Business Model Innovation and Strategy

This assignment delves into the concept of business model innovation, examining its significance in today's dynamic market landscape. It requires a critical analysis of various theoretical frameworks and practical examples, highlighting the challenges and opportunities associated with implementing innovative business models. The discussion encompasses key aspects like stakeholder management, value creation, and strategic alignment within the context of business model evolution.

MANAGING
SUCCESSFUL
BUSINESS

Table of Contents
MANAGING SUCCESSFUL BUSINESS.....................................................................................1
INTRODUCTION...........................................................................................................................3
P1Aims and objectives of the cited organisation ......................................................................3
P2Project management plan of the organisation ........................................................................4
P3 Gantt chart and work breakdown structure............................................................................5
TASK 2............................................................................................................................................7
P4Small scale research practicableness on qualitative and quantitative methods for
accomplishing the task ...............................................................................................................7
TASK 3..........................................................................................................................................10
P5Data analysis with the help of using appropriate tools and techniques ...............................10
P6 Recommendation ...............................................................................................................11
TASK 4..........................................................................................................................................12
P7 Reflect on the value of undertaking research.......................................................................12
CONCLUSION..............................................................................................................................12
REFERENCES..............................................................................................................................12

INTRODUCTION
In the present world, it is compulsory for an organisation to manage all the activities
which helps them in achieving target objectives. It is an essential factor because with the help of
this concern, any business whether it is small or large, the profitability and trustworthiness of
customers get increased(Sosnaet. al., 2010). For this purpose CSR is a essential term. Manager of
the firm helps in maintain the ethical environment of the business. Managing successful business
is the key factor which helps in getting the effective result. If large amount of fund is invested in
any project then its survival is compulsory otherwise it will directly affects the business growth.
In an organisation it is the moral duty of a manager to conduct all the activities properly and in a
effective manner. Manager has to break down all the activities and divide them in among the
employees according to their skills, this helps them in gaining the effectiveness of a firm.
Current assignment is based on the Charlotte Street hotel who maintain the CSR activities in
their organisation properly. Along with that also, the companies objectives are also mention in
this report. Some other important aspects are going to discuss in this essay properly.
TASK 1
P1Aims and objectives of the cited organisation
Corporate social responsibility refers to such type of business activities which helps in
the benefits of society. It refers to such condition which force the organisation to do such
activities which do not spoil the decorum of the society. Business firms have to use such steps
which not void the society and take care about the interest of the society. Like a firm can do
charity because with the help of that many people standard of living get improved or many
children can get proper education(Wirtz, Schilke and Ullrich, 2010).
The basic aim of any firm or business regarding with the CSR is that they have to
conduct all the activities in a ethical manner. Their main purpose is to fulfil the social goals
which means they have to take care about the society.
According to the cited hotel, its basic aim is just to provide effective service to their
customers in which they have to do ethical activities which do not harm their guests. CSR in the
hospitality business refers to as that they have to provide quality service to their guests with
hygienic food. Along with that they also have to do some charities in which they can take care
about the interest of poor, government authorities, shelter and remuneration and wastage. Every

hospitality organisation has these particular and own social responsibility in which they not only
take care about the social factors as well as the environmental factors. Like hotels have to use
recycle products with different ideas this helps in attracting customers as well also helps in
reducing the pollution in the environment.
Along with that cited organisation have to start forecasting such projects which are
beneficial for the society because hotels are using the society resources and it is their moral duty
to protect the interest of the social factors. This helps them in conducting their social
responsibility properly. Another things which is important for this fact is the Charlotte hotel
have to perform their duty towards the poor people of the society. They have to helps them, so,
that their poverty get reduced and their standard of living get improved.
Like they can provide educational facility to them and provide job of guard and other
service in the hotel to their parents. So, that they can earn some wages and live healthy life.
These things attracts others hospitality business organisation in performing such activities. Along
with that they have to follow the proper rules and regulations which are made by the government
authorities(Smith, Binns and Tushman, 2010). Hence, they have to follow ethical conditions
which helps them in their business growth and success.
CSR helps them in getting the sight of large number of stakeholders towards them, and
they start getting invested in their business. Also by performing proper CSR helps them in
maintain the goodwill of the hotel. Hence, every CSR just added some value in the business.
This value is the long term benefit for the organisation.
P2Project management plan of the organisation
Project management plan helps an organisation to implement the project in a effective
manner. This is one of the important factor because all such things like cost, time, quality etc.
which are beneficial to the project are discussed in details. This helps them in conducting the
project effectively(Shehu and Akintoye, 2010). Along with that it also helps them in increasing
the profit.
With the help of management plan all factors and elements can get managed and they can
work in a proper manner. This also helps in minimising the cost of the project and all resources
can get allocated in the specific time(Shattock, 2010). Charlotte hotel have to maintain a proper
project plan in which they have to include all such factors which are helpful in implementing the
project properly. Such factors are as follow:

