The report highlights the significance of organisational culture in achieving business goals. It explains how Next, a company, uses different theories and models such as Handy's model, Hndy's model, Maslow hierarchy need theory, and Top Down approach to create a fair working culture that motivates employees and improves overall performance.
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Culture in an Organisation
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EXECUTIVE SUMMARY Culture is a prominent factor for every organisation success and helps them in achieving their task effectively and efficiently. This report is based upon the importance of impact of organisation culture on accomplishment of goal. Moreover, it includes Handy's model which discusses employees culture whereas the theory of motivation explains the importance of motivation to influence employees to work effectively. Finally, top down approaches signifies the effective communication strategy used within the organisation.
Table of Contents EXECUTIVE SUMMARY.............................................................................................................2 INTRODUCTION..........................................................................................................................1 MAIN BODY..................................................................................................................................1 1. Culture of an organisation......................................................................................................1 2. Culture improves organisational culture with a focus on communication............................3 3. Role of culture on employees motivation..............................................................................6 4. How company can use organisational culture to enhance their success................................7 CONCLUSION...............................................................................................................................7 REFERNCES..................................................................................................................................9 .......................................................................................................................................................10
INTRODUCTION Culture is a combinationof attitudes, experiences, beliefs, values, norms , ethics, which prevail in firm and all these elements controls the ways in which company work within and it interaction with people and groups outside (Capelle and et. al., 2014). Moreover, it varies from one firm to another and it directly impact the business functions and operation. Organisation culture is an important determinant of company's success. It is culture which stars with leadership, is reinforced with accumulated learning of its members and a powerful set of forces that determine human behaviour. Along with this, it plays a vital role for encouraging innovation and creativity within workplace. This report is based upon Next Plc which is one of the successful and multinational retailer in UK and established in the year of 1864. Along with this, this study covers the culture of an organisation by applying suitable theory, explain how communication enhance the working environment of company with appropriate model. Finally, usage of theory to analyse the importance of employee motivation to build effective working culture is also mentioned here. MAIN BODY 1. Culture of an organisation It is an integral and most crucial section in workplace in order to attain organisational goal in an effective and efficient way. As it's a set of various components like value, community, behaviour, moral ethics, beliefs, character, personality, traditions, attitudes and many more which influence the company to stand pout among competitor in terms of productivity and profitability (Auernhammer and Hall, 2014). Apart from this, an effective organisational culture benefits company in several ways such as create high energyamong ream members, positive mental attitude, flexibility in an individuals etc. that enable the firm to attain high level of volume and efficiency. Thus, it's a foundation for every establishment to accomplish their business task onan appropriate time without harming the employee's morale. IN context to Next,a British multinational clothing, footwear, home products retailer headquartered in England ,UK. It operates 700 stores across the globe with a workforce of 43,970 who is highly dedicated and motivated towards the attainment of firm's goal. Moreover, one of the main element which NextPlc focus i.e. building a good or healthy working condition for obtaining profitmaximisationwithaoptimumutilisationofresources.Apartfromthis,strong
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organisational culture attracts high level of talent which changes the entire environment and enrich employee satisfaction. However, Next Plc has an impressive and productive approach fordeveloping an organisation culture where they encouraged their subordinates to come out of their comfort zone and acquire all possible growth opportunities (Hiekkataipale and Lämsä, 2019). Furthermore, for enhancing a new culture within the premises it provide varies kinds of tool in order to build a healthy relationship between employer and employee. Some of them are Edge-workertraining, standard workshops, sustainable organisational development which enables them to develop individuals potentialityfor accomplishing business goals. Hence, in order to view the deep understanding of Next'sworking culture, they applies Handy's model which helps them to determinetheimportanceofpersonnelandimpactoforganisationalcultureoffirm's productivity which is described below: Power:In this type of culture, it is held by just few individuals whose impact spreads end-to-end the organisation. Along with this, it consist of several rules and regulations and based on that company take corrective course of action. Under this type, employees are generally being judged by what they achieve rather than how they attain their task which sometime affect firm's decision making and employee's morale. However, Next put their full effort to sustain their organisation culture as they keep on eye on employees performance and based on that introduce new type of appraisal interviews and understands their issues or interest in order to enrich their satisfaction. Role:It is completely depend upon the rules in which subordinates are delegated with suitable roles and responsibilities for attaining business goal. Along with this, individuals are role occupants but the role continues even if an employee leaves the firm (Mir and Pinnington, 2014). Moreover, Next offers security and opportunities to acquire specialist expertise to performance up to required standard on appropriate pay scale and identify each individuals capability and assign suitable responsibilities to them which builds effective working atmosphere and less conflict of interest. Task:This culture forms when team in an structure are settled to address peculiar problems or progress projects as it is job or project oriented. Although, task is alpha but power within the team often shift depending on mix of team members and status of problem. However, Next conducts different workshops where they seek to convey together an suited resources and
