Growing Use of Crypto Currency: Strategic Impact to ANZ Group

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Executive Summary
Crypto currency technology is a new form of currency that is transforming how transactions are
made. the crypto currency is a virtual, decentralized and build-in scarcity currency that enable
users to easily transact across borders, at a low transaction cost without involving a third party
institution. The following report investigates crypto currency and analyzes it impact on ANZ
group strategies in the financial industry. The report use peer reviewed journals, company
available information online, and other scholarly materials to investigate and analyze the case
study. The study found that crypto currency is a disruptive technology that threats the ANZ
group strategic environment and competitive environment. The report concludes that financial
institution should adopt crypto currency and align their strategies to the technology to remain in
the market and earn return on investments.

Table of Contents
Introduction.................................................................................................................................................4
ANZ Group...................................................................................................................................................4
Strategic Background information...............................................................................................................5
Strategic Environment.................................................................................................................................8
Competitive environment.........................................................................................................................11
Strategic Analysis.......................................................................................................................................12
Recommendations.....................................................................................................................................13
Conclusion.................................................................................................................................................13
References.................................................................................................................................................14

Growing Use of Crypto Currency
Strategic Impact to ANZ Group
Introduction
The invention and rapid adoption of crypto currency is changing how transactions are made.
Crypto currency is a virtual or digital currency that is intended to works as a medium of
exchange. The crypto currency uses cryptography technology to secure (Labbe, 2017). The
virtual currency is set to disrupt the traditional currency and enable unlimited transactions online.
The currency has been influenced by increase internet connectivity, usage, and ecommerce.
Companies have little or no control over the development of crypto currency that will change
their business models (Heires, 2016). This necessitates formulation and implementation of
effective strategies to enhance business survival and superior returns. Strategies enable a
company to plan, analyze, monitor and assess internal and external factors and outline actions
that can be taken to meet organizational goals and objectives. Therefore, companies can use
concepts of strategic management concepts to understand the effect of growing use of crypto
currency and position the organization to achieve its objectives.
The following report investigates the growing use of crypto currency and analyzes its impact to
ANZ Group. This will involve a background study of crypto currency majoring on Bitcoin and
litecoin and ANZ Group. The report will also involve assessing ANZ strategic and competitive
environment and provide strategic recommendation to the company in relation to Crypto
currency
ANZ Group
The ANZ group is one of the largest commercial and retail banking organization in Australia and
New Zealand. The ANZ group has the third and first largest bank in Australia and New Zealand
respectively by market capitalization. The group also operates globally with its presence in over
34 countries. The ANZ has more than 180 years of heritage and was founded in Sydney in 1835
and extended operations in Melbourne in 1838. The group is headquartered in Melbourne and is
led by Shayne Elliott as the CEO and David Gonski as the group chairman. The group is listed in