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Corporate Social Responsibility Within the Organization

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Added on  2019-12-18

Corporate Social Responsibility Within the Organization

   Added on 2019-12-18

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IMPLEMENTING CSR ACTIVITIES WITHIN ORGANISATIONTO MEET SUSTAINABLE OBJECTIVESSTUDENT NAME:STUDENT ID:Y
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Table of ContentsINTRODUCTION.......................................................................................................................................1TASK 1.......................................................................................................................................................1P1 Devise project aims and objective for CSR........................................................................................1P2 Produce a project management plan.................................................................................................2P3 Produce a work breakdown structure and a gantt chart to provide time-frame and stages for completion..............................................................................................................................................3TASK 2.......................................................................................................................................................5P4- A small scale research through qualitative and quantitative research methods..................................5TASK 3.......................................................................................................................................................9P5 – Analysis of research and data through an efficient method...........................................................10P6 – Recommendations for meaningful conclusions on CSR activities.................................................15TASK 4.....................................................................................................................................................16P7 Reflective study on the value of CSR activities for sustainable organisation...................................16REFERENCE............................................................................................................................................18
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INTRODUCTIONCorporate Social Responsibility (CSR) as business guideline regulates a firm not only tooperate as a legal organisation but also ensures that they indulge in such business activities thatcan avoid environmental pollution and overwhelming consumption of finite resources. Here, inthis study, the organisation Hartmann, has been chosen, which is highly involved in activitieslike climate protection, Let’s Go green Awareness Campaign, recycling of products, planting oftrees, reduction of CO2 emission, CO2 neutral egg packaging and so on. It is the largest producerof moulded-fibre egg packaging that has expert technological knowledge and widespreadexperience in fiber manufacturing. In this paper, various aspects of CSR and the involvement ofthe chosen company in such ground has been explored.TASK 1P1 Devise project aims and objective for CSRBusiness operation and profit maximization go hand in hand. When a man thinks ofstarting a business, money making becomes the primary motive and social welfare remains at theback. Corporate Social Responsibility is a new born concept, whereby any business organisationhas to keep in mind about the welfare of the society while starting any business (de Jong and vander Meer, 2015, p.3). According to Maas and Reiner, (2014, p.107), a new additional term is‘sustainability’ where a business organisation must deal with any product that does not hamperthe larger society outside. As per Yoo and Chon, (2013, p.414), business ethics is important forconducting any business and must consider what is right and wrong. Many businessorganisations straightaway start an organisation considering only the factors which can bring inprofit while ignoring the moral and ethical grounds.In this age of globalization and competition, by default, companies have to getcompetitive (Pai et al. 2015, p.686). In addition to this, it can be stated that in the midst of thatHartmann have realized the need to get involved in social responsibilities and welfare all overthe world.1
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Project AimThe main aim of the project is to identify the various CSR activities that the company hasengaged itself in and to analyze the necessity of such activities for the welfare of the communityoutside.Objectives of this projectTo identify the various CSR activities that the company involved inTo analyze the effect of such involvement in the businessTo recommend steps for further improvement of the business in terms of profitmaximization, as far as consumers is concerned.P2 Produce a project management plan Scope: The scope of the project is to research with a proper methodology to clarify thesignificance of CSR activities. It will deal with the collection and analysis of data and providesuggestion on ways of profit maximization, as far as business and customers are concerned.Included ScopeThe general view of the society has been included to understand the effect of CSR on thepeople. The parameters of time, cost, risk and limitations have also been included.Excluded ScopeThe personal details of the employees have not been included and it will focus only on alimited number of people.Time period and estimated cost: Dr Martin Barnes, in mid-1980s, created the ProjectManagement Triangle, which includes the time, cost and the quality that is required to completea project. Quality, cost and time are interrelated such that focus on one will have an impact onthe rest two (Meixneretal. 2015, p.360). This project will be completed within 8 weeks and allresearch work must be done within the stipulated time. All hard work must be given to bring theproject to its most desired form within the allocated costCommunication: In order to carry out the project effectively, there must be an effectiveflow of information. There must be a proper conveying of the message to the people about thereason for conducting such survey so that the survey comes out to be as authentic as possible. InSpite of having a good plan and organizational structure, the people must be the backbone of theentire project, or else it will fail (Ciravegna et al. 2014, p.1085). It must be ensured that the2
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project is genuine with the correct information from the people and free from wrongcontroversial implications. After the entire project is done the collected data must be conveyed tothe management along with the methodology and information, in advance so that they can sharethe time of the interview beforehand, as per schedule.DeliverablesThis project will be able to provide an intense knowledge on the social responsibilitytaken up by the company and what effects it has brought on its performance and growth in themarket. This will help the company to realize its current position and provide suggestion on howto further its potentiality to aim for greater improvement.Success CriteriaThe success criteria of the project will be measured by the extent the company is able toenhance its activities related to CSR and satisfy its consumers.AssumptionsThe project will be based on the assumption that the views of the people will be true tothe best of its possibilities, free from any manipulations and influence. The managers must alsoshare their plans as per the requirement without any false reply.Implementation planThe project will start in next week. Prior to that, the resources must be identified,questionnaires must be prepared for the survey, after which the received data will be analyzedfollowed by the recommendation.ProcessThe main process involved here includes conducting of surveys, collection of data andthen analyzing it to come to a proper conclusion.P3 Produce a work breakdown structure and a gantt chart to provide time-frame and stages for completionWork breakdown structure3
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Figure 1: Divided work structure of project(Source: Created by Self)Task NameDurationStartFinishPredecessorsTotal SlackCSR implementation project 80 daysMon 6/26/17Fri 10/13/170 days Stage phase22 daysMon 6/26/17Tue 7/25/170 days Project requirement7 daysMon 6/26/17Tue 7/4/170 days Identification6 daysWed 7/5/17Wed 7/12/1730 days Design9 daysThu 7/13/17Tue 7/25/173,450 days Second phase28 daysThu 7/13/17Mon 8/21/170 days Research methodology12 daysThu 7/13/17Fri 7/28/1740 days Approach8 daysMon 7/31/17Wed 8/9/177,547 days Data collection16 daysMon 7/31/17Mon 8/21/1770 days Third phase23 daysTue 8/22/17Thu 9/21/170 days Data analysis10 daysTue 8/22/17Mon 9/4/1790 days Project compilation13 daysTue 9/5/17Thu 9/21/1711,90 days Fourth phase13 daysFri 9/22/17Tue 10/10/170 days CSR implementationand execution7 daysFri 9/22/17Mon 10/2/1712,110 days4
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