right people at the correct level in order to tack together relevant means for closing of particular projects. As they organise effective workshop on challenge topics like authentic resilience, rapid learning, communication and meeting innovative technology etc. which helps them to be more flexible and sensitive to market or environment for enhancing company's efficiency (Jiang, Tripp and Probst, 2017). Person :Under this type of culture, individuals is the focal point in which they considered themselves as an unique and superior to organisation. However, Next examine each employees skills and provide equal treatment to them in terms of training, developing their interest by various motivating programs which allow them to accomplish their objective in an effective manner. From the above explained model, Next is enable to improve their overall performance and enrich employee satisfaction which add value to customer and company's brand image. 2. Culture improves organisational culture with a focus on communication Organisational communication is an integral role to play within an company's premises as it includes managerial, interpersonal and other form of communication that carries policies, strategies, instruction and data across the firm. Along with this, it provides path to company and its firms and it facilitate answers to all question, clears up confusion, render guidance and motivates all for an acquirement of organisational goal.It builds professional relations, minimises conflicts and fester cooperation as well as help the company to enforce rules, regulationandnorms, andmaintain discipline. Thus,communicationisaprimalkey in enhancing working environment or culture in an impressive way (Rao and et. al.,2019). However, for reducing conflicts and ambiguities, Next puts its main focus on providing transparent communication between leader and subordinates as they believes that it helps it leaders to reach followers and motivate them for an attainment of vision, mission and goal of firm. Thus, they implies Top- Down and Bottom-Up approach in order to strategically bring off the delegacy of tasks and process of info to assure uttermost ratio. Moreover, top – down approach relies on higher authority figures to find out larger goal which separate down to the task of lower level employees. On the other hand, bottom – up style of communication features decision making process that afford the entire staff a voice inorganisation goal. The top – down and bottom – up model which Next uses for their business operation are as follows:
Top Down approach An organisation utilise this approach to evaluate, ascertain an apply business decision made by upper executive as the processes is smooth and communicated to lower rank employees who carry out teaks. Moreover, this approach is mainly depend upon executive level to decide how to place, negociate and conduct daily processes.Some of factors which include in this approach is given below: Completed task based on higher authority: In this upper authorities assign appropriate or suitable responsibilities according the employees potentiality and interest and provide them all necessary information regarding job (Kreuzthaler, Schulz and Berghold, 2015). By this, Next can determine and filtered down establishment lines without any mental confusion because concern goals are primed up by higher level of administration and will not affected by external opinion. Illustration1: Approach of communication
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Employees obtain task: Once management provides entire work profile then this step arisei.e.subordinatesreceivestheirroleinverbalorwrittenformnordertoachieve organizational goal in an trenchant manner. IN case of Next, its subordinates are free to finish or accomplish their own tasks in an unique way and encourage them to put their full effort towards the attainment of higher level of productivity. Due to this, there is less chance of arising conflicts or disputes among workers and they can maintain an effectual relationship between superior and subordinate (Silay, Baek and Koh, 2015). Task assigned by Upper management: While allocating roles and responsibilities to employees, higher level of authorities identify each individuals capability or talent and motivate them to contribute their best effort for the accomplishment of high level of profitability. Along with this, they facilitate all possible training and development programmes and maintain an effective communication themselves in order to enrich employees performance which add value to them as well as firms brand reputation. Bottom -Up Communication It rotate around the involvement of all employees, their thought and perception for implementing most advised decision. Along with this, company evoke entire team to take take part in management and decision making process as it allows the firm to determine its most targeted and most suitable goals. However, an organisation uses the bottom – up approach to analyse prospect of company in comparison to microeconomic variables of economy. Some of the elements of its approach are as follows: Employee input: Every individuals has unique way of doing task for which organisation is obliged to examine their skills and interest in order to reduce dissatisfaction or grievances among employees. Hence, Next monitors the subordinates work and give them freedom to clear out their queries related to job which decreases thecommunication gap between them and conflict of interest (Gemeda and Tynjälä, 2015). Collaboration: In this stage, firm involves its employees to business decision making and problem solving process which create positive attitude among them towards the organisation visionor objectives. Furthermore, Nextencouragesitsteammembersorlower levelof management to take involvement in decision making process and suggest their views or option regarding issues which improves the overall communication of company and help them in obtaining profit maximisation without any hindrances.