1. Cost: It is the price and amount which is going to spent on the project. If the proper
management plan has follow then the cost can get minimised. The cost of their product
has to be in the limit and do not get exceed. This leads in maintain a selling price low on
the place of high. Selling price should be settle down according to the customers so, that
they can easily afford the product.
2. Quality: Cited organisation have to work on the quality and improve the quality of the
service and product which they provide. The quality made a positive and negative impact
over on the business in long run form. If the quality which is provided by them is poor
then , it affects their business more and more.
3. Scope: Charlotte hotel include the scope of the project which they want to implement.
Scope refers to as the areas in which they can function properly. So hospitality business
have to maintain a proper scope for their customers in which they can provide them better
service(Matos and Silvestre, 2013).
4. Risk: Risk means the chances of failure. It is an important question while making the
project. Organisation have to examine all the risk factors which are associated with the
business. Like in the CSR, risk factor is the if company will not going to focus on the
society then it will affect the business. Then it affects the business negatively. Thus it
also affects the business more(Kowalkowski, Kindström and Brehmer, 2011).
5. Time: It means that how much time is going to take in the implementation of the project.
If project is going to be time consuming then it termed as the project is not profitable for
an organisation. So this factor have an specific position in the project management plan.
P3 Gantt chart and work breakdown structure
Work breakdown structure:It is helpful in dividing the project into easy manageable
components, so that whole work can be managed properly and in a systematic manner. It is
helpful while making the project planning. Because it helps in dividing the work into sections
and each person better know its responsibilities towards the project.
It is essential while organisation have to work on complex project. This helps in making
the complex projects into sections. Which leads in making the chances of success the complex
project more and more(Kindström, 2010).
Charlotte hotel can use this method in their project designing. They have to divide their
management work into segments. These segments help an organisation to grow properly. Further

more work division is based on the skills of an individual. In the WDS, all projects are
mentioned with date and time on which the project should have to get completed. It is a list in
which all activities should have to get done(Keller, Parameswaran and Jacob, 2011).
Hence, it is an effective way of completing the task in the given time period. Also, it
helps in increasing the effectiveness and efficiency of the project and an individual along with
the increment in profitability.
Sources: Work breakdown structure, 2017
According to the structure it clearly shows that cited firm have to design a plan for the wedding.
For this purpose they listed all the deliverables which they provide to their clients and after the
sub deliverables of the project. All such things have to be follow in this manner and according to
the chart hotel divide the duty and project into different stages(Kaplan, Norton and Rugelsjoen,
2010).
Thus, it is termed as the work breakdown structure because it helps in breaking down the
work into segments.
Gantt chart:Gantt chart states the time management of the project. In which starting of
the project to completion dates are mention. In horizontal alignment, it shows about that how
much amount of work has done and what amount is remain. Gantt chart shows each and every
project separately with the two time frames in which one is based on real time and another one is
based on the time planned consumption. Hotel can use this chart in CSR in which they can
determine that how much time will incur in the accomplishment of this project. It is helpful for
an organisation because at the time while organisation is making WDS, they divide the each task
and in this chart they divide the time which is taken by the firm(Gremyr, Löfberg and Witell,
2010).
Illustration 1: Work breakdown structure, 2017

TASK 2
P4Small scale research practicableness on qualitative and quantitative methods for
accomplishing the task
Organisation just have prepared the questionnaire with the help of qualitative research:
Name
Age
Gender
1. Is there any relationship between the competitive benefits and CSR activities ?
Yes
No
2. Are you agreed that to implement the CSR activities is the primary responsibility of Charlotte
Street hotel ?
 Agreed
 Disagreed
 Neutral
3. What are the problems which has been faced by Charlotte street hotel ?
 Employees and customer safety
 Women rights
 Children safety
4. What kind of CSR activities are refereed which has to be taken by the hotel.
 Employment measures
 Health related measures
 Economic and community development
 Education measures
5. How will you refer to enforce the CSR initiatives in feasible manner ?

 By arranging donation or charity events on regular basis
 Through voluntary organisation
 By providing the fiscal assistance to community based organisation
6. Who is the more responsible for the implementation of CSR activities in Charlotte street
hotel.
 HR department
 Higher authority
 Leaders and managers
Qualitative method is used for finding out the quality which is provided by the company
is good or not. According to this method, company wants to verify that the project is feasible or
not or the quality which is provided by them is acceptable or not. Along with that the CSR also
have to be taken into consideration while searching that their project may not harm the
society(Goksoy, Ozsoy and Vayvay, 2012).
Interpretation: In this interpretation, quantitative method has been used because it helps
in making the difference clearly. Although it is an effective method in getting the public opinion
which is beneficial for an organisation. Where as on the other hand company not be able to
interpret the data with the help of using qualitative method. The accurate data can be measure
with the help of this primary data collection method. It can directly collected from the general
public with proper feedback and comments. Hence, this method is important with the purpose of
making differentiation(Eckerson, 2010).
1. Is there any relationship between the competitive benefits and CSR activities ?
Frequency Percentage
 Yes 6 60
 No 4 40
It has been interpreted that mostly people wants that hotel have to use CSR activity in
their organisation. It helps an organisation to perform in the dynamic environment which further
helps in gaining the advantage of the market.
2. Are you agreed that to implement the CSR activities is the primary responsibility of Charlotte
Street hotel ? Frequency Percentage

