Impact of Customer Loyalty on Amazon Delivery

This study analyzes the impact of customer loyalty on Amazon delivery and how it affects the loyalty level of customers for the organization. It also identifies the issues regarding customer loyalty that Amazon has faced in their business and recommends strategies to mitigate these issues. The study includes an introduction, overview of the company, project background, research objectives, research questions, research rationale, literature review, and project methodology.

IMPACT OF
CUSTOMER
LOYALTY ON
AMAZON
DELIVERY

Table of Contents
TOPIC: IMPACT OF CUSTOMER LOYALTY ON AMAZON DELIVERY...........................................3
Introduction.................................................................................................................................................3
Overview of the company and identified issue........................................................................................3
Project background and business case.....................................................................................................3
Research Project Objectives........................................................................................................................4
Research Aim:.........................................................................................................................................4
Research objectives.................................................................................................................................4
Research Questions.................................................................................................................................4
Research Rationale..................................................................................................................................4
Literature Review........................................................................................................................................5
Reflection....................................................................................................................................................9
References.................................................................................................................................................11

TOPIC: IMPACT OF CUSTOMER LOYALTY ON AMAZON DELIVERY
Introduction
Overview of the company and identified issue
Amazon delivery is a well-known delivery company under the umbrella of Amazon
brand. The respective entity is likely to deliver the products all across the world. It was founded
in the year of 1984 by Jeff Bezos. Amazon is a multinational company of America that is based
on e-commerce, online delivery, digital streaming, cloud computing, artificial intelligence and
more. The main aim of the company is to deliver best possible services to the customers with an
aim to formulate loyalty among buyers in significant manner. Major four principles followed by
Amazon are customer obsession passion for invention, commitment for operational excellence,
earth’s best employer and safest place at earth to work (Amazon| Who we are, 2022). The
organization is growing in line with e-commerce sector and soon will become the largest player
within the industry. Here, the respective global retailer ensures offering speedy delivery to the
customers at lower price within in small country with the help of appropriate infrastructure. The
net income of the respective entity in 2021 was 33,364 billion $ which was 56.41% high than
previous year (Amazon Net Income 2010-2022). The present study is based on loyalty of
customers towards time taken in delivering the products of Amazon. This will cover how the
delivery of Amazon affects the loyalty level of customers for the organization.
Project background and business case
Customer loyalty is really important with an aim to run a business entity successfully.
Loyal customers are likely to visit the organization frequently and also they stay with the
company for longer duration. In addition to this, customer loyalty put a direct impact on profit
margin, sales and revenue of the organization. Therefore, well-planned customer loyalty
programs play an imperative role in retaining the customers, attracting new buyers and driving
more profit in significant manner (Rehnen and et. al., 2017). Additionally, loyal customers are
repeated buyers. Here, increasing loyalty of customers is important from economic view. It is
analyzed that consumer are highly volatile. It is possible to formulate customer loyalty by

maintaining emotional connection between company & buyers. Further, a loyal customer is
likely to suggest others to buy the products of the company. By this way, a loyal customer acts as
an ambassador of the organization that helps in driving more revenue & profit in significant
manner. This is a crucial reason to invest in customer loyalty that is helpful in terms of acquiring
more & more buyers. In the current competitive environment, it has become quite complex to
maintain loyal customer base. The present study is based on impact of customer loyalty on
Amazon Delivery. The study will help in terms of analyzing how customer loyalty affects the
operational practices of the respective entity.
Research Project Objectives
Research Aim: The aim of current project is “to analyze the impact of customer loyalty on
Amazon Delivery”.
Research objectives
 To define the importance and the impact of the consumer loyalty in the case of the
delivery system of Amazon
 To identify the issues regarding consumer loyalty that Amazon has faced in their business
 To recommend the strategies that help Amazon to mitigate the consumer loyalty issues in
their business.
Research Questions
 What is the importance and the impact of the consumer loyalty in the case of the delivery
system of Amazon?
 What are the issues regarding consumer loyalty that Amazon has faced in their business?
 What are the recommend the strategies that help Amazon to mitigate the consumer
loyalty issues in their business?
Research Rationale
In the present era, customer loyalty is imperative in order to earn significant amount of
profit. If the customers are loyal, they are likely to stay with the company for longer duration.
Loyal customers visit to the organization frequently and also suggest others to buy the products
from respective entity. The present study is based on analyzing the loyalty level of customers in

