Customer Satisfaction in Online Food Delivery in Australia

CUSTOMER
SATISFACTION IN
ONLINE FOOD
DELIVERY IN
RESTAURANT IN
AUSTRALIA
Table of Contents

1.0 Research overview.................................................................................................................3
1.1 Background of issue...............................................................................................................3
1.2 Identify aim and motivation of topic............................................................................................3
2.0 Research Design....................................................................................................................4
2.1 Sampling................................................................................................................................4
2.2 Data collection.......................................................................................................................4
DATA ANALYSIS...............................................................................................................................5
4.1 CONLCUSION.........................................................................................................................11
4.2 Recommendations......................................................................................................................11
REFERENCES....................................................................................................................................12

1.0 Research overview
This research will overlook at the impact social media strategies have created over the
relationship marketing and the customer satisfaction company addresses under the hospitality
sector. The current time of business environment is very competitive in nature and such a
situation this is essential for the companies to adopt effective strategies that can favour to
strong the relationship with the customers and the customer satisfaction against undertaking
the services of the organisation. Different factors and ideas will be developed trough this
study that would support to strengthen the relationship marketing and the customer
satisfaction in the hospitality sector.
1.1 Background of issue
In the current time the competition is aggressive and huge. The hospitality sector
becomes highly competitive in the market. The basic ideology behind the overall growth of
the hospitality sector is the level of customer satisfaction company achieve against
undertaking the services of the hospitality organisation (Cheng and et.al., 2019). Also the
relationship marketing becomes a huge area of concerned as this is very challenging task in
the hospitality sector to develop the relationship with the potential customers associated with
the sector. This research will try to overlook the issue related to the relationship marketing
and the customer satisfaction belongs to the hospitality organisation.
1.2 Identify aim and motivation of topic
Aim:
 To understand the impact of social media strategy over relationship marketing and
customer satisfaction in hospitality sector. A study on Zemzen Cafe.
Objectives:
 To evaluate the customer satisfaction and relationship marketing as a concept.
 To analysis different methods used for addresses relationship marketing and customer
satisfaction in hospitality sector.
 To identify about the impacts social media strategy has created over the relationship
marketing and customer satisfaction in hospitality sector.
 To demonstrate necessary recommendations for addressing different challenges
associated with the relationship marketing and customer satisfaction.

The motivation of the study is to highlight about the different issues hospitality
organisations are facing in against to the relationship marketing and the customer satisfaction
companies are undertaking in against to deliver the business practices. The role is very
challenging that also become the key motivation behind taking up this topic.
2.0 Research Design
Research design is the structure of the stay conducted. This is a design that basis the
whole research study conducted. This study is qualitative in nature that require information
related to both the aspects theoretical models and information and also in the statistical
format (Cherapanukorn, 2017). This study would involve different areas such as data
collection, data analysing on the basis of the information analysed recommendations will
provide to address different issues belong to the relationship marketing and customer
satisfaction in the hospitality sector organization. This entire deign would address all
different areas and factors associated with this particular research study.
2.1 Sampling
Sampling is a technique that is about to identify different sources belong to the
primary research that would support the researcher to identify the source for collecting the
information. Sampling is conducted with support of techniques like simple random sampling,
systematic sampling, stratified sampling technique, convenience sampling technique, quota
sampling dns uch other techniques or methods. This study is conducted with support of the
simple random sampling method. 30 employees will be included under the process of the
simple radom sampling technique or method to collect the information under the primary
research study. This technique would allow the scholar to collect the data based on the
impartial way or approach.
2.2 Data collection
Data collection is a process involves collecting the necessary information to achieve
the overall objective and aim set behind conducting the research study. This is a process that
is about to collect the necessary information so that researcher can reach at the overall
objectives set behind the study idealised. The data collection technique is channelizes with
support of methods like primary method of data collection and the secondary method of data
collection. Primary method of data collection is about to collect the information by putting an
individual efforts as a scholar. This involves techniques like questionnaire and other such
methods (González-Mansilla, Berenguer-Contri and Serra-Cantallops, 2019). The data