 Agreed 6 60
 Disagreed 2 20
 Neutral 2 20
It has been found that many people want the CSR activity as the primary action of the
organisation. Customers want that hotel have to perform this responsibility first.
3. What are the problems which has been faced by Charlotte street hotel ?
Frequency Percentage
 Employees and customer safety 5 50
 Women rights 3 30
 Children safety 2 20
the major problem on which organisation have to work is the customer safety. They have
to provide them a secure and safe facility which leads in getting the target customers.
4. What kind of CSR initiatives are refereed which has to be taken by the hotel.
Frequency Percentage
 Employment measures 3 30
 Health related measures 2 20
 Economic and community development 2 20
 Education measures 3 30
Company get the equal weight-age on the employment measure as well as in the
education measure. So, they have to show some concern towards these two measure which helps
them in making their image and goodwill in the market(Dahanet. al., 2010).
5. How will you refer to enforce the CSR initiatives in feasible manner ?
Frequency Percentage
 By arranging donation or charity events on regular basis 5 50
 Through voluntary organisation 1 10
 By providing the fiscal assistance to community based organisation 4 40
Charlotte hotel have to provide donations to the poor families as well as take
responsibility for such children who are not capable in getting education. This is a major duty of
the organisation which they can complete through CSR.
6. Who is the more responsible for the implementation of CSR activities in Charlotte street hotel.
Frequency Percentage

 HR department 2 20
 Higher authority 7 70
 Leaders and managers 1 10
Higher authority or the management of the organisation is responsible for managing the
CSR activities. They have to arrange funds for this purpose or they can maintain a separate
provision for this purpose. This is an beneficial method through which they can establish their
image and goodwill in they competitive market. Along with that it helps in maintain a different
image of the organisation in front of general public(Crane and Matten, 2016).
TASK 3
P5Data analysis with the help of using appropriate tools and techniques
Data can be analyse with the help of using two appropriate techniques which are
qualitative and quantitative method. This analysis help in making the project6 effective and the
implementation of the project successful. Both the investigation is organised with the purpose of
research and data collection. Both methods are helpful in making the difference between the
research and data(Cohen, 2010).
Qualitative data represents the quality where as on the other quantitative data helps in
measuring the quantity and data. Cited organisation have to use this analysis with the help of
using such two methods so that they can make their report effective and efficient. This helps
them in making their project successful. Qualitative analysis is based on the observation,
conducting interview, documentary analysis and focus on a group. This helps in understanding
the attribute of the purpose where as on the other hand quantitative data help in the clear
understanding of the research because whole data is associated with the project. So, both of the
methods have their specification and uses for making and conducting a research effective and
efficiently. These techniques are widely used by many organisation.
Cited organisation can make comparison on the basis of such analysis which further helps
in making the project and task systematic. Corporate social responsibility is the major project
which they want to execute and for this purpose they have to examine the activities which are
helpful for the society by using their questionnaire. Because in that whole argument justified
with the help making comparison. The basic limitation of the qualitative data is the that it can
not help in making the comparison between the different groups of the society. But quantitative

data helps in this manner. It helps in scaling and rating the new ideas according to its
effectiveness. So, such methods is beneficial for them for making all the task easy and acceptable
for the society. They use society opinion for CSR purpose which helps in making the success of
their project and their customers also get increase with the help of this successful idea.
Hence, for making the CSR successful, proper analysis is mandatory because through that
society ideas, opinion and feedback can be taken. And cited organisation can easily make
changes according to the public demand. So, from the above analysis it is found that for making
the data analysis and research analysis qualitative and quantitative tool and techniques are the
most appropriate methods(Brown, 2013).
P6 Recommendation
Corporate social responsibility is a movement in a business which means the larger
ethical and social role of the corporations. In this many organisations use this technique and
adopt the ethical path for their business purpose. Many firms forget about the environment and
society and exploit the environment more and more. So, such firms have to transform them into
productive corporate citizen who contributes more and more in the society as a citizen.
Companies have some responsibilities towards the society and they have to adopt some steps
which are beneficial for the society and environment. Recommendation for this concern are as
follow:
Social: CSR clarifies that organisations have to return some of their wealth and success to the
communities who supports them. Hence, it shows that firm is social in nature. Like they have to
do charity and helps in improving the standard of poor people. Companies have to set up small
business and many other programmes which are in favour of the society.
Environmental: Firms largely use environment resources which helps them in their production.
They can cut down forest and trees without thinking about the future results. Hence, companies
which are engage in doing CSR have to spent some of their wealth for conserving the forest and
making of some energies which can contribute more and more on the conservation of the nature.
Employees: Employees are the key terms who contribute more and more in producing wealth of
the business. Hence, CSR recommends that company have to properly remunerate their workers
because they are the essentials who contributing more and more the success of the firm.
Customers: They are the basic source who buys the product and maximise the wealth and
profitability of the business. So, it is the moral duty of the firms to provide quality goods to their

