Customer Satisfaction in Business

CUSTOMER
SATISFACTION IN
BUSINESS
Name of the Student:
Name of the University:

Introduction
 Customer satisfaction is an essential aspect
in any business – be it small scale retail store
to large scale industrial goods market.
 In order to grow, any business organization
needs to increase the customer satisfaction
such that the customer comes back to
purchase products from the organization.
 For small scale organizations like local retail
stores, the aim is to satisfy customers’ needs
by fulfilling the demands of the customer

Aim and Objectives
 To explore the primary requirements and
objectives of any business
 To explore the importance of the
customers in business
 To identify the main factors behind the
growth of customer satisfaction
 To explore the importance of customer
satisfaction in any business