logo

Customer Buying Behavior

3 Pages692 Words137 Views
   

Added on  2020-10-20

Customer Buying Behavior

   Added on 2020-10-20

ShareRelated Documents
Customer Buying BehaviorAccording to the Philip Kotler, the study about the habits of buying goods, services or ideas byan individual, group or society at large, to fulfill their needs or requirement. This phenomenon isknown as customer buying behavior. For a marketer, it is necessary to understand the customerbuying trend; if he or she could understand it then it would be easy for them to capture the targetmarket or people. Kotler further highlight the significance of Customer Buying Behavior, he saidthat goods manufacturer & services provider should understand the buying behavior of thecustomers that which are those key features which attract the customers to buy anything.[ CITATION Joh13 \l 1033 ]Generally, there are five stages which a customer follows, when he or she want to buy any goodsor services and those five stages are given below1.Need Recognition 2.Search relevant Information about that product3.Evaluation of available alternative 4.Decision Making5.Post Purchase behavior about that product [ CITATION Shm12 \l 1033 ]Mostly people love to go for a shopping which is really an excitement for some people. By doingthis they can see the things physically which they are going to buy. But as we are living in theage of Information Technology (IT) so trend is changing day by day. People also buy therequired things from online store. Here below are the pros and cons of physical stores and onlinestores.Time RequiredWhenever you buy a thing from online store then it takes some time to deliver at your door stepbut in case of physical store you can get your required thing within no time.Price
Customer Buying Behavior_1

End of preview

Want to access all the pages? Upload your documents or become a member.

Related Documents
Assignment: Managing Communications, Knowledge and Information
|15
|4640
|28

Toaster as Prime Priority for Grace | Case Study
|7
|2755
|295

Understanding Customer Experience PDF
|16
|3086
|120

Business Communication Assessment 2022
|11
|3159
|23

Accounting Research
|30
|6862
|81

Factors Affecting Online Shopping Behavior
|6
|1552
|462