logo

Customer Experience Management : Assignment

   

Added on  2020-10-22

8 Pages1784 Words379 Views
Managing CustomersExperience

Table of ContentsINTRODUCTION...........................................................................................................................1TASK 3............................................................................................................................................1P5.Digital technology is employed in managing the customer experience............................1TASK 4............................................................................................................................................2P6.Illustration of customer service strategies within service sectors.....................................2P7.Customer service strategies create and develop customer experience..............................3CONCLUSION................................................................................................................................4REFERENCES................................................................................................................................5

INTRODUCTIONCustomer experience is a interaction among customers and company throughout theirbusiness relationship. Managing customer relationship is the gathering of company's method thatare utilise to organise, track and oversee overall interaction among firm and consumers duringthe life cycle of customers. For this report the chosen company is Docklands Academy Londonwhich is situated in U.K. It is a leading academy delivering the international food events to staffand students with their partner restaurant Hazev. The purpose of this report is to examine digitaltechnology is employed to manage the customer experience within services sector. Illustratestrategies of customer service and these create and develop the customer experience to meetcustomer needs (Balaji, 2014).TASK 3P5.Digital technology is employed in managing the customer experience.For every industry it is important to manage the customer experience and also theirfeedbacks are valuable for them. In service sectors, these are considered to be most essentialbecause this help them to improve the customer satisfaction and loyalty. Now a days digitaltechnology is growing in each sectors. Digital technology is the utilisation of applications toresolve issues. Digital customer experience is refers to the interactions among firm andcustomers digitally which create a impression on consumers. It basically focus on the services offront- end and process of back office improvement which indirectly benefits customers.Docklands Academy London use digital technology such as communication satellites, cellularmobile phones, social media, computers and so on to manage customer experience. Someapproach is consider by chosen company to managing the experience of customers digitallywhich are based on:Atomistic life cycle of customer:Customer life cycle is a term which is applied to explain the customer progression stepsthat goes with purchasing, maintaining, using and considering product and service loyalty.Companies give equivalent care in a manner that non- digital and digital experience complementone another and optimising both. This approach help Docklands Academy London to treatsdigital customer experience as a portion of whole consumer experience strategy (Homburg,Jozić and Kuehnl, 2017).1

End of preview

Want to access all the pages? Upload your documents or become a member.

Related Documents
Managing Customer Experience- Assignment
|7
|1422
|437

Managing the Customer Experience Assignment - (Doc)
|5
|728
|199

Managing the Customer Experience
|7
|1638
|74

Managing the Customer Experience Assignment - Hazev Restaurant
|7
|1677
|64

Managing the Customer Experience Assignment
|6
|1384
|167

Managing the Customer Experience- PDF
|12
|3437
|159