Data Insight: Role of Quantitative and Qualitative Research in Modern Marketing
VerifiedAdded on 2022/11/30
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Presentation
AI Summary
This presentation explores the role of quantitative and qualitative research in modern marketing and how it can assist in making valuable growth and development decisions. It covers topics such as correlation, regression, time series analysis, and the use of big data in business decision making. Additionally, it provides insights into effective methods of data collection and utilization for more informed business decisions.
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