target customers and use fair trade practices with them. CSR recommends that company have to
adopt ethical policies which are in favour of their number of customers. So, that they can earn
wealth and gain profit with more consistency.
Hence, company have to examine such factors before starting the project. Such
recommendation they have to use which helps them in maintain the CSR activities properly. So,
that they can work properly in the favour of the society as well as also for their employees who
really contributes more and more in the growth of the business. Following advice have to be
follow by the Charlotte hotel for creating a good image and goodwill in the competitive market.
Along with that their CSR responsibilities also helps in attracting other competitors to do so
which further helps in making the society happy and healthy.
TASK 4
P7 Reflect on the value of undertaking research
Organisation have to maintain and formulate objectives and aims on which they can
establish plan. Charlotte hotel have to conduct a research and make the appropriate plan on the
basis of analysis by using suited methods. For this purpose I am going to first of all make the
objectives list and set targets which can be achieved easily and on the priority basis. And for the
better and effective results proper strategy formulation is necessary. After that I am going to
conduct research and data analysis and on such basis project can be differentiate on time and
money spent. There are many benefits which I get by conducting research like I experienced
many things like to prepare graphs etc(Achtenhagen, Melin and Naldi, 2013).
The major drawback which I have faced was preparing the Gantt chart because it become
difficult for me to collecting data from many sources for different projects and task. But the most
important thing which I have learn was that work division. Also I learn how to prepare
questionnaire for implementing the task and also helps me in developing the skills. With the help
of this CSR activities and quality service can be provide by the hotel to their customers because
of my data and research.
CONCLUSION
From the above report it is concluded that CSR activities and implementation of them is
helpful for an organisation. It helps in the growth of a business. A business can make strong
position with the help of CSR. And for making the new project success it can also help in that

manner also. Hence, hotel have to use this method for their success and survival in the market by
conducting different analytical method.

REFERENCES
Books and Journals
Achtenhagen, L., Melin, L and Naldi, L., 2013. Dynamics of business models–strategizing,
critical capabilities and activities for sustained value creation. Long range planning. 46(6).
pp.427-442.
Brown, A., 2013. Managing challenges in sustaining business excellence. International Journal
of Quality & Reliability Management. 30(4). pp.461-475.
Cohen, S.L., 2010. Effective global leadership requires a global mindset. Industrial and
Commercial Training. 42(1). pp.3-10.
Crane, A and Matten, D., 2016. Business ethics: Managing corporate citizenship and
sustainability in the age of globalization. Oxford University Press.
Dahan, N.M., and et. al., 2010. Corporate-NGO collaboration: Co-creating new business models
for developing markets. Long range planning. 43(2). pp.326-342.
Eckerson, W.W., 2010. Performance dashboards: measuring, monitoring, and managing your
business. John Wiley & Sons.
Goksoy, A., Ozsoy, B and Vayvay, O., 2012. Business process reengineering: strategic tool for
managing organizational change an application in a multinational company. International
Journal of Business and Management. 7(2). p.89.
Gremyr, I., Löfberg, N and Witell, L., 2010. Service innovations in manufacturing firms.
Managing Service Quality: An International Journal. 20(2). pp.161-175.
Kaplan, R.S., Norton, D.P and Rugelsjoen, B., 2010. Managing alliances with the balanced
scorecard. Harvard Business Review. 88(1). pp.114-120.
Keller, K.L., Parameswaran, M.G and Jacob, I., 2011. Strategic brand management: Building,
measuring, and managing brand equity. Pearson Education India.
Kindström, D., 2010. Towards a service-based business model–Key aspects for future
competitive advantage. European Management Journal. 28(6). pp.479-490.
Kowalkowski, C., Kindström, D and Brehmer, P.O., 2011. Managing industrial service offerings
in global business markets. Journal of Business & Industrial Marketing. 26(3). pp.181-192.
Marston, S., and et. al., 2011. Cloud computing—The business perspective. Decision support
systems. 51(1). pp.176-189.