Digital Customer Experience Strategy for Burberry

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Added on 2022/12/27

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This presentation discusses the digital customer experience strategy for Burberry, a well-known British luxury brand. It explores the use of various digital touchpoints and marketplaces to engage and enhance customer experiences. The presentation also highlights the impact of COVID-19 on the fashion industry and the importance of effective communication and interaction with customers. Strategies such as integrated digital marketing, Facebook, email marketing, Twitter, and Instagram are discussed in detail. The target audience of Burberry, the choice of global consumers, and the assessment of customers' digital activities at various touchpoints are also covered.

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Digital Customer Experience Strategy for Burberry

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