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MacVille Coffee Machine Business Analysis

   

Added on  2020-11-23

16 Pages3755 Words247 Views
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Develop and implementstrategic plans
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Table of ContentsINTRODUCTION...........................................................................................................................1Existing vision and mission.............................................................................................................1Current approaches .........................................................................................................................1Revised vision and mission.............................................................................................................2Organisation values .........................................................................................................................2ASSESSMENT 2.............................................................................................................................1External environment analysis.........................................................................................................1Pest Analysis..........................................................................................................................1Swot Analysis.........................................................................................................................2Value chain analysis...............................................................................................................3Existing competitors...............................................................................................................3Potential alliances as required in tenders ...............................................................................3ASSESSMENT 3 – STRATEGIC PLANNING ............................................................................5Organisation objectives..........................................................................................................5Strategies to achieve the organisation's objectives.................................................................5Plan briefing...........................................................................................................................6ASSESSMENT 4 - REVIEWING IMPLEMENTATION..............................................................8Objective of report..................................................................................................................8Scope of report ......................................................................................................................8KPI progress...........................................................................................................................8Milestone progress .................................................................................................................9Overall progress......................................................................................................................9Improvements.........................................................................................................................9CONCLUSION................................................................................................................................9REFERENCES..............................................................................................................................11
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INTRODUCTIONStrategic planning and management is an essential part in every business or organisationthat helps in achieving high growth and profit in the competitive market. There are various stepswhich are important to be considered while planing and implementing a new strategy in theorganisation(Bryson, 2018). The present report is in context to MacVille, a successful import andexport business centre in Sydney. This study will include a detailed examination ofimplementing new strategies in order to achieve certain objectives set by the cited organisation.Furthermore, it will include analysis of various internal and external factors affecting theMacVille company while operating its business. The report include a list of strategies, timeframe and responsible area of various strategies which are been implemented in the company. Existing vision and missionMission– In next five years, MacVille will become a national brand and will be accepted as anintegral part of the hospitality industry, detected as a major element in the success of small andlarge hospitality establishments. Vision – MacVille's main aim is to provide espresso coffee machines that meet reliability,efficiency and sustainability requirement of their customers who reward the company withprofits that will allow their communities and stakeholders to prosper.Current approaches The company's values have been the same since it has been established, for thestakeholders, it has been always about adhering and stewardship to moral and professionalstandards of conduct in each and every activity performed by the company(Wolf and Floyd,2017). MacVille is committed to motivate self directed teams, the company cultivate leadershipand maintain high levels of safety. In the last few years, since the last strategic plan wasdeveloped, the company achieved developments in various new areas that were not clearlyrecognised when developing the last plan. The CEO of MacVille understood that there is a highneed of incorporating innovation into the mission of company as it has been an outcome fromself directed team's directive. Identifying new methods to improve efficiency of effectivenessand processes of customer solutions has become a priority. A need to evaluate the businessfunctions is constant within MacVille, it helps in continually challenging the methods and ways1
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