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Achieving Fairness and Equality for Opportunity in the Workplace: A Case Study

   

Added on  2019-10-12

16 Pages2870 Words166 ViewsType: 166
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DEBENHAMSNameSubjectDate
Achieving Fairness and Equality for Opportunity in the Workplace: A Case Study_1

Table of ContentsIntroduction......................................................................................................................................3Primary research..............................................................................................................................3Ethical concern................................................................................................................................4Secondary research..........................................................................................................................4References........................................................................................................................................5Appendices......................................................................................................................................6
Achieving Fairness and Equality for Opportunity in the Workplace: A Case Study_2

Case study 1IntroductionDebenhams is one of the leading department stores of the United Kingdom with a turnover of around £2bn with over 140 departmental stores and also has 40 franchised stores all over the world. The company enjoys a considerable online presence. The original Debenhams store is based in London and was founded in 1913. The company still uses it for their communications and press activities. In 1928, the acquisitions of the Harvey Nichlos and Brown stores were seen to follow and the company was listed on the stock market. The department store was seen to expand rapidly and was bought by private consortium in 2003. Debenhams is seen to have top four markets share in men’s wear, women’s wear and an estimate of ten shares in children’s wear. Further, it is a pioneer in the market of premium health and beauty. Today, Debenhams is available in almost 70 countries is considered to be the eleventh biggest UK online retailer on thebasis of the traffic volume.Primary researchThe primary market research can prove out to be an important method for gathering informationregarding the service idea and the views of the customers (Glass, G. V. (1976). The organizationwill get the perspectives from the customers and can easily determine the demand of the productsand the customers. The focus groups can easily help in obtaining the detailed informationregarding the group and personal feeling, their opinions and perceptions. The focus group alsohelps in saving time and money as compared to the interviews on individual basis that are beingconducted. The focus group will be beneficial in providing a broader range of information fromall the participants (Kitzinger, J., 1994).
Achieving Fairness and Equality for Opportunity in the Workplace: A Case Study_3

The questionnaire is practical and helps in accumulating a large amount of information from alarger number of people in a very short span of time. The whole process is highly cost effective.This method has a limited affect to the reliability and validity. Furthermore, the results arequantified easily using the software software package or by the researcher. This method willallow them to obtain relevant and current data which will help with planning the developmentand marketing strategies for the food division.Ethical concernThe people who would be studying the research and are involved with it must be taken prior permission. Nothing that would cause emotional or physical harm to the subjects would be practiced. The sensitivity or the difficulty of the questions would be controlled. The research must be fair and will consider personal biases and personal opinions.Secondary researchThe organization can also look out in the successful organizations and their successful stories. Various cases and findings will assist the organization to look into the matter. The organization can look into company website, marketing research reports, magazine articles and other sources. The organization can gather information from sources that are external to the marketer and can easily access material from the market research carried out by some other organization and from old sales report. The organization can also look into the accounting records of the companies so as to look at their growth after expansion (Stewart, D. W., & Kamins, M. A., 1993).
Achieving Fairness and Equality for Opportunity in the Workplace: A Case Study_4

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