Curriculum Design for Marketing: Approaches, Models, and Evaluation

This report discusses the purpose of designing and developing curriculum for marketing, approaches and models of curriculum design, importance of learner feedback, and methodologies for monitoring and evaluating a curriculum. It also includes a task to develop a curriculum for an education and training program with assessment methods and resources.

Curriculum
Design

TABLES OF CONTENTS
INTRODUCTION...........................................................................................................................3
TASK 1............................................................................................................................................3
Analyse concerned with purpose of designing as well as developing curriculum......................3
Approaches addition to models associated with designing and developing a curriculum..........4
Approaches of curriculum design............................................................................................4
Models of curriculum design......................................................................................................4
Importance related to learner feedback at the time of curriculum development.........................5
Management of Risk While Developing Curriculum..................................................................5
Methodologies for monitoring as well as evaluating a curriculum.............................................7
TASK 2............................................................................................................................................8
Curriculum Design according to Outcomes and Objectives........................................................8
Development of a curriculum for an education and training program........................................9
Plan assessment methods to meet learning outcomes of curriculum for following necessary
guidelines...................................................................................................................................14
Produce resources to support the curriculum.............................................................................18
TASK 3..........................................................................................................................................22
Evaluate the achievement of the learning outcomes of an education and training
curriculum..................................................................................................................................22
Analyse the delivery of an education and training curriculum..................................................23
Identify areas for improvement for education and training curriculum....................................24
Make improvements to education and training curriculum.......................................................25
CONCLUSION..............................................................................................................................26
REFERENCES..............................................................................................................................28

INTRODUCTION
In present era, curriculum development is very important for the practise of creating and
improving the curricular activity of the students. It has various approach which has been used by
teacher for developing the student’s curricular activity. It has main objectives is to implement the
different types of strategies in their organization which is used for focusing on achieving the
student’s development and student development and students learning outcomes (Anderson,
2019). This report is based on marketing subject in which the brief discussion is given that what
is marketing and why it is important for the students for their learning’s. This report includes the
understanding the approaches to curriculum which has to design and development for the
marketing subjects. This files also cover that how to developed the marketing subject curriculum
activities in the organization. Further it also concludes the review and curriculum of marketing
subject so that improvements will be done accordingly.
TASK 1
Analyse concerned with purpose of designing as well as developing curriculum
The purpose of designing curriculum activity and development is need to provide proper
knowledge to students about that how it will help them in future in their professional life. This
includes the academic purpose, social purpose, Economic purpose and political factors that how
this will affect the marketing subject. Let's discussed the all the factors in brief that what
knowledge they gain in each sector in below:
Academic Purpose: In this main purpose is to create design and development of
curriculum to make as a syllabus for the students which will help them to understand and
knowledge about that what they will cover in this particular subject.
Social Purpose: In social purpose, designing along with development of curriculum will
enhance the standard living of the social groups and create interest in the studies in this subject
by motivating the student.
Economic Purpose: This curricular design and development is having the main purpose
in economic is to improve the literacy rate and increased the employment rate in the nation of
economy. If is subject is well designed and developed, then it will create and increase the interest
level of the students towards the studies (Azofeifa and Novikova, 2018). If in nation the people
are more literate, then it will directly impact on the employment opportunity and rate.

Political Purpose: The main purpose of political purpose is to design and developed the
curriculum effectively so that it will improve the trading activities by grabbing attention of
students from aboard.
Approaches addition to models associated with designing and developing a curriculum
Approaches of curriculum design
Learned Centred: Within learner centred approach, teaching styles and learning which
is also known as student. In this the instructor have main focus on the each and every individual
learner. In which the they teach the curriculum as whole they have focus on teaching shifts the
focus from teacher to student.
Subject Centred: According to this approach the curriculum is designed, which have
main aim to designed the curriculum in this way for their particular subject or course. Like,
Marketing subject is make in this way to create for curriculum. In this all-major areas and topic
will be covered in the subject so that students will get proper knowledge and learnings.
Problem Centred: In this approach the curriculum is prepared to design for solving the
problem which is raised. They have focus to create effective solution for the problem. This will
enhance the student interest level and improve the skills. This will build the student to get
prepare for the future if they get faced problem in the future. This will also help the student to
solve the problem which they get in their real-life situation and their professional life. This is
very effective for the organization.
Models of curriculum design
Products Model curriculum which is propounded by Tyler, R.W. in 1949: In this
model, key emphasis is on the four elements of the curriculum activity which help in achieving
the objectives, selections of their learning experience, organization of learning experience and
evaluation. This is very important for the student that they get proper learning. So that they
students complete their project effectively. By this the progress is measured in it.
Process Model Curriculum propounded by Stenhouse. L. in 1975: The model is
having primary objectives to design the curriculum which help the students to gain the
knowledge and experience (Carmichael-Murphy and Ggbagbo, 2022 ). They are having main
focus on developing the active learning, discussion ad response which is given by the students.