context of Amazon. The study will prove helpful in terms of developing significant knowledge
base regarding the significance of customer loyalty. Here, information gathered through the
report will help researcher in terms of formulating strategies regarding enhancement of customer
loyalty in significant manner. In personal context, the report will allow the researcher in terms of
developing significant knowledge & skills like communication skills, presentation skills,
research skills, data analysis skills and more to grow in future career.
Literature Review
It is about including the thoughts, opinion, perception of other researchers who have been
conducted research on the similar topic previously. Here, LR is an important part of the entire
project report as it is useful in terms of developing significant knowledge base on specific topic
which further assists the researcher to conduct the research study in profound manner. The
present project is based on customer loyalty of Amazon.
Importance and the impact of the consumer loyalty in the case of the delivery system of
Amazon
Loyal customers play an important role in growth of the organization as they profoundly
affects the sales, profit, brand reputation of the entity. It is monitored that loyal customers do not
only purchase the products but also spread the positive aspects of such product. Also, they
promote the products or services through word-of-mouth. Here, word-of-mouth marketing is
highly persuasive. Majority of the people are likely to believe on the saying of their relatives.
Besides this, loyal customers have believed in the organization hence, they do not shy to share
their positive feedbacks with other buyers. Further, It is analyzed that consumer are highly
volatile. It is possible to formulate customer loyalty by maintaining emotional connection
between company & buyers (Ramaseshan and Ouschan, 2017). Further, a loyal customer is
likely to suggest others to buy the products of the company. By this way, a loyal customer acts as
an ambassador of the organization that helps in driving more revenue & profit in significant
manner. Here, customer loyalty is an emotional conception between the brand and its buyers.
When customers are loyal, they visit to the company more often (Hollebeek, Das and Shukla,

2021). It makes the business entity enable to get the personal credentials of the buyers that might
further use in order to structure suitable strategies of growth and brand enhancement.
Figure: Leading benefits motivating customers to invest in or renew program loyalty programs
in the United Stated as of March 2021
(Source: Klaviyo.com, 2022)
From the above-chart, it is analyzed that there are ample of loyalty programs are being
run by the company. It is important to understand the significance of each and every loyalty
program for the benefit of the organization. As per 16% buyers in-store experience is an
important loyalty program that is useful to gain attention of potential consumers. Also, 21 %
individuals consider that personalized offers are important so that more and more buyers get
attracted towards the products or services. It s monitored that as per 29% individuals holiday
discounts is a crucial program with an aim to gain attention of buyers potentially. Further, it is

found that surprise rewards are considered as the major important loyalty program as per the
29% individuals. However, majority of the people consider that free shipping is a crucial
program so that more and more customers get attracted towards the offerings of the company.
Issues regarding consumer loyalty that Amazon has faced in their business
As per point of view of, Belleghem (2014), Loyalty programs are considered as one of
the significant strategies of marketing, promoting and advertising the products or services so that
customers can be retained for longer duration. It allows the entity to gain competitive advantage
significantly. Therefore, majority of the business entities are likely to incorporate ample of
loyalty programs with an aim to attract more number of customers in an efficient manner.
However, sometimes, these programs could not generated the expected outcomes. The foremost
and major issues with loyalty programs is inaccessibility. Customers are unable to participate in
such loyalty programs that are nor accessible to them. Even company is offering a great loyalty
program but customer will not return if, the program is not accessible. Hence, it is imperative to
develop such a loyalty program that can be access by all at any point of time. Also , Amazon
faced issues of confusion. Here, loyalty programs such as rewards points or special discounts
have been in business practice for last several years. It shows that the target audiences are quite
familiar to the rewards they are getting. However, the companies add several additional rules and
offers multiple compensation without giving any sort of clear instructions. By avoiding such type
of confusion, it is possible to keep the loyal customers stick to the organization for longer
duration. In this situation, creating a guide will help in providing clarity to the potential buyers in
significant manner.
The other issue of customer loyalty is lack of unique relevance to customers. To keep the
customer loyal, it is imperative to provide them unique experience so that they stick to the
products or services being provided by the company. If customers are not loyal, they will keep
saying that the products or services of the organization cannot fulfill their requirements. In
context of Amazon, they face the issues in terms of providing unique relevant experience to the
buyers. Besides this, people often get bored while they use same thing again and again. In case of
loyalty programs, offering the similar types of rewards again and again minimized the interest of

