The Economic Impact of Cultural Tourism in the Maldives
Added on 2023-06-12
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Running head: BUSINESS RESEARCH METHODOLOGY
The economic impact of cultural tourism in the Maldives
Name of the student:
Name of the University:
Author note
The economic impact of cultural tourism in the Maldives
Name of the student:
Name of the University:
Author note
1BUSINESS RESEARCH METHODOLOGY
Executive summary:
Over the last few decades, the world economy has been experiencing swiftly escalating socio-
economic conversions. Among many researchers, tourism industry has become a key
ingredient of growth. Irrespective of the size and of the nation, tourism industry provides
much amount of boost to the economy. Considering the case of the small states like
Maldives, it can be seen that, it is crucial for small island destinations to find new ways to
create jobs and incomes to comprehend their economic needs and quality of life. Besides, it is
recognised that tourism signifies one of the world’s chief industry contributing to the largest
source of foreign exchange. Considering the state’s tourism during the last few decade, it can
be seen that the past tourism has been based on the accommodation and hospitality sector
until recently people understood the need for exploration of new areas of tourism that were
yet to be tapped is highly required. Likewise, the incentive behind this research is based on
the tourism status of the Maldives and how the available resources and natural environment
can be used in the development of the booming tourism sector. During the late 90s tourism in
the Maldives began and since then it has been growing at a rapid rate that has attract the
attention of rigorous research in this field. Maldivian archipelago, located 500 km from
southern tips of both India and Sri Lanka is the main source of attraction to tourists. Under
this scenario, this research is aimed to find out the perspective of the citizen of the nation
regarding the importance of the cultural tourism from the different perspective. In addition to
this, this report will trace the different factors that has affected the growth of the same and
next to this it will try to trace how the tourism industry has become one of the important
section of the society for its growth.
Maldives tourism industry has produced substantial amount of jobs that has aided the
economy to move forward with a higher interest rate. Conventional economic measures like
size of the industry, growth rate and share to the GDP has not been fully successful to
Executive summary:
Over the last few decades, the world economy has been experiencing swiftly escalating socio-
economic conversions. Among many researchers, tourism industry has become a key
ingredient of growth. Irrespective of the size and of the nation, tourism industry provides
much amount of boost to the economy. Considering the case of the small states like
Maldives, it can be seen that, it is crucial for small island destinations to find new ways to
create jobs and incomes to comprehend their economic needs and quality of life. Besides, it is
recognised that tourism signifies one of the world’s chief industry contributing to the largest
source of foreign exchange. Considering the state’s tourism during the last few decade, it can
be seen that the past tourism has been based on the accommodation and hospitality sector
until recently people understood the need for exploration of new areas of tourism that were
yet to be tapped is highly required. Likewise, the incentive behind this research is based on
the tourism status of the Maldives and how the available resources and natural environment
can be used in the development of the booming tourism sector. During the late 90s tourism in
the Maldives began and since then it has been growing at a rapid rate that has attract the
attention of rigorous research in this field. Maldivian archipelago, located 500 km from
southern tips of both India and Sri Lanka is the main source of attraction to tourists. Under
this scenario, this research is aimed to find out the perspective of the citizen of the nation
regarding the importance of the cultural tourism from the different perspective. In addition to
this, this report will trace the different factors that has affected the growth of the same and
next to this it will try to trace how the tourism industry has become one of the important
section of the society for its growth.
Maldives tourism industry has produced substantial amount of jobs that has aided the
economy to move forward with a higher interest rate. Conventional economic measures like
size of the industry, growth rate and share to the GDP has not been fully successful to
2BUSINESS RESEARCH METHODOLOGY
describe the level of association between the economic growth and the growth of the tourism
industry. Tourism is one of the largest and growing sector in the world that has been evolving
at a rapid rate in the case of the developing and the small island countries. When it comes to
the Maldives, then the tourism has large scale of importance to the economic value and
culture of the state. The state has 97 luxury resorts as of now and it is accounted for
generation of 70% of jobs in the country that makes it one of the important source of
employment in the country. The numerous challenges faced by the island nation has never
deterred the tourism sector. It has continued to thrive and the tourism prospects in the island
nation looks presently looks stronger than ever.
