Developing a sales training program Assignment PDF
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Added on 2021-05-31
Developing a sales training program Assignment PDF
Added on 2021-05-31
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Developing a sales training program0 | Page
Table of ContentsIntroduction.................................................................................................................................................2Benefits and drawback of sales training......................................................................................................2A process to develop the sales training program..........................................................................................3Training assessment.................................................................................................................................3Program design........................................................................................................................................4Reinforcement.........................................................................................................................................5Evaluation................................................................................................................................................5Conclusion and Recommendations..............................................................................................................6Future of sales training program..................................................................................................................7References...................................................................................................................................................81 | Page
IntroductionSales training is one of the crucial links within the organization to ensure that the sales force isupgraded for the generation of the revenue (Ingram et al., 2015). In Australia, it can be seen thatthey generally failed to take the training program for sales seriously which impact their business.It is the biggest reason for the business in Australia that they are facing huge challenges due tothe lack of sales training program (Johnston, & Marshall, 2016). It is the vital part of the salesjob as this help to enrich the career as well as the skill of the salesperson within the market. Thepurpose of this paper is to provide the view on the development of sales training program withinthe organization. Furthermore, the paper also discusses the various process and the benefits aswell as the drawbacks of the training program within the organization.Benefits and drawback of sales training The sales training program does not only provide benefits to the salespeople but also theyprovide benefits to the business in the various ways. It can be seen that the sales training programfor the sales people helps to enrich the present job as well as increase the higher job satisfactionfor the staff members (Alvarez et al., 2015). All the training that is provided for the sales joballows the employees to deal with various conflicts regarding the sales process. The trainingprogram for sales also helps the workers to have the clear view regarding the career progress andalso motivate the employees to perform hard work within the market. Sales training program thatis provided by the organization is also a great chance for the salesperson to develop theirnetworking (Gardner et al., 2016). This happens because during the sales training program thestaff member has the chance to meet and interact with the other salesperson in the industry whomight help them to get suitable information regarding the market trends and the industry.According to the organization perception, it can be seen that sales training helps to make theemployees loyal as well as productive.It can be depicted that with all the benefits the sales training program is also having some of thedrawbacks. At the end of the sales training program, the salesperson will have the expectationregarding the progress in their career. In this situation, if they are not promoted and provided theexpected position then it would reduce the moral enthusiasm of the employees in their presentjob. The sales training for the organization will cause extra cost burden as this will include atraining room, then tutor, time as well as various resources of the organization will be invested in2 | Page
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