buyers significantly. Here, they easily get bored with same type of rewards over the period of
time and may get off from business. Therefore, it is really imperative to assist the customers to
come out from this boredom through an appropriate loyalty program. Here, it is imperative for
Amazon to offer variety of loyalty programs (Bruneau, Swaen and Zidda, 2018). Sometimes,
loyalty programs are not able to gain the attention of buyers as the programs feel unappealing to
attract new buyers. If loyalty programs are not appealing, they might fail easily. In the present
competitive environment, it is quite complex to work with pre-defined stereotype loyalty
programs. In case of Amazon, they are also facing issues of unappealing loyalty programs that
will put a major impact on the loyalty of existing & potential buyers in significant manner.
Recommend the strategies that help Amazon to mitigate the consumer loyalty issues in their
business
As per point of view of Woodland (2022), it is found that Amazon is facing ample of
issues in terms of maintaining high loyalty level among buyers. They can easily deal with such
issues by adopting certain effective strategies that will prove helpful in terms of improving the
overall customers loyalty significantly. For this purpose, Amazon needs to know its customer
first. For this purpose, they need to conduct an analysis based and try to collect more and more
information regarding the buyers. This information will assist them to structure suitable
strategies to attract high number of customers who will stay in the organization for longer
duration. To deal with the customer loyalty issues, Amazon needs to offer high discounts to the
potential buyers. Here, discount offers are important to gain the attention of consumers
significantly. Rewards also play an important role in maintaining long-term relationship with
buyers so that they do not switch to the other competitors. Also, ensure to add expiration date of
reward program to stimulate customers to take instant actions. This type of strategy will not only
encourage the buyers to buy products instantly but also stimulate them to stay in the company for
longer period of time.
Customer feedback is highly imperative to improve the practices of the entity. By
accepting feedbacks, the entity can easily improve the overall products or services so that more
number of buyers gets attracted towards the organization (Bombaij and Dekimpe, 2020). In
reference of Amazon, feedback received from the buyers will make the entity enable to improve
their overall offerings with an aim to get better outcomes in future period of time. Therefore,

following such strategies will allow the organization to deal with the issues of customer loyalty
potentially.
Project Methodology:
Research methodology is an important part of the research report. This is an important
section that is related to collect, evaluate and interpret the data & information in an efficient
manner. In this context, research onion model is followed. Here, different elements of research
onion are mentioned below:
Research philosophy: It is the first crucial element of research onion framework that
refers the believes and assumptions of researcher regarding the specific research topic. There are
two types of research philosophies are followed by the researcher such as interpretivism and
positivism. In context of present project, positivism philosophy has been followed as it is based
on analyzing the available data in numerical manner to get authentic results in future period of
time.
Research Approach: In context of research methodology, the second part is research
approaches that are important to complete the research project in an efficient manner. To address
the research problems, two approaches are used such as deductive and inductive (Alkhalifah,
2017). According to the present investigation, the researcher has chosen deductive approach as it
is useful in terms of identifying relationship between two variables. Also, this makes the
researcher enable to generate appropriate results for future betterment.
Research Strategy: This is one of the significant layers of the research onion framework
that is used in order to conduct the overall research in systematic manner. This is used to guide
the researcher to choose right path for collection & analyzing the data properly. During
completion of research project, there are ample of strategies are followed such as case study,
survey, questionnaire and more (Arstein-Kerslake and et. al., 2020). In case of current
investigation, the researcher has been used survey strategy as it is useful in gathering huge
amount of information within limited period of time to complete the research project in

