Integrated Opportunity Analysis Report and Business Plan

This presentation outlines the business plan for Desklib, an online library for study material with solved assignments, essays, dissertation etc. It covers the product/service description, marketing strategy, financial projections, and more.

INTEGRATED OPPORTUNITY ANALYSIS
REPORT AND BUSINESS PLAN
Group 6
December 3, 2017

Executive Summary
● Summary of Plan:
● Major Objectives:

Executive Summary
● Product/Service(s) Description

Executive Summary
● Marketing Strategy

Executive Summary
● Financial Projections
● Personal Investment/Financial Needs

Outline of Presentation
● History
● Definition of the Business
● Description of Products and Services
● Definition of the Industry
● Definition of the Market
● The Management Team
● Objectives and Goals
● Financial Data
● Concluding Analysis
● Additional Information

History
● Background/Principles of Business
● Value Concept, Product/Service, Background
● Organizational Structure
● Owner Bio
○ Kaleb Neufeld
○ Nancy Moua
○ Shuchi Kakkad
○ Prinyanka Chaudhari

Definition of the Business
● The Value Concept to Customer
● Added Value in Purchasing Decision

Definition of the Business
● Reasons for Buying Product or Service
● Reasons for Buying from this Specific Business
● Solutions to Customer Problems

Definition of the Business
● Solutions to Customer Problems

Description of Products or Services
● Define application that will be developed:
● Status of Research and Development

Description of Products or Services
● Patents, Trademarks, Copyrights
● Technical Information:

Definition of Industry
Description of the Industry and Business Fit
 Eat n Feed is a mobile application that belongs to the Mobile App Industry.
 The application connects with resturants, cafeterias, grocery stores along with
various non profitable organization, food banks and shelters.
 Huge chances of prosperity is there since food deliving apps have become
basic needs for the residents of US.
 The non profitable motive of Eat n Feed ensure added benefit since grocerry
stores and resturants will be able to get rid of their excess productions without
wasting them.
Entry and Growth Strategy
 Building a referral program.
 Introducing a “invite and get discounts” scheme
 Addoptation of technology to make the app user friendly

Definition of Industry
Licenses, Regulatory, and Compliance Requirements
 Business lisence and a food handler’s lisence is required (Rohm et al., 2012).
 Eat n Feed needs to choose a service area with enough consumers having stable
finantial conditions
 Resturants and groccery stores, which are accessable within 20 minutes should be
contacted.
 A delivery menu with a variety of resturants should be developed.
Barriers to Entry for Competitors
 The major competitors of Eat n Feed are Shlpt, Instacart are amazon prime now.
 Popularity of the competitors can act as a major barrrier for Eat n Feed.

Definition of Industry
Barriers to Exit in Case of Venture Failure
 Cost of payment of the rent
 Cost of dismissing the staffs
 Closure costs of inter related businesses

Definition of the Market
Who Needs Help?
 People dependent on Food banks, NGOs and shelter for food need help.
Who Benefits?
 Consumers who needs home delivary of foods and groccery items.
 The non profitable organizations, food banks and shelters
 Groccery stores and Resturants
How Much Does it Cost?
The gross pricing of Eat n Feed is about $9000 per month.

Definition of the Market
Market Size/Trends
The market for Eat and Feed is vast since the rapidly growing demand of apps that delivers
food and groccery items.
Market Penetration and Market Share and Sales Projections
 Market penitration of Eat n Feed is 10% since it is a new entry.
 Despite the fact that Eat n Feed is a new app in the mrket, the market share of the
application is 9%.
 The sales projection of Eat n Feed is $13000 monthly.
Gross and Operating Margins/Pricing
Gross and oparating margins of Eat n Feed are 10% and 8% respectively.

Definition of the Market
Analysis of Competition
 Being a new entry in the market, Eat n Feed has to go through major compitition coming
from Grubhub, DoorDash, UberEats , Eat24 and others (Cho, Park & Lee 2014).
 However,The application’s non profit motive is imposing a positive psycological impact
on the consumers as well as on the sarrounding environment.
 This is acting as a benificial factor for the appliication as it is increasing refferal.

References
Cho, J., Park, D., & Lee, H. E. (2014). Cognitive factors of using health apps: systematic
analysis of relationships among health consciousness, health information orientation, eHealth
literacy, and health app use efficacy. Journal of medical Internet research, 16(5).
Rohm, A. J., Gao, T. T., Sultan, F., & Pagani, M. (2012). Brand in the hand: A cross-market
investigation of consumer acceptance of mobile marketing. Business Horizons, 55(5), 485-
493.

The Management Team
● Key Personnel
● Organizational Structure
● Compensation and Incentives

The Management Team
● Partnerships, Agreements, and other Employee Policies
● Supporting External Team

Objectives and Goals
● Marketing Plans
● Operating Plans

Objectives and Goals
● Quality Assurance Plans and Service Support
● Profit, Revenue, Cash Goals, Potential and Profit Durability
● Development Status and Timetable Schedule

Financial Data
● Fixed and Variable Costs
● Break-Even Analysis

Financial Data
● Projected Income Statements
● Projected Cash Flow Analyses

Financial Data
● Projected Balance Sheets
● Pro-Forma Ratio Analyses
● Projected Statements of Changes in Financial Position
● Cost-Volume-Revenue-Profit Analyses and Tax Implications

Conclusion