Organizational Creativity and Innovation

Running head: ORGANIZATIONAL CREATIVITY AND INNOVATION
Organizational Creativity and Innovation
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1ORGANIZATIONAL CREATIVITY AND INNOVATION
Table of Contents
Introduction................................................................................................................................2
Working of Innovation and Strategy Together at Apple............................................................2
Processes of Creativity, Innovation and Entrepreneurship....................................................2
Innovation Approach Used by Apple to Identify the Needs of Customers................................3
Role of Employees in Apple in Coming Up with Competitive Products..................................3
Culture of Apple.....................................................................................................................4
Impact Brought by Steve Jobs in Apple Inc...............................................................................5
Steve Job’s View on Innovation and Process............................................................................5
Conclusion..................................................................................................................................6
References..................................................................................................................................7

2ORGANIZATIONAL CREATIVITY AND INNOVATION
Introduction
The report helps in analysing the understanding of the innovative procedures which
are conducted in the organizations in an effective manner. Proper analysis of the
methodology along with the process is essential to be identified as to develop an accurate
understanding of the role of the customers in development of innovative solutions based on
the market in an effective manner. The development of the innovative solutions helps the
customers in managing the development of innovation in an effective manner.
Working of Innovation and Strategy Together at Apple
The success of Apple is recognized in all over the world and the experts claims that it
is one of the most innovative organizations in the present scenario. Apple Company is mainly
popular for the different iPhone, iPad, iTunes along with different others (Banks et al. 2016).
A successful organization will not use the innovative strategy along with secret recipe to
triumph. Furthermore, this is essential in nature to include the following aspects such as:
 Business Model
 Process
 Products
 Leadership
 Customer Experience
Processes of Creativity, Innovation and Entrepreneurship
Additionally, it has been seen that accurate strategy is essential which is about
creativity and innovation (Thomke and Feinberg 2012). With the help of Steve Jobs, Apple
was able to achieve the peak of success, however it can be analysed that the competition is
becoming tougher and breakthrough innovation is required to convert the same into the sales
as well. Furthermore, in the present scenario, Apple mainly focuses on the innovation