Website Design Principles for Desklib's Online Library

UNIT 6 WEBSITE
DEVELOPMENT
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TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
Comparison of website designing principles for these two websites along with their suitability
to the intended audiences.............................................................................................................3
Website 1: Tesco Website............................................................................................................3
Website 2: M&S website.............................................................................................................8
Comparison between two websites............................................................................................11
Evaluation of the web design principles for generating creative and high performance websites
...................................................................................................................................................14
CONCLUSION..............................................................................................................................15
REFERENCES..............................................................................................................................16

INTRODUCTION
Website is the set of different associated web pages which shares the distinct domain name,
every web page in it gives the explicit links, it provides the clickable aspect of the text which
enables the user to easily navigate the one page (Narayan, Herrington and Cochrane, 2019).
Websites are being used by the businesses with the purpose of brand awareness of their product
and services to their prospective consumers. It helps in providing the all information to their
potential consumer so that they will proceed to make purchase of an item also helps in
constructing the business apart from business rivalries (Morley and et.al 2021). For the better
and effective website, it is important to involve all the website principles which marks its
success. There are some website principles which is required for the website for better
performance. Thus by the follow up of website principles firm can easily provide their customer
an online visibility as well as they can develop or promote brand recognition. Following report
will cover the website evaluation of two websites where one is Tesco’s ecommerce website and
mark and spencer’s website. It will also highlight how website designing principles have been
utilised in these two websites and also highlight the different comparison parameters over which
these two websites are compared.
MAIN BODY
Comparison of website designing principles for these two websites along with their suitability to
the intended audiences
It is important that an efficient must concerns with its designing principles that assists in
conveying the message to engage the visitor with it. For this report two websites are selected for
evaluation that are Tesco’s ecommerce website and other M&S’s website. Both websites have
the millions of visitors who traverse the website and make purchase it.
Website 1: Tesco Website
First website is Tesco’s ecommerce website where it is an electronic commerce website which
offers the range of products and services that includes the E products, books, clothes etc. main
purpose of the site is to sell the goods and services all around the world, company also have their
physical stores and their online business is quite famous. Where the intended audience of Tesco
are customers from the middle income with young children, as company is able to provide the
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diversification within the products as separate section for clothing for kids, women, men. Its
business type is retailer (Foster and Shah, 2020).
Figure 1ContactPigeon, 2022