Curriculum Design for Marketing: Approaches, Models, and Evaluation

Curriculum
Design

TABLES OF CONTENTS
INTRODUCTION...........................................................................................................................3
TASK 1............................................................................................................................................3
Analyse concerned with purpose of designing as well as developing curriculum......................3
Approaches addition to models associated with designing and developing a curriculum..........4
Approaches of curriculum design............................................................................................4
Models of curriculum design......................................................................................................4
Importance related to learner feedback at the time of curriculum development.........................5
Management of Risk While Developing Curriculum..................................................................5
Methodologies for monitoring as well as evaluating a curriculum.............................................7
TASK 2............................................................................................................................................8
Curriculum Design according to Outcomes and Objectives........................................................8
Development of a curriculum for an education and training program........................................9
Plan assessment methods to meet learning outcomes of curriculum for following necessary
guidelines...................................................................................................................................14
Produce resources to support the curriculum.............................................................................18
TASK 3..........................................................................................................................................22
Evaluate the achievement of the learning outcomes of an education and training
curriculum..................................................................................................................................22
Analyse the delivery of an education and training curriculum..................................................23
Identify areas for improvement for education and training curriculum....................................24
Make improvements to education and training curriculum.......................................................25
CONCLUSION..............................................................................................................................26
REFERENCES..............................................................................................................................28

INTRODUCTION
In present era, curriculum development is very important for the practise of creating and
improving the curricular activity of the students. It has various approach which has been used by
teacher for developing the student’s curricular activity. It has main objectives is to implement the
different types of strategies in their organization which is used for focusing on achieving the
student’s development and student development and students learning outcomes (Anderson,
2019). This report is based on marketing subject in which the brief discussion is given that what
is marketing and why it is important for the students for their learning’s. This report includes the
understanding the approaches to curriculum which has to design and development for the
marketing subjects. This files also cover that how to developed the marketing subject curriculum
activities in the organization. Further it also concludes the review and curriculum of marketing
subject so that improvements will be done accordingly.
TASK 1
Analyse concerned with purpose of designing as well as developing curriculum
The purpose of designing curriculum activity and development is need to provide proper
knowledge to students about that how it will help them in future in their professional life. This
includes the academic purpose, social purpose, Economic purpose and political factors that how
this will affect the marketing subject. Let's discussed the all the factors in brief that what
knowledge they gain in each sector in below:
Academic Purpose: In this main purpose is to create design and development of
curriculum to make as a syllabus for the students which will help them to understand and
knowledge about that what they will cover in this particular subject.
Social Purpose: In social purpose, designing along with development of curriculum will
enhance the standard living of the social groups and create interest in the studies in this subject
by motivating the student.
Economic Purpose: This curricular design and development is having the main purpose
in economic is to improve the literacy rate and increased the employment rate in the nation of
economy. If is subject is well designed and developed, then it will create and increase the interest
level of the students towards the studies (Azofeifa and Novikova, 2018). If in nation the people
are more literate, then it will directly impact on the employment opportunity and rate.

Political Purpose: The main purpose of political purpose is to design and developed the
curriculum effectively so that it will improve the trading activities by grabbing attention of
students from aboard.
Approaches addition to models associated with designing and developing a curriculum
Approaches of curriculum design
Learned Centred: Within learner centred approach, teaching styles and learning which
is also known as student. In this the instructor have main focus on the each and every individual
learner. In which the they teach the curriculum as whole they have focus on teaching shifts the
focus from teacher to student.
Subject Centred: According to this approach the curriculum is designed, which have
main aim to designed the curriculum in this way for their particular subject or course. Like,
Marketing subject is make in this way to create for curriculum. In this all-major areas and topic
will be covered in the subject so that students will get proper knowledge and learnings.
Problem Centred: In this approach the curriculum is prepared to design for solving the
problem which is raised. They have focus to create effective solution for the problem. This will
enhance the student interest level and improve the skills. This will build the student to get
prepare for the future if they get faced problem in the future. This will also help the student to
solve the problem which they get in their real-life situation and their professional life. This is
very effective for the organization.
Models of curriculum design
Products Model curriculum which is propounded by Tyler, R.W. in 1949: In this
model, key emphasis is on the four elements of the curriculum activity which help in achieving
the objectives, selections of their learning experience, organization of learning experience and
evaluation. This is very important for the student that they get proper learning. So that they
students complete their project effectively. By this the progress is measured in it.
Process Model Curriculum propounded by Stenhouse. L. in 1975: The model is
having primary objectives to design the curriculum which help the students to gain the
knowledge and experience (Carmichael-Murphy and Ggbagbo, 2022 ). They are having main
focus on developing the active learning, discussion ad response which is given by the students.

