Developing a Strategy and Business Plan for CORTEX Digital Media Agency in Gulf Region

Developing a strategy and Business plan
For CORTEX Digital Media Agency in Gulf region (GCC)

INTRODUCTION
In order to bring the reformative changes in the lifestyle and manner of operating activities there
must be planning, strategy formulation and creation of activities which will be helpful in
governing the operational tasks most appropriately. In the recent times, business unit and
government authorities lay high level of emphasis on giving advertisement which in turn grabs
the attention of target audience. Hence, business referring market trend business entity of
Cortex has taken decision in relation to starting business in gulf countries.

Objectives:
• To attain leading position in the areas of digital media agencies within 6 months among Gulf
regions.
• To capture the market share of 12 to 15% at the end of 2nd year.
• To increase sales of Cortex by 5% at the 1st quarter.

STRATEGIC MODEL
• Business Overview : CORTEX digital media agency is planning to initiate a nationwide or
regional campaign for large governmental as well as corporation agencies in the Gulf region.
• Developing the business on large level will be challenging as there will be requirement of big
amount of capital.
• In the recent era, both government and non-governmental units lay high level of emphasis on
promoting their products, services as well as campaigns using digital technologies.

Strategic plan and Map
• Our strategic growth roadmap charts a course to a bold, ambitious target. Built on our
Purpose and core values as it’s one thing to imagine a better world. CORTEX is built to
deliver it.

Core Values
• Our core values define who we are, how we act and what we aspire to:
• Collaborate
• We build diverse teams that connect expertise to create innovative solutions.
• Inspire
• We develop and celebrate our people, and elevate the communities we touch.
• Anticipate
• We understand the complexity of our clients’ challenges and help them see further.
• Deliver
• We grow our business through operational excellence and flawless execution.
• Dream
• We transcend the industry by reimagining what is possible – and realizing it.

Our strategic plan provides a laser-like focus to ensure that
CORTEX flawlessly executes a business strategy that:
• − Turns the industry’s ever-growing need to attract and retain the most-
talented and dedicated staff into an opportunity that differentiates CORTEX
from its competitors
• − Drives the innovation required to effectively distinguish CORTEX as the
leader in our industry
• − Delivers excellence and continuous improvement, as we proud to say that
we provide our clients with the highest quality services

CORTEX Strategy four pillars
• The plan’s initial targets reflect CORTEX commitment to executing a strategy that
will enable the company to grow and prosper
• — This strategy built on four pillars:
• People
• Innovation
• Excellence
• Growth