Decision Making & Problem Solving Assignment - Uber
Added on 2020-10-23
12 Pages3308 Words422 Views
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DECISION MAKING &PROBLEM SOLVING
Table of Contents1.0 INTRODUCTION.....................................................................................................................11.1 Purpose of the Report............................................................................................................11.2 Company Overview..............................................................................................................11.3 Description of the problem...................................................................................................21.4 Description of Approaches used by Uber to solve the problem............................................22.0 Analysis......................................................................................................................................32.1 Critically evaluation of approach used .................................................................................32.2 Improvement in the approach used by Uber.........................................................................32.3 Other Available approaches Uber could have use................................................................52.4 Best approach for Uber.........................................................................................................63.0 Stock market analysis................................................................................................................63.1 Trend analysis of share price.................................................................................................63.2 Investors reaction..................................................................................................................7CONCLUSION................................................................................................................................8RECOMMENDATION...................................................................................................................9REFERENCES.............................................................................................................................10
1.0 INTRODUCTION1.1 Purpose of the ReportThe purpose of this report is to understand and analyse problem faced by Uber in orderto use various techniques of decision- making and problem solving to solve the issue of Uber.This report will assist in identifying various approaches in order to choose the best approach forthe solving problem. Furthermore, this assignment will critically evaluate the issue of Uber andalso assist in stock market analysis of Uber during the issue period and their inverters reaction onissue faced by Uber. This report will assist in identifying various methods to solve the problemof security breach occurred in Uber to gain popularity and to retain its investors. The purpose ofthis report is to identify the problem in order to make effective decisions to solve the problem.1.2 Company OverviewUber is a private company involved in Transportation and delivery. It was founded in2009 by Travis Kalanick and Garrett Camp. Uber is offering its services worldwide and have itsheadquarter in San Francisco, California, United States. It provides products and services such asMobile app, website and vehicle for hire delivery. Uber is having Uber eats, Jump bikes an Ottoas its subsidiaries. Uber is employing employees more than 12000 and generate revenue which isUS$6.5 billion.Company originSan Francisco in 2009Company core valuesUber is customer obsessed Work to gain customer trust by solving theirproblems.Uber is involved in reducing the differencebetween people come from differentbackgrounds.Key competitorsLyft, Curb, Ola, Didi ChuxingMajor shareholdersSoftBank, Benchmark, Travis kalanickShare price $1B as of 10 November 2018RevenueUS $6.5 billion (2016)Websitewww.uber.com1
1.3 Description of the problemIn October 2016, Uber experienced security breach in UK due to which 2.7 millionpeople of UK were affected. Due to this data breach , Names of customers, their email addressand phone numbers were stolen. Uber get know the fact that the hackers have deleted the datafrom the system which leads to no evidence of fraud. Uber took immediate steps in order tosecure the data . Uber in order to delete the hack data paid $100000 to hackers. This issueaffected the people at Large in UK. Security breach happened in Uber in UK caused a greatreduction in the reputation of Uber due to which its profitability reduced.1.4 Description of Approaches used by Uber to solve the problemUber in order to solve the issue relating to security breach which affected 2.7 million in UK.Zero trust approach is used by Uber in order to resolve the issue. Zero trust approach is assist thefirm in securing the data and this approach abolishes the trusted network inside and outside itsperimeters and verify everything trying to connect to system before granting access to anyone.This model supported Uber in protecting the data and information of users (Junginger, 2014).There are different approaches of decision making and problem solving to identify the causes ofissue in order to solve that problem . 2Illustration 1: Zero- trust approach(Source :Zero Trust Security Defined, 2017
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