From the discussion it has been found that the economy of state has grew to some
extent with the enhancement of the cultural tourism of the state. Though there has been
difference in the researched perspective of the economic growth through the cultural tourism
growth and the literary evidences, it has been found that it was mainly sourced due to the
small sample size. Almost half of the sample population believes that there is some
association between the economic growth and the cultural tourism growth, whereas 1.67
portion of population out of 10 believes that growth of the economy is germinated through
the growth of the cultural tourism. Additionally it has been found that the less amount of
population believes that the growth of the economy has been germinated through the cultural
tourism making the result insignificant.
describe the level of association between the economic growth and the growth of the tourism
industry. Tourism is one of the largest and growing sector in the world that has been evolving
at a rapid rate in the case of the developing and the small island countries. When it comes to
the Maldives, then the tourism has large scale of importance to the economic value and
culture of the state. The state has 97 luxury resorts as of now and it is accounted for
generation of 70% of jobs in the country that makes it one of the important source of
employment in the country. The numerous challenges faced by the island nation has never
deterred the tourism sector. It has continued to thrive and the tourism prospects in the island
nation looks presently looks stronger than ever.
From the discussion it has been found that the economy of state has grew to some
extent with the enhancement of the cultural tourism of the state. Though there has been
difference in the researched perspective of the economic growth through the cultural tourism
growth and the literary evidences, it has been found that it was mainly sourced due to the
small sample size. Almost half of the sample population believes that there is some
association between the economic growth and the cultural tourism growth, whereas 1.67
portion of population out of 10 believes that growth of the economy is germinated through
the growth of the cultural tourism. Additionally it has been found that the less amount of
population believes that the growth of the economy has been germinated through the cultural
tourism making the result insignificant.
3BUSINESS RESEARCH METHODOLOGY
Table of Contents
Chapter 1: Introduction:.............................................................................................................6
1.1 Background of the study:.............................................................................................6
1.2 Research problems identified:.....................................................................................7
1.3 Research questions:.....................................................................................................7
1.4 The aim of the study:...................................................................................................8
1.5 The objectives of the research:....................................................................................8
1.6 Structure of the report:.................................................................................................9
Chapter 2: literature review:.....................................................................................................10
2.1 Introduction:...................................................................................................................10
2.2 Literature review of the industry:...................................................................................10
2.3 industry size:..................................................................................................................12
2.4 growth rate:....................................................................................................................15
2.5 Comparison of growth of the Maldives’s tourism to other nation:................................18
2.6 situational analysis:........................................................................................................20
2.7 proposed plan of analysis for each problem identified:.................................................23
2.8 Literature gap:................................................................................................................23
2.9 chapter summary:...........................................................................................................24
Chapter 3: Methodology of the study:.....................................................................................25
3.1 introduction:...................................................................................................................25
3.2 research onion:...............................................................................................................25
3.3 research philosophy:.......................................................................................................26
3.4 research approach:..........................................................................................................27
3.5 research design:..............................................................................................................28
3.6 data collection methods:.................................................................................................29
3.7 data reliability:...............................................................................................................29
3.8 research ethics:...............................................................................................................29
Table of Contents
Chapter 1: Introduction:.............................................................................................................6
1.1 Background of the study:.............................................................................................6
1.2 Research problems identified:.....................................................................................7
1.3 Research questions:.....................................................................................................7
1.4 The aim of the study:...................................................................................................8
1.5 The objectives of the research:....................................................................................8
1.6 Structure of the report:.................................................................................................9
Chapter 2: literature review:.....................................................................................................10
2.1 Introduction:...................................................................................................................10
2.2 Literature review of the industry:...................................................................................10
2.3 industry size:..................................................................................................................12
2.4 growth rate:....................................................................................................................15
2.5 Comparison of growth of the Maldives’s tourism to other nation:................................18
2.6 situational analysis:........................................................................................................20
