logo

Marketing Mix Strategies for Apple I Phone XS MAX

   

Added on  2023-04-23

15 Pages668 Words319 Views
Scholar Id:
Presentation of
Recommendations
Marketing Mix Strategies for Apple I Phone XS MAX_1
Introduction
This presentation discusses the key target
market and brand positioning statements.
It evaluates the marketing mix strategies
for Apple I Phone XS MAX.
Marketing Mix Strategies for Apple I Phone XS MAX_2
Overview
Marke
ting
mix
Brand
positio
ning
statem
ent
Key
target
marke
t
Marketing Mix Strategies for Apple I Phone XS MAX_3
Segmentation model
Apple I
Phone XS
MAX
Segments Usage rate Lifestyle Motives for
buying
Higher income
group
Low users Modern
lifestyle
Showing brand
status
Loyal
customers
Medium users Modern
lifestyles
Cannot switch
to another due
to hardcore
brand
Young
customers
Higher users Modern
lifestyle as a
priority
Showing brand
status
Marketing Mix Strategies for Apple I Phone XS MAX_4

End of preview

Want to access all the pages? Upload your documents or become a member.

Related Documents
Marketing Plan for Apple iPhone XS MAX
|10
|1743
|60

Marketing Management Assignment 2022
|17
|2190
|20

Marketing Management Of Iphone X Task 2022
|17
|4355
|13

Brand Position and Brand Equity Executive Summary 2022
|8
|1599
|17

Factors Influencing Consumer Decision Making When Buying iPhone XS
|6
|1079
|368

The Business Strategy of Apple
|21
|5461
|307