Entrepreneurship: Furniture Practice Expansion

Entrepreneurship
Class Work 1

Table of contents
 Introduction
 Research product or service
 Research of market
 Research of countries
 Synthesis, analysis and evaluation of information
 Identification and justification of two markets
 Market entry strategies and their appropriateness
 Marketing mix:
 Justification
 Conclusion
 References

Introduction
Entrepreneurship can be defined as the ability of an individual to formulate a new
business concept so that an organisation could be managed systematically. It is very
important for all the companies to make sure that effective strategies for managing
all the operations are formulated. This presentation is based upon the furniture
practice which is one of the small and successful entities of united kingdom. It covers
various topics such as research regarding products, market, countries, deciding
countries for expansion, marketing entry strategies etc. Apart from this, marketing
mix is also covered in this presentation in context of the organisation.

Research product or service
 The Furniture Practice is s small furniture companies which are operating business in
United Kingdom. There are various types of items that are offered by it to the
corporations and architects. There are various features of all the furniture which is sold
by the entity. All of them are as follows:
 The organisation is highly focused with innovation so all the furniture items that are
sold by it are innovative.
 Quality of furniture sold by The Furniture Practice is very good because the goods that
are used by it are of good quality