This is model is having the main aim which is developing behaviour together with encouraging
individuals for the discussion and activities which need to developed for their practical skills.
Importance related to learner feedback at the time of curriculum development
 Ensure inclusive curriculum: A teacher can take feedback from the learner so that they
prepare and redevelop their curriculum which will satisfy the needs and wants of their
students effectively.
 Finding strengths and weakness of curriculum: The feedback is taken form the
learners which will help to know about their strength and weakness of curriculum. This
will get recreated and developed to mitigate the weakness of the curriculum. With this,
goals and purpose of curriculum design are attained promptly.
 Amending and adjusting curriculum with feedback related to learner: The teacher
need to ask feedback from the learners which will help to examine the requirements
which is extra needed in the learners. The topic of curriculum will need to adjust in such
a manner which will consist of the requirements which is need for the learners.
 To uphold Professional values: The is also most important for the learner feedback for
developing which will promote the and uphold the professional values for designing their
curriculum which are very important factors.
 Comply with organizational policies and legislations: In this, the teacher will need to
take feedback from their learners which will help to design their curriculum which is
focused whether they need to develop their curriculum which they need to cover their all
legislations, regulations and policies concerned with their university or not (Brown and
Livstrom, 2020). This will help further to examine their topics that are ethical as well as
includes the curriculum to avoid unethical practices for their development for students.
 Maintaining Quality Assurance as well as Improvement Arrangements: Feedback
which will take feedback from the learners so that it will improve the quality and also
which will help their curriculum to improve their arrangements and developed according
to their feedback.
Management of Risk While Developing Curriculum
This is very important for curriculum to examine their weak points and the development of
curriculum which is related to the risk of their curriculum which is used to planned for effective
strategies so that they mitigate their risk. The teachers and learners design the purpose for their

curriculum. This includes the few techniques which is used while they manage their risk when
they developing their curriculum and these all techniques are briefly explained in below:
Applying Curricular Activity Risk Assessment Process
In educational establishments, Curricular Activity Risk Assessment Process supports
teachers in terms of considering local contexts related to curriculum practices at the time of
determining foreseeable hazards, assessing risks as well as planning control measures for
keeping each and every student safe. This method additionally allows examining the duties of
various departments in faculties and universities. In accordance to the process, there are small
number of elements kept in mind even as growing curriculum and those elements are referred to
below-
Meeting student needs: The major goal of curriculum improvement is to satisfy the want and
desires of college students. Hence, the primary Marketing at associated while establishing
curriculum is that their faculties will cover all the subjects of their courses in order to assist their
college students to satisfy their educational needs. CARA procedure enable to mitigate issues
and examine the want and desires of college students after which put together the curriculum
related with particular course.
 Availability of text, materials, etc: Ample number of materials and equipment which can
be required in research, for example, books, stationary items, smart boards and hence forth.
This may be very essential that instructors will keep in mind the provision of those
substances and equipment at the same time as growing curriculum. The absence of those
material can affect bad upon the overall performance of coaching as well as learning.
 Supervisor's Existence in Undertakings: It is also important that a manager represent even
as they are undertaking to take out the curriculum activities in order that he/she can be able
to help the scholars that what is meant to do and how. It is easy to flow of all critical
curriculum activities by a manager. It may also allow mitigating the threats related to
damage for any scholar even as acting the educational activities in Marketing.
 Location of practices: For coaching college students, the area is an element that is crucial
to keep in mind due to the fact instructors need to keep away from the ones places wherein
college students will experience hard to travel (Cho and Kim, 2022). This place has to be
centre of the town in addition to transportation centres essential for college students to meet
faculty and attend classes at universities.