2.7 proposed plan of analysis for each problem identified:.................................................23
2.8 Literature gap:................................................................................................................23
2.9 chapter summary:...........................................................................................................24
Chapter 3: Methodology of the study:.....................................................................................25
3.1 introduction:...................................................................................................................25
3.2 research onion:...............................................................................................................25
3.3 research philosophy:.......................................................................................................26
3.4 research approach:..........................................................................................................27
3.5 research design:..............................................................................................................28
3.6 data collection methods:.................................................................................................29
3.7 data reliability:...............................................................................................................29
3.8 research ethics:...............................................................................................................29
4BUSINESS RESEARCH METHODOLOGY
3.9 chapter summary:...........................................................................................................30
Chapter 4: Results and discussion:...........................................................................................30
4.1 introduction:...................................................................................................................30
4.2 findings from analysis:...................................................................................................30
4.4 proposed solution:..........................................................................................................36
4.5 selection of strategies for success:.................................................................................36
4.6 chapter summary:...........................................................................................................37
Chapter 5: Conclusion and future research:.............................................................................38
5.1 introduction:...................................................................................................................38
5.2 conclusions:....................................................................................................................38
5.3 limitations of the study:..................................................................................................39
5.4 Future study:...................................................................................................................39
5.5 chapter summary:...........................................................................................................40
Chapter 6: Recommendations:.................................................................................................40
Reference:................................................................................................................................43
Appendix:.................................................................................................................................47
3.9 chapter summary:...........................................................................................................30
Chapter 4: Results and discussion:...........................................................................................30
4.1 introduction:...................................................................................................................30
4.2 findings from analysis:...................................................................................................30
4.4 proposed solution:..........................................................................................................36
4.5 selection of strategies for success:.................................................................................36
4.6 chapter summary:...........................................................................................................37
Chapter 5: Conclusion and future research:.............................................................................38
5.1 introduction:...................................................................................................................38
5.2 conclusions:....................................................................................................................38
5.3 limitations of the study:..................................................................................................39
5.4 Future study:...................................................................................................................39
5.5 chapter summary:...........................................................................................................40
Chapter 6: Recommendations:.................................................................................................40
Reference:................................................................................................................................43
Appendix:.................................................................................................................................47
5BUSINESS RESEARCH METHODOLOGY
Chapter 1: Introduction:
1.1 Background of the study:
Over the last few decades, the world economy has been experiencing swiftly escalating
socio-economic conversions. Through the means of globalisation, along with the
encroachment of know-how, evolving prospects in the new markets as led to a world of
swiftly fluctuating business environments (Nesbit & Nast, 2017). However, Dubai, Bowen &
Altima, (2015) indicate astonishing scale, rapid change and difficulties are features that alter
rising cities into a spaces of occasions and risks.
Among many researchers, tourism industry has become a key ingredient of growth.
Irrespective of the size and of the nation, tourism industry provides much amount of boost to
the economy (Song 2016). Considering the case of the small states like Maldives, it can be
seen that, it is crucial for small island destinations to find new ways to create jobs and
incomes to comprehend their economic needs and quality of life. Besides, it is recognised that
tourism signifies one of the world’s chief industry contributing to the largest source of
foreign exchange (Horner & Swarbrooke, 2016). Similarly, small island destinations like
Maldives are on the belvedere to grow and are in the search for new ways to enhance their
competitiveness which has led to the emergence of new forms of tourism (Hall, 2016).
considering the state’s tourism during the last few decade, it can be seen that the past tourism
has been based on the accommodation and hospitality sector until recently people understood
the need for exploration of new areas of tourism that were yet to be tapped is highly required.
Hence, this research led to the search of a type of tourism which had benefits to overrule its
costs which are identified as cultural tourism.
