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Developing Global Management Competencies | Assignment

   

Added on  2021-02-19

11 Pages2448 Words12 Views
Developing GlobalManagementCompetencies

Table of Contents1. INTRODUCTION.......................................................................................................................12. THEORITICAL FRAMEWORK................................................................................................13 Critical analysis and justification of dashboard............................................................................2CONCLUSION................................................................................................................................3REFERENCES................................................................................................................................4

1. INTRODUCTIONWith technological advancement business is highly using technology to take effectivedecisions. BI comprises of tools and technology that process data and information and enablesmanagers, executive in decision making (Jackson and Wilton, 2016). BI is the latest technologyemerged. It gathers, stores, process data, etc. which helps in solving complex problems. Themain benefit of using BI is support in decision making for improvement. This report will describe problem which is been faced by NUFC. Also, it will discuss onsome theories related to problem. Moreover, a dashboard of data will be analyzed and discussed.At last conclusion and recommendation is given for implementing, BI tools in business. BI completely works on data. Its concept is based on collecting data, processing andproducing output. In recent times, there is intense competition in market. Due to this business isfacing several issues. It requires for them to remain competitive in market for long term.Similarly, Newcastle United is football club as well as an organisation. In order to become morecompetitive they want improvement in areas like rise in revenue, increase in sponsorship, etc.therefore, BI will be beneficial for them in decision making. Through this, they will be able tocollect large data (Mendenhall and et.al., 2017). Moreover, the use of technology will supportin managing data, analysing it, etc. However, NUFC can determine future short and long termgoals.In sports revenue is generated from marketing and sponsorship. The promotion is usefulin attracting companies and people to participate in match. It can be evaluated that from past 4-5years NUFC revenue is declining. In 2014 revenue was £105m which decrease to £100m in2015. There was increase in TV broadcast but also the decrease was there. In 2016 it was about£95m and in 2017/18 it was £87m. 2. THEORITICAL FRAMEWORKThere are many technologies and approaches available that can be implemented in business.Here, SSM approach can be applied (Kasemsap, 2016.). It is a business model which is used forsolving complex and general business problem. It sets out issues between stakeholders and thenresolves it. In this the soft approach supports manager in decision making. SSM approachemphasis on problem as a whole. In this there are various concepts that are used such asstructure, communication, etc. to gather information (SSM methodology. 2016). It is a systematic1

procedure that consists of 7 steps that are described below. In addition to it, SSM structureproblem and learning is gained from it. Step 1- Appreciate problem situationStep 2- Writing problemStep 3- to identify root causeStep 4- built conceptual modelStep 5- Comparing model with real worldStep 6- Making changesStep 7 – Recommending actionsIn SSM there are many other models as well which can be applied. Rich picture- It provides a detailed and visual representation of system. There is no properstructure or rules which state that what has to be included in it. Thus, it enables in giving insightabout system and its reflection. It gives a clear picture of system. There are certain benefits ofusing rich picture such as no restrictions, simple and easy, etc. but on contrary there are fewdrawbacks as well like unstructured picture of system. Due to this it becomes difficult tounderstand system (Kim and McLean, 2015). In NUFC the issue is related to decrease inrevenue from ads. The company is not able to earn huge profits. Hence, they have to find outsolution of it in order to increase share value and satisfy them. Root definition of system It is necessary for NUFC to define their system which needs to be analyzed. This meansto elaborate all activities which are been performed within organisation. In present case, NUFCadvertised matches through various sources to generate more revenue. They collected data aboutnumber of ads, cost per ad, etc. and then compared it with rivals. CATWOEIt is a business analyst technique which enable business to identify what are they trying toattain by making changes (CATWOE analysis. 2011). Also, in which areas problem occur andhow solving that which Customer – They are the stakeholders of system that either suffer or benefit due to change inprocess. In NUFC customers are audience who watch football matches. Also, in includes peoplewho purchase company products and services. 2

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