 Ensuring Personal Protective Equipment: It is important to offer a non-public protecting
device to students like eye safety glasses whilst coaching college students on virtual display
screen for mitigating the danger of infection in eyes. Leather gloves whilst checking out any
digital gadget assignment also can assist to lessen the danger of unsafe actions of
curriculum.
 Planning and assessing activities related to curriculum: Planning is vital for dealing with
curriculum practices successfully. Here, instructors need to assess the plans in their activities
and examine the chance of various factors upon that unique activity. A proper planning will
assist to examine all dangers and mitigate them earlier than they influence risky upon
college students learning in Marketing.
 Recording flowchart of curriculum practices: It is important to organise curriculum
activities in order to report activities which they may be accomplishing and the overall
performance in addition to the dangers so that during case of subsequent activities. The
authority group make attention of all the ones duties and dangers which they confronted
earlier.
 Reviewing as well as evaluating practices of curriculum: This is appropriately important
to review along with examine the curriculum activities appropriately. With this,
professionals of Marketing are able to enhance learning, engagement, experience together
with outcomes of students.
Methodologies for monitoring as well as evaluating a curriculum
Monitoring and evaluating a curriculum helps in assessing academic curriculum effectively.
There are certain number of methodologies that are opted for examining and evaluating practices
of curriculum in specialism of Marketing. Some of methodologies are underneath:
 Formative Evaluation: It is examiner method in which important undertaking is to
enhance and expand this system or course (Fogo and Breakstone, 2018). This will assist
in offering the recommendations immediate even as making plans for the curriculum
activities. This method is used even when trying out the curriculum.
 Summative Evaluation: This method will contain to make decisions approximately the
efficacy of the applications as well as courses. It is usually recommended that the
faculties and universities should ask for the knowledgeable and widely known character

to offer judgement at the curriculum which changed into deliberate tough the faculty and
universities. It will examine the final end result of curriculum for eth specialism.
 Feedback from faculty, peers as well as learners: It include asking from college
members, friends and lots of others that whether or not the curriculum is powerful from
their factor of view or not. From reviews about the curriculum overall performance from
peer, school and students can even assist to examine the effectiveness of the curriculum.
Taking reviews from college students is vital due to the fact they could assist to examine
what else they are expecting from the curriculum in order that modifications are made
accordingly.
 Review past records: It is also important to examine and compare the beyond experience
which was associated with curriculum activities in order to assist in examining the
existing curriculum performance. This technique is used to examine what all opportunists
may be benefit through Marketing to their enterprise and all dangers must be escaped.
 Evaluation of high developed organisation: It is also one of the excellent approaches to
examine and compare overall performance level of their curriculum activity. Here, a
faculty of college is need to examine their curriculum with the one's different colleges
and universities that have nearly identical publications and that are capable of attract
greater college students in the direction of their coaching facilities (Haigh, 2020). This
will assist to understand wherein they are missing at the back of and what else they are
able to do higher constitute an excellent curriculum assessment.
TASK 2
Curriculum Design according to Outcomes and Objectives
The primary goal of Marketing Curriculum is to create a great information and experience about
the course to the scholars and cause them to recognize about how marketing supervisor abilities
and characteristics so that it will help them to increase their knowledge and become expert in
marketing field and they can developed their career in this field. In Marketing it takes wide time
period to include and covers all topics. The Marketing curriculum is planned in this way that
their course should include all the broad topics in this way that students can understand their
concept of their courses and the knowledge which they need learn from this course.

Development of a curriculum for an education and training program
Programm
e/Course:
Certificate in Marketing
Level: 3/4
Time
Period:
18 week
Teaching
Hours:
72 hour
Teaching
Method
Physically teaching in classroom
Aim: To understand the learner about the marketing concepts and which
qualities and skills required must be required in marketing.
Objectives: The primary objective of Marketing Subject is to develop knowledge
about the course to their learners and help to understand the learner that
which qualities and skills required for developing career in marketing
professional field.
Assessment
Methods/
Strategies:
Learner is evaluating on the basis of their performance level by Report
writing, Solving case studies related to business issues in marketing filed,
Group Discussion and many more activities related to marketing field.
This formative assessment will be considered to evaluate the course and at
the end of every week Summative assessment will be held.
This is the only way for grade to PASS or otherwise FAIL.
Venue and
Resources:
Text books related to the marketing, PPT presentation is given to
understand and create good knowledge of marketing, white board, digital
screen for smart classes, Projector, market and internet connections this
will use to make and create god understanding of the knowledge.
Learners: Learners aged must be 16+ for this course criteria.
Teachers: This programme should be done and delivered by a teacher who has
having good knowledge, skills and well experienced in Marketing field in

