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Examining the Role of Customer Loyalty Programmes in Retail Industry of UK: A Study on Lidl

   

Added on  2023-06-08

14 Pages770 Words418 Views
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Specialist Project (Dissertation)
To examine the role of customer loyalty programme
in gaining customer’s perspective in retail industry
of UK.
Examining the Role of Customer Loyalty Programmes in Retail Industry of UK: A Study on Lidl_1

Content
Introduction
Research aim and Objectives
Research Questions
Significance or justification of the study
Rationale
Literature review
Research Methodology
Potential outcome
Gantt chart
Reference
Examining the Role of Customer Loyalty Programmes in Retail Industry of UK: A Study on Lidl_2

Introduction
Overview in the Chapter
To examine the role of customer loyalty programme in gaining customer’s perspective in retail industry
of UK.
Background to the study
Customer loyalty program is described as the process which is utilised for retaining the current customers
so that they keep buying the products and avail the services of the company
Examining the Role of Customer Loyalty Programmes in Retail Industry of UK: A Study on Lidl_3

Research Aims and Objectives
Research aim
To examine the role of customer loyalty programme in gaining customer’s perspective in retail industry of UK. A
study on Lidl.
Research objectives
To inquire regarding different loyalty programs launched by Lidl
To determine the role of customer loyalty programmes launched by Lidl in acquiring customer’s perspective
To investigate the challenges faced by Lidl in implementing loyalty programs in their organisation
Examining the Role of Customer Loyalty Programmes in Retail Industry of UK: A Study on Lidl_4

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