Customers Behaviour

Customers Behaviour
(Task 2)

Contents
• Introduction
 Key differences of the decision-making process in the
context of B2B and B2C
 Various approaches to market research and methods of
research used for understanding the decision-making
process
 How different factors influence decision-making and
buying behavior
 Conclusion
 References

Introduction
Customs behaviour is an effective study of individuals as well
as organization activities which helps in taking final
decision of goods and services. It is based on consumer
emotional and behavioural that define the way in which the
individual make a decision about what they need and what
buy the products of the company.

Key differences of the decision-making
process in the context of B2B and B2C
Decision making process is more important for the company
to develop their process of manufacturing the products
and services for their customers. It take by the customers
towards the products so that they gather more profits in
their process. In this B2B and B2C is more effective
commercial transaction in which company maintain their
marketing activities of delivering quality services in
appropriate manner.