Likewise, the incentive behind this research is based on the tourism status of the Maldives
and how the available resources and natural environment can be used in the development of
the booming tourism sector. During the late 90s tourism in the Maldives began and since then
Chapter 1: Introduction:
1.1 Background of the study:
Over the last few decades, the world economy has been experiencing swiftly escalating
socio-economic conversions. Through the means of globalisation, along with the
encroachment of know-how, evolving prospects in the new markets as led to a world of
swiftly fluctuating business environments (Nesbit & Nast, 2017). However, Dubai, Bowen &
Altima, (2015) indicate astonishing scale, rapid change and difficulties are features that alter
rising cities into a spaces of occasions and risks.
Among many researchers, tourism industry has become a key ingredient of growth.
Irrespective of the size and of the nation, tourism industry provides much amount of boost to
the economy (Song 2016). Considering the case of the small states like Maldives, it can be
seen that, it is crucial for small island destinations to find new ways to create jobs and
incomes to comprehend their economic needs and quality of life. Besides, it is recognised that
tourism signifies one of the world’s chief industry contributing to the largest source of
foreign exchange (Horner & Swarbrooke, 2016). Similarly, small island destinations like
Maldives are on the belvedere to grow and are in the search for new ways to enhance their
competitiveness which has led to the emergence of new forms of tourism (Hall, 2016).
considering the state’s tourism during the last few decade, it can be seen that the past tourism
has been based on the accommodation and hospitality sector until recently people understood
the need for exploration of new areas of tourism that were yet to be tapped is highly required.
Hence, this research led to the search of a type of tourism which had benefits to overrule its
costs which are identified as cultural tourism.
Likewise, the incentive behind this research is based on the tourism status of the Maldives
and how the available resources and natural environment can be used in the development of
the booming tourism sector. During the late 90s tourism in the Maldives began and since then
6BUSINESS RESEARCH METHODOLOGY
it has been growing at a rapid rate that has attract the attention of rigorous research in this
field. Maldivian archipelago, located 500 km from southern tips of both India and Sri Lanka
is the main source of attraction to tourists (Amira, 2016). According to the master plan by
Maldives Ministry of Tourism and Civil aviation, it is recognised that although the Maldives
has a rich cultural heritage and history, cultural tourism is not promoted as a form of tourism
development (Bowen, Zubair & Altinay 2017). Under this scenario, this research is aimed to
find out the perspective of the citizen of the nation regarding the importance of the cultural
tourism from the different perspective (Leon & Arana, 2016). In addition to this, this report
will trace the different factors that has affected the growth of the same and next to this it will
try to trace how the tourism industry has become one of the important section of the society
for its growth.
1.2 Research problems identified:
Considering the perspective of the Maldives regarding the cultural tourism, it can be seen
that the country has failed to consider the cultural tourism as one of the source of economic
development (Mowforth & Munt, 2015). Recent report from the Maldives Ministry of
Tourism and Civil aviation highlights the same phenomenon because, it has been observed
that the tourism industry over the year in this country has increased at a smaller rate and the
investment in the industry has been comparatively low (Shakeela & Becken, 2015). This in
addition to this highlights that the state has failed to demonstrate how cultural tourism can
enhance the employment status, growth rate of the economy and standard of living of the
state (Sharpley & Telfer, 2015). Under this scenario, it has become highly important to
analyse the importance of the cultural tourism and trace how it can really help the small
country like Maldives in its endeavour. Moreover, it is important to demonstrate the inherent
features of the cultural tourism to the state for the overall growth of the state.
it has been growing at a rapid rate that has attract the attention of rigorous research in this
field. Maldivian archipelago, located 500 km from southern tips of both India and Sri Lanka
is the main source of attraction to tourists (Amira, 2016). According to the master plan by
Maldives Ministry of Tourism and Civil aviation, it is recognised that although the Maldives
has a rich cultural heritage and history, cultural tourism is not promoted as a form of tourism
development (Bowen, Zubair & Altinay 2017). Under this scenario, this research is aimed to
find out the perspective of the citizen of the nation regarding the importance of the cultural
tourism from the different perspective (Leon & Arana, 2016). In addition to this, this report
will trace the different factors that has affected the growth of the same and next to this it will
try to trace how the tourism industry has become one of the important section of the society
for its growth.
