Business Plan: ‘Digital Media Agency’

Business Plan: ‘Digital Media Agency’

1. INTRODUCTION & BACKGROUND
Business Overview
Business objectives:
2.1.1 STRATEGIC MODEL
2.1.1.1 Vision and mission
Products & Services
2.1.1.2 Strategic plan
Core Values
CORTEX Strategy four pillars
CORTEX Business Strategy
2.1.2 MARKETING PLAN
2.1.2.1 Marketing analysis by SWOT
2.1.2.2 Market positioning
2.1.2.3 Marketing mix
STP approach
2.1.2.4 Sales targets and KPI’s
2.1.3 FINANCIAL PROJECTION
2.1.3.1 Cost model
2.1.3.2 Revenue model
2.1.3.3 Break-even analysis
2.1.3.4 Financial projection for next 3 years
2.1.4 OPERATIONAL MODEL
2.1.4.1 Industrial structure
2.1.4.2 Industrial workflow
2.1.4.3 Resource Acquisition strategy
Recruitment
Procurement
Funding
CONCLUSION

1. INTRODUCTION & BACKGROUND
In order to bring the reformative changes in the lifestyle and manner of operating
activities there must be planning, strategy formulation and creation of activities which will be
helpful in governing the operational tasks most appropriately. In the recent times, business unit
and government authorities lay high level of emphasis on giving advertisement which in turn
grabs the attention of target audience. Hence, business referring market trend business entity of
Cortex has taken decision in relation to starting business in gulf countries. In this, CORTEX
digital media agency has planned for starting the business with reference to develop a nationwide
or regional campaign for industrial and governmental agencies in the gulf region. They have
been initiating the projected plan to serve the better services with collaborating gulf cooperation
council (GCC). Therefore, it has been planned by researchers that they will implicate,
Augmented reality technology in creating a bridge between dream and reality. Thus, people will
have received exactly the same results as they prefer from the companies. In addition to this, this
report will have influences of all elements such as strategic planning, operational, financial as
well as marketing plan.
Business Overview
CORTEX digital media agency is planning to initiate a nationwide or regional campaign
for large governmental as well as corporation agencies in the Gulf region. Therefore, developing
the business on large level will be challenging as there will be requirement of big amount of
capital. In the recent era, both government and non-governmental units lay high level of
emphasis on promoting their products, services as well as campaigns using digital technologies.
Referring market trend, it has been estimated that, through such digital services the firm will
retain appropriate profitability and bring satisfactory returns to the stockholders. In this, regard,
office will be established at Business Bay of Dubai.
Business objectives:
● To attain leading position in the areas of digital media agencies within 6 months among
Gulf regions.
● To capture the market share of 12 to 15% at the end of 2nd year.

● To increase sales of Cortex by 5% at the 1st quarter.
2.1.1 STRATEGIC MODEL
2.1.1.1 Vision and mission
Vision: is to be the world’s leading media provider and consulting solutions. We will
inspire our company to develop world-class technology and innovative solutions for clients; to
employ the best and brightest people, and to deliver a strong financial performance.
Mission: is to deliver timely, affordable and top-notch digital media services for our
clients which will be helpful in uplifting the operational level as well as brand value of our client.
Products & Services
CORTEX has been aimed at facilitating the best Augmented reality services to improve
experience of government entities and large corporations working in gulf regions. It will
approach towards increasing satisfaction of target market by analyzing their requirements and
presenting the exact same results as they have desired. Along with this, augmented reality
technology will be helpful in the creation of 3D images and thereby advertisement plans or
campaign. With the help of such campaigns government entities and large sized business unit
would become able to attract their customers to a great extent. Moreover, this technical reform
will help in improving the lifestyle and reduces the chances of any risk. There have been
influences of various services which were being offered by Digital Media Agency such as:
● Personalization and targeting
● Email list management
● Graphic designing
● Designing the campaign
● Implementing campaign
● Tracking campaign

● Post campaign analysis
● Website Analytics
● SEO
2.1.1.2 Strategic plan
Our strategic growth roadmap charts a course to a bold, ambitious target. Built on our Purpose
and core values as it’s one thing to imagine a better world. CORTEX is built to deliver it.
Core Values
Our core values define who we are, how we act and what we aspire to:
Collaborate
We build diverse teams that connect expertise to create innovative solutions.
Inspire
We develop and celebrate our people, and elevate the communities we touch.
Anticipate
We understand the complexity of our clients’ challenges and help them see further.
Deliver
We grow our business through operational excellence and flawless execution.
Dream
We transcend the industry by reimagining what is possible – and realizing it.
Our strategic plan provides a laser-like focus to ensure that CORTEX flawlessly executes a
business strategy that:
− Turns the industry’s ever-growing need to attract and retain the most-talented
and dedicated staff into an opportunity that differentiates CORTEX from its
competitors

− Drives the innovation required to effectively distinguish CORTEX as the leader
in our industry
− Delivers excellence and continuous improvement, as we proud to say that we
provide our clients with the highest quality services
CORTEX Strategy four pillars
The plan’s initial targets reflect CORTEX commitment to executing a strategy that will enable
the company to grow and prosper
— This strategy built on four pillars:
People Our future success starts with our people. Professional development, succession
planning, diversity and inclusion, and employee engagement are the critical success factors
required to achieve our vision. Through our people, we will leverage a more diverse, global
leadership team to work across the company. To reinforce the strength of our leadership team,
we will advance a culture of professional and leadership development that promotes and values
continuous learning.
Innovation Everyone at the company must be prepared to successfully meet the rapid changes
occurring in our industry. Innovation will be at the core of how we do our work, where we do
our work, and what types of work we will perform. We must also look to develop new services
that will better enable our clients to achieve their goals. And we will continue to strive to deliver
new technologies in order to solve the complex problems facing the media world now and in the
future.
Excellence Our company aims to deliver excellence which will differentiate the services that we
offer to our clients. As we move forward with our future vision, excellence will assume even
greater importance in order for the company to meet the evolving — and increasingly demanding
and complex — needs of our clients, which will intensify the competition for key projects around