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Plan of Project Management for Elm Tree Hotel

   

Added on  2020-07-22

21 Pages4941 Words68 Views
MNG SUCCESFULBUSINESS

Table of ContentsINTRODUCTION...........................................................................................................................3TASK 1............................................................................................................................................4P1 Devise project aims and objectives of Elm Tree Hotel..........................................................4P2 Plan of project management for Elm Tree Hotel....................................................................5P3 Work Break down Structure and A Gantt chart......................................................................7TASK 2............................................................................................................................................9P4 Small scale research with help of different measures.............................................................9TASK 3..........................................................................................................................................11P 5 Analysis of research and data with the use of appropriate techniques ...............................11P6 Recommendations for the purpose of formulation of CSR activities...................................15TASK 4..........................................................................................................................................16P7 Reflective report ..................................................................................................................16CONCLUSION..............................................................................................................................16REFERENCES..............................................................................................................................18.........................................................................................................................................................1

INTRODUCTIONIn today’s modern world era, it is necessary for the business organisations to recognisetheir corporate social responsibilities, in order to serve society with various benefits andadvantages. In this light, it can be assessed that there are several responsibilities and obligationswhich are associated with rendering some additional activities and services to people of society.Since, there are several issues and complications which arise in society, hence, effectiveimplementation of CSR activities will lead to improved society (Achtenhagen, Melin and Naldi,2013). So, in this context, this report will be discussing about aims and objectives of The ElmTree hotel which is desirous of conducting activities of CSR in premises of their organisation.Moreover, in this present report, detailed project management plan will be demonstrated inregard to implementation of CSR programmes. Also, small scale research will be done byframing questionnaire of a particular sample size. In the end, this report will be discussing aboutrecommendations in respect of effective application of CSR in Elm Tree Hotel (Brown, 2013). TASK 1P1 Devise project aims and objectives of Elm Tree HotelIn this current modern era, it is considered significant to evolve and formulate accurateand effective corporate social responsibilities so that they can develop and create an good imagein external market place. So, in this light, it has been assessed the CSR is one of the importantway, which helps in society development as well as it is an effective technique of promotion. Inthe context of Elm Tree Hotel which is an organisation engaged in hospitality services. It issituated in a 24 N Parade, Llandudno LL30 2LP, UK (The Elm Tree Hotel Llandudno, 2017).Elm Tree Hotel renders proper amenities to its respective customers. The management of ElmTree Hotel is desirous of implementation of CSR activities in its premises so, it can serve betterfor its society (Dahan and et. al., 2010). Through CSR activities, it will become easy for it toserve for betterment of society as well as perform activities for social welfare and benefits. Inthis light, management of cited hotel realises the need of project management plan forimplementation and formulation of CSR activities in premises of their organisation. For this, it isimportant to frame aims and objectives on the basis of which, further proceedings can beinitiated.

Topic: Formulating activities of Corporate Social Responsibilities in an arena oforganisation to attain sustainable objectives.Background of project:Objectives set in accordance with a view point to, minimise all issues andproblems of society which are faced by most of the countries across the world. In this light, it hasbeen evaluated that through efficient and impressive CSR activities, Elm Tree Hotel canmaximise its services to attain social welfare and benefits. It will lead them to achieveprofitability and proficiency as well (Eckerson, 2010). On the other hand, the cited hotel is wellrecognised for its services, so, it is feasible for them to attract its customers through their newplan. Beside this, it has been considered as an important task for the company to make themfamous in spite of its rivals. In simple words, it can be argued that an organisation is required toperform their tasks in a better way, for rendering benefits to society, as well as attainment ofprofitability. Also, if company realise its responsibility in corporate and social terms, it will beable to render proper and adequate services of hotel as well as will result in maximum customersatisfaction. . Accommodation and food and other amenities So, in this regard, aims andobjectives can be elaborated as:Aim: To apply activities of CSR in business premises in order to accomplish sustainableobjectives: A case study of Elm Tree Hotel UK. Objectives: The main objectives framed by managers and leaders of Elm Tree Hotel areelaborated as:To determine significance of CSR activities in perspective to attain justifiable objectives.In order to conduct an assessment of the relation of CSR activities in regard to Elm TreeHotel for attainment of competitive advantage over its rivalry companies or its closecompetitors. To assess an impact of CSR in context of Elm Tree Hotel.To estimate various methods and techniques by which Elm Tree Hotel can accomplishand receive competitive advantage. Research questions: In what manner CSR activities are important for a business organisation to attainsustainable objectives?What is a connection in between objectives of Elm Tree Hotel and CSR activities?

In what way CSR activities effect Elm Tree Hotel?Elaborate different methods and techniques that can be embraced by Elm Tree Hotel forachieving competitive advantage with the help of CSR activities?P2 Plan of project management for Elm Tree HotelA project administration plan is a concept, which is prepared with a main objective ofeffective implementation of strategies and objectives of business (Hacklin, Klang and Baschera,2013). In this regard, it can be evaluated that a project supervision plan has been prepared byadministration of Elm Tree Hotel in order to make sure that all strategies and planning processcan be done in a positive and sustainable manner. It is a notable fact that through an effectiveapplication project management plan and policies, CSR can be made more effectively applied incontext of an organisation.In other words, a project management strategy is considered as plan which comprises of awritten document in which the company has depicted its information in regard to cost, time,scope and quality as well. Also, it has been analysed that the foremost objective of Elm TreeHotel is to implement CSR activities in their business establishment. In addition to this, leadersand managers of cited company are of opinion that CSR activities are very valuable for successof their company (Jansen, Cusumano and Brinkkemper, 2013). A detailed project managementplan is consisting of following elements, which can be demonstrated as;Costs: Cost is a term which implies a particular price for each and every operation of acompany. In the context of Elm Tree Hotel, it has been laid down that there is a greatsignificance of the company to minimise its costs of production and services, so thatcustomers can be attracted and retained. Scope: It is a wide spectrum, which means that company has formulated distinctive areaof scope, within which cited organisation is permitted to work. In other words, it impliesthat while working upon a project of CSR activities, managers have defined an area ofscope in which it will work and also enhance its more to achieve desired results (Keller,Parameswaran and Jacob, 2011).Time: While implementation of project management plan relating to application of CSRactivities, it is necessary to include a proper time framework, within which all tasks andevents should be completed. Each activity or task should be provided with its proper timeso that desired outcomes can be achieved.

Quality: In order to successfully deliver its services to customers, it is important to rendergoods and services in a better quality. In addition to this, it can also be held that one ofthe most important factor by which customers can be retained is providing them goods ofeffective quality (Kindström, 2010). In addition to this, through effective implementationof CSR activities, management of cited organisation can render its hospitality services ina better manner. Resources: In perspective of successful implementation of CSR project managementplan, as well as rendering benefits to society and its people, it is important to cover eachand every resource so that better quality of services can be supplied. On the other hand,the cited organisation also aim to protect and safe-guard all natural, exhaustible resourcesin lieu of sustainable development (Kumar, Petersen and Leone, 2013). Project management plan for Elm Tree Hotel can be elaborated as

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