Fulfilmentoftask:Inthislevel,employeescompletestheirtaskeffectivelyand efficiently which builds a good working condition within the premises. Therefore, Next's all associate of business community feel valuable which surrogate a accessory and communicative environment where employees can boom and grow up collectively. The above discussed approach helps Next to track their subordinates work and make effective and productive decision as well enable them to maintain strong relations in order to enhance productivity and proficiency. 3. Role of culture on employees motivation Organisational culture and status sets a framework within respective and group behaviour takes place. The internal operative surroundings of every system has definite usually perceived psychological characteristics or traits which are jointly called its climate, culture etc. These both elements is potentially rich, but largely unrealised role in the development of an organisation as well as to raise motivation among employees (Hayashi,2016). Thus, working culture has great influence on employee motivation as the nature of firm culture which exist in establishment is going to adjudicate the degree to which wanted results from employees are receive. However, for improving the overall performance of firm, Next applies Maslow hierarchy need theory of motivation which explains that human needs never gets end it keep on going at hierarchy level. After the fulfilment of first level of need they move to next level so, in this case an organisation should have effective working culture in order to bring higher level of satisfaction. Hence, Next uses Maslow hierarchy need theory for bringing productive business environment which is described below: Physiological needs: It is primary to human life as it includes food, clothing, shelter, air and necessitates so life. These needs associate to endurance and care of living beings. . However, Next provides fair reward to its employees so that they can fulfil their basic needs ad feel satisfied in order to enhance their standard their living standard. Safety needs: After rewarding the physiological needs, the nextwhich arises is safety and security. IN this, it finds expression in such desires as economic security and protective cover from physical dangers. Hence, Next to meet out these needs they provide more money so the individuals prompted to work more. Social needs: Under this, it contains social interaction, companionship, belongingness etc. However, Next builds a environment where all employees can socialise and build effective
relation between themselves which enhance their morale and help them to come out of their loneliness. Esteem needs: This is relate with self esteem and respect which indicate self confidence, achievement, competence, knowledge and independence. Thus, Next examines the ability of employees and provide effective trainingto germinate their ability and talents in an efficacious manner (Nuttin, 2014). Self actualisation needs: It is the final stage of needs, where individual is analysed by their performance and conclude in which they are good at. So, Next recognise the achievement or effort of employees and provide them motivation through memento, prizes, certificates etc. which enhance its organisation culture and there will be less conflicts or disputes. From the above explained theory of motivation, Next is able to understand the impact of culture on employees' motivation in order to attain high productivity and profitability. 4. How company can use organisational culture to enhance their success The above mentioned all theories and models, it has been picturize that a strong working condition enrich the company's profitability and productivity (Neto,2015). Along with this, Next should be transparent to its employees in providing information in order to reduce dissatisfaction and conflicts within the premises. Moreover, they should treat everyone equally and respect each one's value, norms and provide them fair reward so that they can get highly satisfactionandNextcangaincompetitiveadvantageamongcompetitorsintermsof organisational culture. CONCLUSION The above stated report has been concluded that an effective organisational culture plays a crucial role in accomplishment of business goals or objective in an impressive manner. Along with this, on of the main aspect which help company to maintain a healthy relationship between employer and employee is an transparent communication. Without a proper information or guidance , it is difficultfor employees to reach their task in an appropriate time. As it reduces the conflicts or disputes within organisation and there will be high possibility of employee satisfaction which add value to them as well as company's brand image. Moreover, Hndy's model enable the working to create a fair working culture which impact the employees motivation and improves the overall performance of company. Thus, Top Down approach helps an organisation
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to identify individuals capability and provide proper direction in order to enhance their standard and value. Apart from this, company invite subordinates to take participate in business decision making process which improves their morale and they feel valued among organisation. Maslow hierarchy need theory allow the firm to provide fair rewardso that they can fulfil their basic needs and enhance their morale.Therefore,an healthy organisational culture can achieve their task on time without any hindrances or obstacle.