Future of 2020 of Apple and beyond

CW2: Individual Report

EXECUTIVE SUMMARY
Innovation is considered as the modern concept that provide new and innovative idea
with the help of creative skills as it helps in bringing advancement of technology. This report is
based on Future of 2020 of Apple and beyond by considering that it is popular for bringing
unique and innovative designs so as to meet the expectations of its targeted and premium
customers in the market. It is considered as the popular brand that come up with unique and
advanced gadgets that are designed by highly expertise team so as to gain a competitive position
around the globe. This report comprises of various innovation requirements and organisation
capabilities that possess a technical driven in the market. In addition to this, it consists of SWOT
and PESTEL analysis by scanning the various factors of environment that are taken into
consideration so that management could adapt the changes in a dynamic era. This report also
covers Porter’s model so as to achieve competitive position by looking the terms of
attractiveness and profitability of enterprise.

Table of content
Contents
EXECUTIVE SUMMARY.............................................................................................................2
Contents...........................................................................................................................................3
INTRODUCTION...........................................................................................................................1
Future of the Industry 2020 and beyond......................................................................................1
Organisation Innovation requirements........................................................................................2
Building the future innovation capabilities..................................................................................3
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................9

INTRODUCTION
Innovation is viewed as the modern concept of creative and new imaginative idea that help
an organisation to come up with new changes within the market (Anzola-Román, and et.al.,
2018). In other words, it provides better ideas and solutions so as to meet existing market needs.
The purpose of this report is to prepare a clear vision and action so as to combat the changes and
also aids in gaining a competitive position within the market. This report is based on Apple
which is a renowned brand in California as it deals with variety of products such as MacBook,
Iphone, Apple TV, watch, iPad and many more. The main purpose behind the preparation of this
report is that as Apple is one of the powerful and innovative brands across the globe and provide
a great future with new innovations so as to gain maximum exposure from its customers. In
relation to this, the company adopt several changes in a changing business environment with its
unique and innovative designs of gadgets. This report comprises of the future of respective firm
2020 and its beyond as innovation and technological development play an important role so as to
meet the criteria and also help in accomplishment of organisational objectives. Also, this report
includes future capabilities and thus shape the overall picture of full innovation capacity. Also, it
covers various analysis such as SWOT and PESTEL analysis in order to assess the resources and
gaining a significant position in the market. In addition to this, it includes five model of Porter’s
to determine the competitive position in a digital era. This report is going to meet the various
future requirements of Apple and also make a strong brand image so as to gain competitive
position across the globe. The respective firm would be able to create a strong brand image in
next decade as it always focuses on innovation and new requirements of customers as well as
make planning in advance to become the powerful brand in the country. The main purpose of
this report is to find out the growth of company like Apple in future as where it would stand and
the requirements that are faced by the respective firm which builds an advance innovation so that
it could meet the criteria and expectations of younger generation. It also contains various
capabilities and strategies so that it could shape a brightest future and meet a proper growth.
Future of the Industry 2020 and beyond
In a business environment, changes are taken at a very fast pace especially in case of
technology and also there is change in taste and preferences of customers as they also demand
new and advanced gadgets (Bounfour, 2016). Due to pandemic in 2020, the product cycle of
1