Project Management Plan: CRM implementation Project for Online Retail Organization

Running head: PROJECT MANAGEMENT PLAN
Project Management Plan:
CRM implementation Project for Online Retail Organization
Name of the Student:
Student ID:
Name of the University:
Author’s note:

1PROJECT MANAGEMENT PLAN
Executive Summary
The project titled CRM implementation Project for Online Retail Organization had been made
for the implication of a CRM or Customer Resource Management system for a retail
organization. The deployment of the CRM system had helped in easing the management of the
activities favouring the utilization of the successive development of the operations. The
implementation of the CRM system was based on the formation of the customer data
management. The growth of technology had resulted in implication of the operations favouring
the utilization of the improved technology. The online retail organizations have been facing
probable situations for the deployment of the effective operations due to the extensive increment
of the information. The analysis had also been deployed for the utilization of the CRM system
implication in the online retail organization. The Porter’s generic competitive strategies had been
based on the analysis of the competitive advantages and competitive scope for the project. The
project of CRM implementation had been helpful for providing the competitive advantage of
lower cost of customer data management, integration of information storage platform, and
focusing on the development of the activities. The implication of the CRM had been helpful for
the retail organization for overcoming the issues of bulk data management of the customers and
processing the services on time. Some recommendations for the online retail organization in
implementing CRM system is cloud integration and improved security implication for attaining
measurable organization value. The cloud computing would allow the deployment of the
improved function development and faster accessing to the data and the implication of the
successive functions for the organization. The Porter’s generic competitive strategies for the
project of CRM implementation Project for Online Retail Organization is given in the table
below,
Competitive Advantage
Lower Cost Differentiation
Competitive
Scope
Broad
Target
The involvement of the CRM
system development had
helped decreasing the cost
that would help in being used
for any further technology
innovation.
The CRM implementation would
help in forming the utilization of the
technology innovation for forming
an integrated database for accessing
all information related to the
customers
Narrow
Target
The implication of the CRM
system development had
helped in decreasing the
overall cost expended for the
management of the data.
The CRM system would allow the
utilization of the activities so that
the information processing for the
retail business organization can be
done cohesively.

2PROJECT MANAGEMENT PLAN
Table of Contents
Introduction......................................................................................................................................3
Project Scope...................................................................................................................................3
Project Timeline...............................................................................................................................5
Project Budget.................................................................................................................................6
Human Resource Plan......................................................................................................................7
Communication Plan.......................................................................................................................8
Conclusion.......................................................................................................................................9
Bibliography..................................................................................................................................10

3PROJECT MANAGEMENT PLAN
Introduction
The project management holds an integral role for the deployment of the operations
favouring the implication of the technology innovation so that improved operations can be
implied (Harrison & Lock, 2017). The project of CRM implementation Project for Online Retail
Organization would help in developing improved database development with the help of the
system implication for aligning the utilization of the effective data. The following assignment is
based on the use of project management plan development principles for developing the required
documentation for CRM implementation Project for Online Retail Organization project. The
Project Scope, Project Timeline, Project Budget, Human Resource Plan, and Communication
Plan would be included in the following report.
Project Scope
The project of CRM implementation Project for Online Retail Organization is developed
for developing and implementing a CRM system for the online retail organization. The
implementation of the project plan would allow the utilization of the technology development
and implementation of the improved operation development (Fleming & Koppelman, 2016). The
development of project scope would allow the utilization of the activities favouring the
implication of the improved management of the data. The scope of the project can be divided
into in scope and out of scope items.
In scope items: The project of CRM implementation would involve the project initiation
documents, project plan, design of the system, implementation plan, communication plan, risk
management plan, integrated database, training program and manuals, and final report of the