well-known company.
COURSE CONTENT
MODULE/UNIT-1 Aim
Introduction on Marketing In introduction it will cover about the basic course
information which clear understanding related to
marketing, in company how marketing roles are
important and scope of marketing in company. This
module is providing proper guidance to leaners about
their learnings from this module.
UNIT- 2 Aim
Marketing manager: duties,
roles, responsibilities and
Qualities, skills.
This module helps students to understand qualities and
skills which help to become successful Marketing
Manager. This module further helps learners to analyse
about main responsibilities and characters of Marketing
Manager within different industries.
UNIT- 3 Aim
Marketing Theories This module covers about Marketing theories and
effective execution in organization which help learners
for better understand and for their learnings. This
module is also going to help leaners to improve and
increase their understanding about effective execution of
Marketing qualities and apply their skills at right time at
right place.
UNIT-1
Introduction on Marketing
LO:1 AC-1.1: What is concept of Marketing?

To understand Marketing
concept
AC-1.2: In 21st Century what is the Importance of
Marketing.
LO-1
Topics to be covered:
Meaning and Definition of Marketing, the importance
of current Marketing situation in 21st century, what are
the different types of Marketing
LO: 2
To understand Marketing
scope
AC-2.1: Explain main Marketing scope by analysing
the current situation.
LO-2
Topics to be covered:
Development of Marketing, Evolution rate of
marketing and Future progress in Marketing field.
LO: 3
To understand basic roles of
Marketing within a company.
AC-3.1: Identifies the different types of roles in
Marketing in company.
AC-3.2: What happen if there is no Marketing
manager within a company?
LO-3
Topics to be covered:
The roles which is performed by Marketing manager
within the company and mismanagement when
Marketing department is not present within the
company.
UNIT-2
Marketing Manager: duties, skills,
responsibilities, roles and Qualities.
LO:1
To understand Marketing
manager skills and qualities
AC-1.1: What are the qualities is required in
Marketing manager?

AC-1.2: What skills are needed in Marketing
manager?
LO-1
Topics related to this module:
Qualities: ability to sell the products, excellent verbal
communication, leadership skills, business
management skills, customer service skills.
Skills: An ability to understand buyer needs, know the
sales process, creative thinking, problem solving skills,
good teamwork skills, communication skills,
adaptability, good organization and planning skills.
LO: 2
To understand Marketing
manager duties, roles and
responsibilities
AC-2.1: Explain the primary roles of a Marketing
manager.
AC-2.2: Explain the primary responsibilities of a
Marketing manager.
AC-2.3: Explain the primary duties of a Marketing
manager.
LO-2
Topics to be covered:
Roles: Evaluating the pricing strategies, Analysing the
trends of marketing and prepare the forecast,
Generating new business leads, Increase their brand
awareness in the market.
Responsibilities: Collaborating with the sales,
marketing, advertising, product designed and product
development.
Duties: Implement new strategies, Promote business,
products or services, defining and managing their
brands.
UNIT-3
Theories of Marketing
LO:1
Be able to understand theories of
Marketing.
AC-3.1: What are the basic theories of Marketing
and their application?

LO-1
Topics to be covered:
Ansoff Matrix, The Marketing Mix, SWOT
Analysis, Stakeholder Mapping, BCG Matrix,
Consumer decision making process, PESTLE
Analysis, The Communication Skills, Mendelow’s
Matrix.
Justification of this Programme/ Course/ Curriculum:
 This platform is become very helpful; for those leaners who are looking their
professional future career in Marketing field.
 In this learners will increase their theoretical and practical knowledge about
the Marketing from this platform.