successful manner. This is the best suitable method in order to analyze the method in quantitative
manner.
Research Design: Research design is a crucial way that also assist researcher in
collecting, analyzing and interpreting the information in appropriate manner. The major research
designs are experimental, descriptive, explorarty and more. In present situation, there is use of
exploratory research design as it mainly focuses on resolving the research questions in an
effective manner. This also helps in effective and appropriate completion of the project work.
Research Choice: Here, an appropriate choice has made so that the entire project can be
completed in significant manner. It is majorly divided in two methods such as quantitative and
qualitative. In reference of quantitative method, there is use of numerical data & information as it
helps in getting authentic results in significant manner (Pettey, Bracken and Pask, 2017). Further,
there is use of statistical and numerical tools so that appropriate results can be gathered whereas
qualitative method is based on collecting in-depth and detailed information regarding the topic.
Quantitative method has been chosen in present context as it helps in gathering and analyzing
numerical data in order to get appropriate outcomes in future period of time.
Data collection: Data is an important part of the overall project. To collect necessary
amount of data, it is important to follow suitable method. Primary and secondary methods are
considered as the major sources of data collection (Lourie and Rata, 2017). In present context,
the data has been gathered from primary sources. Here, data has directly been gathered from
respondents. Primary data is raw and first handed that further help in getting authentic results
significantly. Also, secondary data has been gathered from different sources such as websites,
publications, articles, books and more.
Sampling: Sampling is crucial to conduct a research study significantly. Probability and
non-probability are two major sampling methods (Larshin and Lishchenko, 2018). In present
context, probability sampling method has been selected as it is helpful in getting authentic and
fair results. For present study, there has been selection of 20 employees of Amazon. These
samples have been selected using probability method as it helps in getting fair results in an
efficient manner.

Ethical consideration: To complete a research project successfully, it is important to
follow necessary ethical principles. Here, following ethical principles is crucial to conduct the
research in a systematic manner (Volkova and et. al., 2018). For this purpose, numerous ethical
principles are followed by the investigator such as confidentiality, anonymity and more.
Research keeps the data of respondents confidential for getting authentic results.
Time Horizon: To complete the research study in timely manner, it is important to
determine time period efficiently. Here, time horizon is crucial with an aim to complete the
research project successfully. In present situation, the researcher has been set pre-defined time
period with an intention to complete the study successfully. In this regard, Gantt chart is given
below:

WBS:
WBS is an important project management tool that is used with an aim to divide the
entire project into smaller components. The main aim of WBS is to simplify the complex project
so that the entire research work can be finished within timely manner. Creating WBS is useful
classification of various activities and further these activities are assigned to individuals based on
their competencies (Vasiliev, Goryachkina and Budnikov, 2020). By this way, the project
managers can take benefit of skills, competencies and knowledge of different employees for
success of the company. In this regard, WBS is given below:

Limitation of chosen methods
In present scenario, quantitative method has been selected which is based on numerical
analysis. The major limitation of the respective method is lack of detailed and in-depth
information. The respective method is based on numerical analysis which creates constraints in
terms of collecting detailed & in-depth information for collecting significant amount of data to
complete the research project successfully. On other side, primary method of data collection is
also time consuming and required numerous efforts for collecting the information.
Project Results and Findings
Questions Frequency
Q1.) Are you familiar with the concept of customer loyalty within
organization?
Frequency
a) Yes 13
b) No 3
c) May Be 4

Q2.) As per your consideration, how customer loyalty affects the
functions of Amazon
Frequency
a) Provide competitive advantage 7
b) Foster growth 5
c) Increase overall profit 4
d) All of the above 4
Q3.) In your opinion, what are the benefits of customer loyalty for
Amazon?
Frequency
a) Build meaningful relationships 6
b) Drive repeat business 5
c) c) Increase revenue and ROI 4
c) All of the above 5
Q4.) According to you, what are the challenges faced by Amazon in
terms of maintaining effective customer loyalty within organization?
Frequency
a) Customer switching 5
b) Difficulty in retaining buyers 4
c) Intense competition 5
d) All of the above 6
Q5.) In your consideration, does high customer loyalty helps in
enhancing customer retention within organization?
Frequency
a) Yes 12
b) No 4
c) MayBe 4
Q6.) As per you, what are the recommended ways for Amazon in order to
improve the customer loyalty?
Frequency

a) Know your customer 8
b) Offer Discounts 4
c) Reward Customers 5
d) All of the above 3
Q7) In your consideration, does customer loyalty contributes towards
success of company?
a) Yes 25
e) No 5
Title: concept of customer loyalty within organization
Q1.) Are you familiar with the concept of customer loyalty within
organization?
Frequency
a) Yes 13
b) No 3
c) May Be 4

