Customer Journey Map and Digital Marketing Tools for Sassy and Messy Firm

DIGITAL MARKETING
PRACTICE
Table of Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
PART 2............................................................................................................................................1
Customer journey map and key touch points......................................................................1
CONCLUSION...............................................................................................................................6
REFERENCES..............................................................................................................................7

INTRODUCTION
Digital marketing practices enables the businesses to know their target potential
customer, which helps them to develop suitable strategy in order to utilize the accurate
data for advertising their items through digital platforms (Batra,2017). This technological
tool is considered as the anticipating tool in the market through which the businesses
are able to reach out to large range of customer and to create the consumer segment.
This report will cover the customer journey map for the sassy and messy firm, along
with the digital marketing tools and techniques.
MAIN BODY
PART 2
Customer journey map and key touch points
Customer journey map is the complete process in which it defines the every
action of the customer which they have taken throughout their surfing journey over the
website. It maps out the activity of the customer, for an example customer visits the
website and select the product and put it into the cart all their activities are stored. It will
be beneficial so that businesses will promote those item which the customer have put in
their cart.
Key touch points Description
Requirement for purchasing It is the initial step in which the customer identify
their needs for purchasing, in which customer
determinant to their interest and started surfing
on the website to buy their desired product.
Customer visits the different website and view
their product price. In which customer also faces
the problem to choose the product over the
mobile phone as they face the ambiguity to select
the product online, as they feel that what if the
product is different from which is appeared on the
website thus for the sassy and messy it is
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important to use SEO as it enables them to
increase the god quality traffic at website
(Sahana and BhaskarNunan and Di Domenico,
2019).
Research option available on
smart phone
In this next stage when the customer completely
knows as what they want to buy then they visit
the websites through their mobile phone. They
visit the various websites of the companies and
search for their products, they proceed to view
the review and star rating of the product which is
made by the other customers. After much
researching finally they decides to choose the
product and put it into the cart, they always
compare the product with other site as what if the
same product will available at less price on
different websites. Customer also feels that to
physically go at the store and view the product,
they feel that to go store will be helpful as it
solves their all doubts so that they will not feel
regret to buy the product. For that reason sassy
and messy it is important to provide better and
convenient services whether online or offline.
Visit the store After deciding what they want to do as to buy the
product online or to go physical store to purchase
their product. It will also allow them to experience
the services of the company, through which they
can easily make their mind to buy the product
from the particular company (Rosario and Cruz,
2019). By visiting the store customer will also
admire that their product's price met their
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