Plan assessment methods to meet learning outcomes of curriculum for following necessary
guidelines
Programme/
Course:
Certificate of
Marketing
Aim: To understand
Marketing concept
and study how apply
and implement of
Marketing qualities
and skills.
Objectives: The primary
objective of
Marketing subject is
to develop a better
knowledge about this
course to learners and
make learners to
understand about
marketing manager
skills and qualities
which help leaners to
develop their
professional career.
Assessment Plan/
Methods/ Strategies:
Learners must have
evaluate on the basis
of their performance
level by Report
writing, Solving case
studies related to

business issues in
marketing filed,
Group Discussion
and many more
activities related to
marketing field.
This formative
assessment will be
considered to
evaluate the course
and at the end of
every week
Summative
assessment will be
held.
This is the only way
for grade to PASS
or Otherwise FAIL.
UNIT-1:
Introduction on
Marketing
1. Learning
Outcomes
2. Criterion of
Assessment
3. Pass of beginning
level descriptor
4. Description of
assessment
LO:1
To understand
Marketing
concept
AC-1.1: What is
concept of Marketing?
AC-1.2: In 21st
Marketing: meaning and
definition, importance of
present Marketing
Scenario in 21st century,
Leaners might assessed
through studying
through digital board
and text books which

Century about Human
Resource.
what are the different
types of Marketing.
have the entire topic.
Class test can be held to
check whether or not
students recognize the
concept of marketing or
not.
LO:2
To understand
Marketing
scope
AC-2.1: Explain
primary Marketing
scope by analysing the
current situation.
Development of
Marketing, Evolution
rate of marketing and
Future development in
Marketing field.
Students have to give
PPT slides of maximum
15 minutes in each
topic.
LO: 3
Be able to
understand
basic roles of
Marketing
within a
company.
AC-3.1: Identifies the
different types of roles
in Marketing within a
company.
AC-3.2: What happen
if there is no
Marketing manager
within a company?
The Marketing manager
roles which is performed
in company and
mismanagement when
Marketing department is
not present within the
company.
Students will have to
write Essay consisting
1000 words.
Excluding Table of
content, Cover page and
list of references.
The submission must be
done to the Turnitin.
UNIT-1: Introduction
on Marketing
Assessments Design Case studies, Physical teaching, PowerPoint
Presentation
✔
Assessments Tools
Essay and Report in Turntinin - in physical class,
PowerPoint Presentation
✔
Criteria and rubrics for
Assessment Assess in Rubrics on Turnitin
✔

Support from Feedback Summative and Formative ✔
Strategy for Feedback Faculties, Students, and Peers ✔
Time for Assessment Semester End ✔
Opportunity for Assessment
Final submission and Resubmission ✔
Guideline for Assessment Brief of Assignment ✔
Weightage of Assessment 60% + 30% +10% =100% ✔
Grade for Assessment Pass or Fail

Produce resources to support the curriculum

Introduction
Marketing is a broader term that involves all the economic activities that are done to earn
higher profit. It includes a place where seller perform the commercial activities to achieve the
growth in their business. It involves various strategies and policies that are used by the
organisation to increase their performance in the market. Marketing is done through advertising

on social media, Television, hoarding etc., in order to create value in their product. An
organisation used various technique and methods to promote their product in the market in order
to create large base of consumer and brand loyalty in the market.
What is the basic concept of Marketing?
Marketing revolves around complexities and deals with product, price , promotion and
various tactics to survive in the competitive market. It is basically fulfil the need and demand of
the potential consumer. Effective marketing strategy helps to succeed in the market and can be
one of the reason for expansion of business in the international market. The concept of marketing
is vast and diversified that tends to change time to time. The business can run for a long time if
they have better plans as it helps them to attain growth and profitability in the market.
Marketing Importance in 21st Century
Marketing is crucial part of 21st century as market trends and consumer perception has
increased the demand of its consumers. After industrialization and globalisation, stiff
competition has been increased which is not only threatens the small scale company but also
demand advanced technology and innovative ideas to deal with the competitive market. The
continuos change in technological use of producing goods and service arises the challenge for the
companies to attain goal and objective of an organisation.
Explain the main scope of Marketing by analysing the current scenario.
Marketing is an art of influencing the behaviour of the consumer by using various
strategies and approaches that help the industries to gain profit and growth. The current market
situation is dynamic and uncertain, creates complexities for various organisation to survive in the
competitive market. The consumer is the ultimate king of the market so it is important for the
industries to create goods and services that are demanding by them and able to buy them at
reasonable price so that consumer can easily purchase their goods and services. The effective
marketing strategy help the company to create brand value and goodwill in the market.
Development of Marketing, Growth rate of marketing and Future development in
Marketing field.
Marketing growth strategy ensure the future success and mainly use to attract the consumer to
achieve the sustainable growth and expansion of business. The growth of marketing is based on
the technology used by the company and effective policies that will reduce the cost and wastage

