Marketing Plan for Coca Cola Company

Develop a marketing
plan

Table of content
Executive Summary
INTRODUCTION
Objectives of company
Planning Marketing Analysis
Market Characteristics
Target market behaviour
Evaluation of market opportunity
SWOT Analysis
Developing marketing strategies
Budget and performance review
Marketing tactics
Gant chart
Stakeholder feedbacks
Conclusion
References

Execute Summary
This report will provide a brief overview in respect to the
marketing plan.
Different strategies channelize to achieve different business
objectives will be analysed briefly in this report.
This marketing plan will improve the revenue of the company.
It is anticipated that due to marketing plan company will be
able to improve its existing marketing share by almost 2% all
across the globe.
Company is anticipating that total investment required for the
marketing will be approximately around $500,000.

INTRODUCTION
Coca Cola Amatil Company was established in the year
1904.
Company operate its business operations in beverage
sector.
Headquarter of the company is located in New South
Wales, Sydney.
In the initial stages of business company worked as a
British Tobacco Company Limited.
Company purchased a printing company in the year
1909 in order to diversify its business operations.
Further in 1960 company entered into food and
beverage sector.

Objectives of company
Specific
Marketing plan is to improve the brand value in target market.
Company is aiming to improve the market share with the support of the marketing plan.
Measurable
Objectives of the marketing plan are measurable in nature.
Market share of the company can be measures by statistical analysis.
Attainable
All objectives set for the marketing plan can be achieved with the support of strategies.
Objectives such as market hare, brand value can be achieved with the support of effective
strategies.
Realistic
Objectives entertained in the marketing plan must be realistic in nature.
Achieving improved market share is an objective that is realistic in nature.
Time bound
Company is aimed to achieve all its objectives within the time frame of one year with the
support of this marketing plan.

Planning Marketing Analysis
Coca Cola Company is dealing in beverage sector.
Beverage sector is among the crucial market sector
associated with the business environment all across the
globe.
Beverage industry is among the continuous growing sector
all across the globe.
It is expected that the beverage sector all across the globe
will be worth around $ 1.9 trillion dollars all across the
globe by the end of 2020.
Beverage industry has always been associated with catering
healthy products.