1.2 Research problems identified:
Considering the perspective of the Maldives regarding the cultural tourism, it can be seen
that the country has failed to consider the cultural tourism as one of the source of economic
development (Mowforth & Munt, 2015). Recent report from the Maldives Ministry of
Tourism and Civil aviation highlights the same phenomenon because, it has been observed
that the tourism industry over the year in this country has increased at a smaller rate and the
investment in the industry has been comparatively low (Shakeela & Becken, 2015). This in
addition to this highlights that the state has failed to demonstrate how cultural tourism can
enhance the employment status, growth rate of the economy and standard of living of the
state (Sharpley & Telfer, 2015). Under this scenario, it has become highly important to
analyse the importance of the cultural tourism and trace how it can really help the small
country like Maldives in its endeavour. Moreover, it is important to demonstrate the inherent
features of the cultural tourism to the state for the overall growth of the state.
7BUSINESS RESEARCH METHODOLOGY
1.3 Research questions:
Research question is as follows:
The economic impact of cultural tourism in the Maldives
1.4 The aim of the study:
Aim of the study is to investigate and explore the following parameters:
To evaluate the impact and emergence of cultural tourism
To define the magnitude to which cultural tourism adds to the progression of the
economic eminence
To recognize the supply and demand of cultural tourism
1.5 The objectives of the research:
Objective of the study is as follows:
Through this study the researcher is aimed to address the typologies of the cultural
tourism, which was developed by the McKercher during 2002, in order to determine the
impact of the cultural tourism from the perspective of the economy in the Maldives (Lenao,
2014). In addition to this, the study examines the requirement for the diversification of the
contribution of Maldives to the urbane and the developing demands of tourism. Besides this,
the research is aimed to contest the sustainability of the tourism industry in the nation through
the data collected from the primary data collection as well as the data collected from the
secondary sources. moving forward, it can be stated that the research will judge why the
cultural tourism need to be taken as an important source of the tourism that need proper
exposure from the fellow citizen of the nation to aid the economy. The research will portray
that cultural tourism to the Maldives will not only help it to become a substitute source of the
income for the peoples of the nation, in addition to this, it can be utilised as the means of the
economic gain to the community. Lastly the research intends to recognize the accelerating
1.3 Research questions:
Research question is as follows:
The economic impact of cultural tourism in the Maldives
1.4 The aim of the study:
Aim of the study is to investigate and explore the following parameters:
To evaluate the impact and emergence of cultural tourism
To define the magnitude to which cultural tourism adds to the progression of the
economic eminence
To recognize the supply and demand of cultural tourism
1.5 The objectives of the research:
Objective of the study is as follows:
Through this study the researcher is aimed to address the typologies of the cultural
tourism, which was developed by the McKercher during 2002, in order to determine the
impact of the cultural tourism from the perspective of the economy in the Maldives (Lenao,
2014). In addition to this, the study examines the requirement for the diversification of the
contribution of Maldives to the urbane and the developing demands of tourism. Besides this,
the research is aimed to contest the sustainability of the tourism industry in the nation through
the data collected from the primary data collection as well as the data collected from the
secondary sources. moving forward, it can be stated that the research will judge why the
cultural tourism need to be taken as an important source of the tourism that need proper
exposure from the fellow citizen of the nation to aid the economy. The research will portray
that cultural tourism to the Maldives will not only help it to become a substitute source of the
income for the peoples of the nation, in addition to this, it can be utilised as the means of the
economic gain to the community. Lastly the research intends to recognize the accelerating
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