of resources of business. The dynamic business culture creates challenges before the organisation
as constant improvement is required to survive in the competitive market.
To achieve the growth of business in future, an organisation is required to consider the following
factors:
Cost
Technological upgradation
Financial resources
Human resources
Advertising
TASK 3
Evaluate the achievement of the learning outcomes of an education and training curriculum.
There are many ways of achieving the learning outcomes to enforce the curricular design to
develop advanced knowledge and skills in the field of marketing to promote the student in the
learning process.
Feedback from Students: It is an effective mechanism through which teachers can make
effective change in their way of teaching and curricular activities according to the review made
by the student through feedbacks. It is a significant factor that contributes to improving the
qualitative education and training curriculum.
Feedback from teachers: The curriculum activities help the teachers to evaluate the
performance of the students in the classroom so that training curriculum can easily helps to
overcome their weaknesses in the marketing, The core area of marketing requires lot of
knowledge and skills to develop information in such area and can be possible through effective
learning system.
Feedback from management: The educational institution aims to ensure the effective learning
system and develop the specialised skills and knowledge in the marketing. The management
review the performance of the authorities that are responsible for developing curriculum
activities that are important to assess the performance of the students (Han and Patterson, 2020).
However, feedback from management helps to review the curriculum design so, that they can
easily contributes to the success of the students.

Assessing students’ achievement: An assessment of learning outcomes to understand the
knowledge of the relevant areas to ascertain whether the design activities is really helping the
student in their academics or need more information to make them more resourceful for the
future.
Students employ ability: The curricular design is made to achieve effective learning outcomes
so that the productivity of the students can be increased. It is basically deals with such
knowledge and skills that help the students in their success and foster their growth in
professional area of marketing.
Observation: It is a deep analysation of performance that develop through designed curricular
activities to find efficiency of the student in the marketing, to take them more result-oriented
person in the life.
Monitoring of outcomes: Curricular program is designed in such a way that contribute in
effective learning outcomes to easily monitor the performance and progress of the student in
academics, and applicability of the concept, module and theories of marketing that are important
for the student to know in order to apply in their filed.
Evaluation: Curriculum evaluation is based on various components which involves goals,
teaching strategies, procedures and effective policies that can be possible through feedback for
further modification in the curriculum.
Analyse the delivery of an education and training curriculum.
Evaluation of learning outcomes is an important activity that helps to analyse the performance
of the student in their academics. Education curriculum is designed to evaluate the teacher’s
contribution in producing effective learning among the students. It involves various strategies
that education curriculum aims to developed to enhance skills and knowledge of the students
Work through suitable learning styles: The curriculum design facilitates the meaningful
learning important for learning all the aspects of the marketing that are prevailing in the current
dynamic business world (Kassing and Jay, 2020). By using learning outcomes style, learners can
read better information and are able to retain relevant information related to marketing. It is the
most suitable form of enhancing knowledge and information to connect themselves with the
relevant topic.
Evaluate primary and post-learning outcomes: The initial stage of evaluation of learning
outcomes assists the learner and concisely instruct them to finish the assessment through the

