Customer Relationship Management: Benefits, Implementation and Oracle CRM Software

Running head: CUSTOMER RELATIONSHIP MANAGEMENT
Customer Relationship Management
Name of the Student
Name of the University
Author note

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To,
Rachael Carlile,
Sponcer Manager
This letter is written to you in order to bring you attention about the implementation
of CRM software that is the Customer Relationship Management Software in the organisation
in order to increase the productivity and the sales of the organisation. Further it is also needed
to implement a ERP system that is the Enterprise Resource Planning, for the betterment of the
organisation. Implementing these software help the organisation in proper acknowledging of
the customers and solve the problems of the customers in a better manner. This software uses
the modern technology of the database for the storing of the data.
Some of the major advantages that will come are:
 Employees will have better options to solve the problems of the customers.
 Managers of the organisation will have more control over the regular activity
of the staff,
 Will increase the problem solving ability.
Thus is becomes easier for the employees who are working with us to easily solve the
problems of the customers. Attached with this file is that what is the CRM and the ERP
software is, details about the program. The proposed software is the Oracle CRM Software
and details how it can help the organisation in earning more profits in terms of sale and
management. This paper also includes the steps how to properly implement the concept of the
software and how and what are the major benefits of these. Hope that you will help the

2CUSTOMER RELATIONSHIP MANAGEMENT
organisation to implement the software so that we can move on to implement the software in
the organisation.
Table of Contents
Introduction....................................................................................................................5
CRM software................................................................................................................6
Implementing CRM...................................................................................................7
CRM with ERP..........................................................................................................9
Types of CRM..........................................................................................................10
Disadvantages of using the CRM system:...............................................................11
Conclusion....................................................................................................................12
References....................................................................................................................13

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Executive Summery
The Customer relationship management software is one of the most used and most important
software that is used by the organization for providing better support to the customers of the
organisation. This is one of the major application software that is been developed and used by
most of the customer based organisation in the day to day work. These application helps the
employees of the organisation to take calls of the customers, solve the problems of the
customer in real time. Further it helps the organisation is maintaining a proper data sets for
the customers as well as the employees of the organisation. Further it can help the
management to enhance proper security of the customers. This paper consists of the details
about the CRM software Oracle CRM and how it can help the organization in developing the
business further. Also it contains proper details about the steps for the implementation
process of the CRM. Further details about how it can help in developing further with the
merge up with the ERP software. Also the use of the amalgamation of both the software can
reduce the amount of the work reduce the errors of the system which an individual system
may have.