is about the “place” from the 4P’s of marketing that
elaborates the different place context for the product iPhone in the market.
The aspect ‘Product’ analyzes the importance of developing a product which is appropriate
in accordance to the current situation of the market.
The aspect ‘Place’ analyzes the appropriateness of channels for selling the product.
Dependence of various stores, either online or offline, affects the sale of the product.
Though the internet platform is way simpler and renders trouble free services.
The aspect ‘Price’ is the most crucial factor which acts as a core determinant of a product for
attaining good position in the market, i.e. achieving adequate sales. It can even critically
deviate the cycle of sales.
The aspect ‘Promotion’ is the process of reaching out to new customers and capturing the
market. The effectiveness of promotion lies in the basic concept which is to attain greater
reach than a competitive product in the market.
Critical analysis of the aspect ‘Place’ among the 4Ps of Marketing Mix:
The aspect of place can be analyzed in two different ways, one being the channels for
distribution and other being the standing in the market.
Channels of distribution:
As opined by SAM (2017), Apple has a very strong knowledge of constructing a strategy for
distribution. It has several areas for increasing their sales and for attaining a greater reach of
potential premium customers. The places for promotion are:
I-stores: It is an Apple-owned store run by highly skilled salespersons’ essential providing
pieces of advice to various consumers for further promotion as well as for enhancing the
experience of buying an iPhone. Promotion of iPhone XS Max was done effectively through
this process and thus it got a good head start in capturing the market. I-stores receive
products directly from the company itself
Independent stores: High-class stores, especially in different malls sell iPhones with other
brands. These are premium stores that purchase the product from the distributors rather than
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