curricular activities. The primary learning outcomes provides the relevant knowledge in relation
to marketing as it is important for the student to gain knowledge which is more demanding in the
current contemporary society to fulfil the demand the market and applies the relevant strategies
that are important to achieve growth in the business.
Post learning outcomes: This stage is based on application of theories which learners’ studies in
primary stage and made use it in the prevailing market situation. It helps the students to use their
specialised area by using its theories, models, and marketing tactics to influence the consumer
with our skills. It involves critical thinking; communication skill and decision-making skill
drives through experience and continuous practice.
Practice of inclusion: Inclusive classroom practices are based on unique study system that are
designed for creating learning environment which are important for curricular design. The
planned curricular are the significant source of marketing for the students (Kettler and Hebda,
2022). As it provides an effective tool to student to identify their weaknesses and strength to
overcome the challenges that create barriers in effective learning.
Resources used in delivery of curriculum: The study course is crucial element to provide
resources to the student that provides all the knowledge to them and make them more
productivity for the workplace. The skills and knowledge gained through curricular activities
make them result oriented and focus on their work.
Inclusion of feedback into review cycle: The main objective of reviewing the curricular course
emphasise on development of advanced skill that are necessity of current market to attain gaol
and objective of success. The inclusion of feedback helps to ascertain the performance of the
students and detailed them about marketing to achieve the academic performance. It is cycle that
review the diversity of the students and hire the adequate talent person who have enough skills
and knowledge that able to attract the people through their words and opinions.
Identify areas for improvement for education and training curriculum.
Identification of future goals and objectives resulting from learning activities: It is
important for the student to set their goals and objective of effective learning outcomes in order
to assess their performance by involving themselves into various discussion, task and activities
that will helps them to develop skills and knowledge in marketing so that they can easily survive
in the dynamic business environment.

Curriculum's objectives must be reasonable and attainable: Curriculum is designed and
developed to meet the purpose of skills and knowledge and fulfils the essential needs of the
community. The well- designed curriculum activities are not only increase their academic
performance but make them more productive for the society and will enhance their standards of
living (Moye, 2019). The objective set for curriculum activities must be precise and clear to
assess the performance of the students. The clear objective help in implementing the plans more
effectively as it help the students to more disciplined and goal oriented for their future success.
Must employ both formative and summative assessment strategies: There are several ways
through which progress can be monitored and it includes:
Formative Assessment: This strategy mainly strives the students’ weaknesses, barriers and that
they have been faced in their learning. A formative assessment helps to evaluate the performance
of the students and experience they have gained during their comprehensive learning.
Summative assessment: This concept is extensive form of formative assessment which involves
courses and programmes that are developed for the students of marketing as this subject is based
on various tactics, strategies and theories that are important to succeed in the market.
Curriculum must be adaptable and flexible in response to changing circumstances: It is
well established principle that flexibility is inevitable concept of marketing and tends to change
over time (Kift, 2019). Therefore, it is important to design curriculum to gain knowledge which
is prevailing in current market situation. The contemporary issue of market is complex and
diversified and required specialized knowledge to cope with the market trends. deal with current
market situations.
Curriculum must be updated to match current learning requirements: educational
institution plays crucial role in revising their curriculum courses to match it with the current
market needs and requirements. It helps to deal with prevailing learning system and guide the
students through material resources that are useful for the students to gain information in the area
of marketing.
Make improvements to education and training curriculum.
Apply strategies for reviewing curriculum: The review strategies can be created through
following strategies that will be helpful for the student to gain information in the academic
learning (Stephens and Karnes, 2021). It is essential to review the performance to make plans to

overcome the barriers that create an issue in their learning process. The designed curriculum can
use the student to memorise the information for a long-term learning, it includes:
 It is important for the student first review the information which they have disseminate
from various curricular sources in relation to marketing.
 Then, make plans to reinforce the information in current market trends and applies the
concept, models in relation to development of marketing system.
 Take part by engaging themselves into various assessment, task, discussion etc. to
reinforce the learning.
 These activities helps the student to break down the course activities into smaller notes
and review them on continuous basis so that get specialised into their field (Wu and
Chen, 2021). It will help the students to explore the material in depth study.
 At last, make a summarize notes retain the effective learning in order revise such
information for future learning.
Professionals involved in curriculum review: The curriculum development is mostly
reviewed by the professional such as teachers, educational tutor, lecturer, and expert who are
appointed to design curriculum for the students. These professionals are formed organized
curriculum activities to enhance their skills and information in marketing
CONCLUSION
From this above report, it has been concluded that Curriculum development is crucial
for effective learning process to enhance knowledge and skill of the student in the filed of
marketing. Marketing is a place where various economic activities as been taken place. The
advanced curricular activities are important for understanding all the aspect of marketing,
strategies tool to gain profit and success in the global market. The material resources help the
student to evaluate their performance and program in the academics. However, the feedbacks
received from the students helps the student to overcome their mistakes through taking active
part in the discussion, task to achieve the professional knowledge. There are various plans and

objectives has been made to evaluate the learning outcomes so that the creativity and innovation
can bring to meet the current demands of market.

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