65%
15%
20%
Chart Title
a) Yes b) No c) May Be
Interpretation: The above-chart is based on the concept of customer loyalty within
organization. As per 13 respondents, they are well-familiar with the concept of customer loyalty
whereas 3 individuals have been shown negative response in terms of having information
regarding concept of customer loyalty. There are 4 respondents who have been shown neutral
response regarding the knowledge of the concept of customer loyalty.
Title: Impact of customer loyalty on functions of Amazon
Q2.) As per your consideration, how customer loyalty affects the
functions of Amazon?
Frequency
a) Provide competitive advantage 7
b) Foster growth 5
c) Increase overall profit 4
d) All of the above 4

35%
25%
20%
20%
Chart Title
a) Provide competitive advantage b) Foster growth
c) Increase overall profit d) All of the above
Interpretation: The above-piechart is based on the impact of customer loyalty over functions of
Amazon. As per the interview taken of 20 respondents, it is found that 7 individuals consider that
providing competitive advantage is the major impact of customer loyalty on Amazon. Further
customer loyalty also affects the Amazon in terms of fostering the growth of the company in
significant manner. Also, there are 4 individuals who consider that effective customer loyalty is
useful in terms of increasing overall profit margin of the company significantly. Rest, 4
respondents think that customer loyalty put all of the above-mentioned impact on Amazon.
Title: benefits of customer loyalty for Amazon
Q3.) In your opinion, what are the benefits of customer loyalty for
Amazon?
Frequency
a) Build meaningful relationships 6
b) Drive repeat business 5
c) c) Increase revenue and ROI 4
c) All of the above 5

30%
25%
20%
25%
Chart Title
a) Build meaningful relationships b) Drive repeat business
c) c) Increase revenue and ROI c) All of the above
Interpretation: The above-chart is based on the benefits of customer loyalty for Amazon. As
per the interview of 20 respondents, it is found that 6 respondents consider that the major benefit
of customer loyalty is building meaningful relationships whereas 5 individuals consider that
customer loyalty is beneficial in terms of driving repeated business in significant manner. There
are 4 individuals who consider that increasing returns and ROI is the major benefit received by
the respective company due to higher customer loyalty. Also, there are rest 5 respondents who
consider that all of the above-mentioned benefits are important with an aim to improve the
overall customer loyalty.
Title: The challenges faced by Amazon in terms of maintaining effective customer loyalty
within organization
Q4.) According to you, what are the challenges faced by Amazon in
terms of maintaining effective customer loyalty within organization?
Frequency
a) Customer switching 5
b) Difficulty in retaining buyers 4
c) Intense competition 5
d) All of the above 6

25%
20%
25%
30%
Chart Title
a) Customer switching b) Difficulty in retaining buyers
c) Intense competition d) All of the above
Interpretation: Through the above-chart, challenges faced by Amazon while maintaining higher
customer loyalty within the company. As per 5 respondents, customer switching is a major issues
that is faced by the Amazon in terms of maintaining higher customer loyalty. Difficulty in terms
of retaining customers is also considered as one of the major significant challenge of customer
loyalty by 4 respondents. There are 5 respondents who consider that intense competition is the
major issue that is faced by the Amazon while maintaining customer loyalty. Rest 6 participants
consider that all of above mentioned issues are faced by Amazon while maintaining high
customer loyalty within the company.
Title: Impact of customer loyalty in enhancing customer retention within organization
Q5.) In your consideration, does high customer loyalty helps in
enhancing customer retention within organization?
Frequency
a) Yes 12
b) No 4
c) MayBe 4

60%20%
20%
Chart Title
a) Yes b) No c) MayBe
Interpretation: It is analyzed through above pie chart that 12 respondents consider that high
customer loyalty is helpful in retaining the buyers for longer duration whereas 4 individuals
consider that customer loyalty does not help in retaining the customer for longer period of time.
Rest, 4 individuals have been shown that there is no relation between customer loyalty and
customer retention.
Title: recommended ways for Amazon in order to improve the customer loyalty
Q6.) As per you, what are the recommended ways for Amazon in order to
improve the customer loyalty?
Frequency
a) Know your customer 8
b) Offer Discounts 4
c) Reward Customers 5
d) All of the above 3