This is model is having the main aim which is developing behaviour together with encouraging
individuals for the discussion and activities which need to developed for their practical skills.
Importance related to learner feedback at the time of curriculum development
 Ensure inclusive curriculum: A teacher can take feedback from the learner so that they
prepare and redevelop their curriculum which will satisfy the needs and wants of their
students effectively.
 Finding strengths and weakness of curriculum: The feedback is taken form the
learners which will help to know about their strength and weakness of curriculum. This
will get recreated and developed to mitigate the weakness of the curriculum. With this,
goals and purpose of curriculum design are attained promptly.
 Amending and adjusting curriculum with feedback related to learner: The teacher
need to ask feedback from the learners which will help to examine the requirements
which is extra needed in the learners. The topic of curriculum will need to adjust in such
a manner which will consist of the requirements which is need for the learners.
 To uphold Professional values: The is also most important for the learner feedback for
developing which will promote the and uphold the professional values for designing their
curriculum which are very important factors.
 Comply with organizational policies and legislations: In this, the teacher will need to
take feedback from their learners which will help to design their curriculum which is
focused whether they need to develop their curriculum which they need to cover their all
legislations, regulations and policies concerned with their university or not (Brown and
Livstrom, 2020). This will help further to examine their topics that are ethical as well as
includes the curriculum to avoid unethical practices for their development for students.
 Maintaining Quality Assurance as well as Improvement Arrangements: Feedback
which will take feedback from the learners so that it will improve the quality and also
which will help their curriculum to improve their arrangements and developed according
to their feedback.
Management of Risk While Developing Curriculum
This is very important for curriculum to examine their weak points and the development of
curriculum which is related to the risk of their curriculum which is used to planned for effective
strategies so that they mitigate their risk. The teachers and learners design the purpose for their

curriculum. This includes the few techniques which is used while they manage their risk when
they developing their curriculum and these all techniques are briefly explained in below:
Applying Curricular Activity Risk Assessment Process
In educational establishments, Curricular Activity Risk Assessment Process supports
teachers in terms of considering local contexts related to curriculum practices at the time of
determining foreseeable hazards, assessing risks as well as planning control measures for
keeping each and every student safe. This method additionally allows examining the duties of
various departments in faculties and universities. In accordance to the process, there are small
number of elements kept in mind even as growing curriculum and those elements are referred to
below-
Meeting student needs: The major goal of curriculum improvement is to satisfy the want and
desires of college students. Hence, the primary Marketing at associated while establishing
curriculum is that their faculties will cover all the subjects of their courses in order to assist their
college students to satisfy their educational needs. CARA procedure enable to mitigate issues
and examine the want and desires of college students after which put together the curriculum
related with particular course.
 Availability of text, materials, etc: Ample number of materials and equipment which can
be required in research, for example, books, stationary items, smart boards and hence forth.
This may be very essential that instructors will keep in mind the provision of those
substances and equipment at the same time as growing curriculum. The absence of those
material can affect bad upon the overall performance of coaching as well as learning.
 Supervisor's Existence in Undertakings: It is also important that a manager represent even
as they are undertaking to take out the curriculum activities in order that he/she can be able
to help the scholars that what is meant to do and how. It is easy to flow of all critical
curriculum activities by a manager. It may also allow mitigating the threats related to
damage for any scholar even as acting the educational activities in Marketing.
 Location of practices: For coaching college students, the area is an element that is crucial
to keep in mind due to the fact instructors need to keep away from the ones places wherein
college students will experience hard to travel (Cho and Kim, 2022). This place has to be
centre of the town in addition to transportation centres essential for college students to meet
faculty and attend classes at universities.

 Ensuring Personal Protective Equipment: It is important to offer a non-public protecting
device to students like eye safety glasses whilst coaching college students on virtual display
screen for mitigating the danger of infection in eyes. Leather gloves whilst checking out any
digital gadget assignment also can assist to lessen the danger of unsafe actions of
curriculum.
 Planning and assessing activities related to curriculum: Planning is vital for dealing with
curriculum practices successfully. Here, instructors need to assess the plans in their activities
and examine the chance of various factors upon that unique activity. A proper planning will
assist to examine all dangers and mitigate them earlier than they influence risky upon
college students learning in Marketing.
 Recording flowchart of curriculum practices: It is important to organise curriculum
activities in order to report activities which they may be accomplishing and the overall
performance in addition to the dangers so that during case of subsequent activities. The
authority group make attention of all the ones duties and dangers which they confronted
earlier.
 Reviewing as well as evaluating practices of curriculum: This is appropriately important
to review along with examine the curriculum activities appropriately. With this,
professionals of Marketing are able to enhance learning, engagement, experience together
with outcomes of students.
Methodologies for monitoring as well as evaluating a curriculum
Monitoring and evaluating a curriculum helps in assessing academic curriculum effectively.
There are certain number of methodologies that are opted for examining and evaluating practices
of curriculum in specialism of Marketing. Some of methodologies are underneath:
 Formative Evaluation: It is examiner method in which important undertaking is to
enhance and expand this system or course (Fogo and Breakstone, 2018). This will assist
in offering the recommendations immediate even as making plans for the curriculum
activities. This method is used even when trying out the curriculum.
 Summative Evaluation: This method will contain to make decisions approximately the
efficacy of the applications as well as courses. It is usually recommended that the
faculties and universities should ask for the knowledgeable and widely known character