40%
20%
25%
15%
Chart Title
a) Know your customer b) Offer Discounts
c) Reward Customers d) All of the above
Interpretation: The above-chart is based on suitable recommendations to improve the customer
loyalty practice of the company. As per 8 respondents, know your customer is a significant
recommended way to improve the customer loyalty whereas offering discounts is the important
recommendations that is useful in terms of improving the overall customer loyalty in significant
manner. There are 5 individuals who consider that rewarding the customers is a crucial way that
is used to enhance the overall customer’s loyalty in an efficient manner. Rest 3 individuals;
consider that all the above-mentioned recommendations are crucial ways to enhance the overall
customer loyalty significantly.
Title: Contribution of customer loyalty in success of company
Q7) In your consideration, does customer loyalty contributes towards
success of company?
Frequency
a) Yes 17
b) No 3

85%
15%
Chart Title
Yes No
Interpretation: It is analyzed that customer loyalty contributes towards success of the company.
As per 17 respondents customer loyalty is likely to contribute towards success & growth of the
organization. There are also 3 respondents who have been shown negative response towards the
role of customer loyalty in success of the organization.
Conclusion and recommendations
Conclusion
From the above-mentioned information, it is analyzed that Customer loyalty is really
important with an aim to run a business entity successfully. Loyal customers are likely to visit
the organization frequently and also they stay with the company for longer duration. In addition
to this, customer loyalty put a direct impact on profit margin, sales and revenue of the
organization. Further, it is found that a loyal customer is likely to suggest others to buy the
products of the company. By this way, a loyal customer acts as an ambassador of the
organization that helps in driving more revenue & profit in significant manner. Here, customer
loyalty is an emotional conception between the brand and its buyers. Moreover, the foremost and
major issues with loyalty programs is inaccessibility. Customers are unable to participate in such
loyalty programs that are nor accessible to them. Even company is offering a great loyalty

program but customer will not return if, the program is not accessible. It is monitored that the
other issue of customer loyalty is lack of unique relevance to customers. To keep the customer
loyal, it is imperative to provide them unique experience so that they stick to the products or
services being provided by the company.
Recommendations
 It is suggested that the Amazon needs to follow suitable loyalty programs to enhance the
overall loyalty level of the customers. Further, they also need to make modifications in
their existing loyalty programs with an aim to get better results in future period of time.
 The company needs to gather the feedback of customers with an aim to make necessary
improvements in the loyalty programs. By getting feedback, it is possible to improve the
overall loyalty programs efficiently that will allow the company to get better outcomes in
the future period of time.
 It is suggested that the respective company needs to follow latest and trending ways to
promote their products. It will help them in getting attention of more and more customers
to stand out in the competitive environment efficiently.
Reflection
The current project is based on impact of customer loyalty on the respective company. In
the present time, customer loyalty has become highly imperative in order to improve the brand
image of the company. The current project report helped me in terms of improving my skills
regarding the aspect of customer loyalty. This information will assist me in terms of formulating
suitable strategies related to customer loyalty so that the organization can attract the buyers in an
effective manner. Further, the project also enhanced my communication skills as I got the
opportunity to interact with ample of people during the project. As a result, my hesitation got
removes which made me enable to interact with strangers in potential manner. Effective
communication skills helped me in performing my roles & responsibilities effectively at
workplace. Due to this, I can communicate with my subordinates and managers in an impressive
way that will make me enable to get promotion in future period of time. By having such skill, I
can easily make my unique place at workplace. The other skill which I developed during the
project study is presentation skills. Having presentation skills is important to present the facts,

figures and information in an appropriate manner. During the project, I collected ample of
information and used to present such information appropriately. It improved my presentation
skills that will make me enable to give effective presentation at my workplace. Here,
presentation skills will make allow me to deliver appropriate presentation including necessary
facts & figurers. Additionally, I also got to know the way to prepare a suitable presentation that
will allow me to progress in future career. Furthermore, my research skills also got enhanced
during the project study as I used to perform extensive research during the project work. Here, I
used to collect ample of information to complete the project. This information is further used for
completion of the study. This improved my research skills which will allow me to perform
extensive research in future period of time. By having effective research skills I can easily
conduct the future studies appropriately. Further, this skill will make me enable to include
appropriate facts & figures in the overall study. Apart from this, my time management skills also
got improved while working on the project as I have to complete the project within stipulated
period of time. This skill will help me in preparing suitable schedule with an aim to complete the
assigned duties in timely manner. Therefore, I developed ample of employability skills while
working on the project. These skills will make me enable to progress in future career in
significant manner.

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