Developing Manager: A Comprehensive Guide to Management Skills and Career Development

This report delves into the multifaceted world of developing managers, exploring key management styles, leadership characteristics, and communication processes. It examines the importance of organizational culture and change, and provides a comprehensive SWOT analysis for personal development. The report also outlines a practical career development plan, emphasizing the importance of team building, communication, and time management skills. This comprehensive guide equips aspiring managers with the knowledge and tools necessary to excel in their careers.

The Developing Manager
1

Contents
Introduction...........................................................................................................................................4
Task 1 (LO1).........................................................................................................................................5
AC1.1 Compare different management styles...................................................................................5
AC1.2 Discuss leadership characteristics..........................................................................................7
Leadership.........................................................................................................................................7
AC1.3 Evaluate communication processes in selected businesses.....................................................9
AC1.4 Analyse organisational culture and change in selected businesses.......................................11
Task 2 (LO2).......................................................................................................................................13
AC 2.1 Assess own management skills performance.....................................................................13
AC 2.2 Analyse personal strengths, weaknesses, opportunities and threats.....................................14
AC 2.3 Set and prioritise objectives and targets to develop own potential......................................15
Task 3 (LO3).......................................................................................................................................17
AC 3.1 Lead and motivate a team to achieve an agreed goal or objective.......................................17
AC 3.2 Justify managerial decisions made to support achievement of agreed goal or objective and
recommendations for improvements................................................................................................19
Task 4 (LO4).......................................................................................................................................21
AC 4.1 Explain how own managerial and personal skills will support career development............21
AC 4.2 Review career and personal development needs, current performance and future needs to
produce a development plan............................................................................................................22
Conclusion...........................................................................................................................................24
References...........................................................................................................................................24
2

Introduction
The report consists of the methods and styles of developing manager. The working of
developing manager is in the field of management. The different principles and practices of
management behaviour are discussed in this unit. Task 1 includes the different management
styles and the characteristics of leadership. The identification of organisational culture in the
business is also discussed in this unit. The SWOT process and objectives of management are
described in this unit. The managerial skills and decisions are discussed in this report. The
team motivation is discussed in achieving the objective of the goal. This unit will discuss
about the methods of a team building and motivation to the employees. This report explains
the issues which are used by a manager of a company. The development will also describe in
this report.
3

Task 1 (LO1)
AC1.1 Compare different management styles.
Management
The tourism industry of UK is increasing day by day. The different organizations provide the
services and products to the customers and manage the resources. An example of Thomas
Cook and TUI is taken in this unit. Both of the above organizations follow the different
styles of management. The companies develop the various services and products with the
different management styles and as per the needs of the demand in the market (Zhou, et.al.,
2014). They also give the proper training to the staff for the better use of resources in the
management process. The above two companies achieve their goals and objectives by
following these different management styles. The description and comparison of two
companies are discussed below:
Management Styles Thomas Cook TUI
Autocratic The company is mainly
working as per the autocratic
style. The managers of the
organisation make all the
decisions in the workplace.
TUI is the company works for
the travel and tourism sector. It
offers the different services to
the customers and company not
adopted autocratic style
currently.
Consultative The management of the
company does not follow the
consultative management style
currently but the organisation
is working on adopting this
style to maintain operations in
the company. This is used to
place the trust and confidence
among the employees.
This organization works on
managing the products quality
and different services for the
customers. This organization
uses the consultative
management style to maintain
trust and confidence in the
company.
4

Persuasive Thomas Cook adopted the
persuasive management style
in which manager makes
decisions for employees. This
style manages a high trust
between the employees and
management.
As per the persuasive style,
manager and supervisor work in
different functions of the
company and motivate the
employees for the use of proper
resources. TUI works to adopt
this style to make decisions.
Democratic The company motivate the
staff through different social
measures used by the
company. This style is
versatile in nature. Democratic
style is not used by Thomas
Cook.
Management is the process of
acquiring information and ideas
of employees and then makes a
development plan for the
company. Democratic style is
used by the company to manage
the decisions.
Collaborative Managers having collaborative
style communicated
extensively with staff and take
the decision by the majority.
The target is analysis in the
method of the collaborative
style of management in which
different values are added for
the improvement of the
organisation (Page and Hall,
2014).
Delegative Delegative management style
is mainly used to allow staff to
take the whole responsibility
of the work. Thomas Cook
adopted this style and the
employees responsible for the
work.
The management process is
used to develop the company in
2 ways which are
communication and hierarchical
structure. The management
gives tasks with no direction
and expects the staff to achieve
better results.
5

AC1.2 Discuss leadership characteristics.
Leadership
Leadership is to set a direction for a group that they follow. Leadership is a process by which
a leader can guide regarding the work and the behaviour of work. To define the leadership,
taken an example of two UK based companies Thomas Cook and TUI. Both companies attain
the process of leadership in their work. Thomas Cook follows the characteristics like
Direction, Consistency and Flexibility whereas TUI follows the Empathy, Honesty and
Conviction (Moscardo, 2014). The different characteristics of leadership are:
Characteristics of Leadership
 Empathy: When the team knows about the leader's empathetic nature, they will
more likely to work with the leader.
 Consistency: As a consistent leader, gain respect and credibility which is
important in the leadership.
 Honesty: Another characteristic of leadership is credibility. Honestly plays a
major role in the growth and development of the company.
 Direction: It is an essential characteristic of good leadership. The leaders’ duty is
to provide better direction to the employees.
 Communication: Proper and effective communication helps to keep the
teamwork on the projects with a better attitude. If the leader communicates
effectively, staff will more likely to meet the objectives.
 Flexibility: The leader increases the likelihood by being flexible to new ideas.
The flexibility used by the leader make their work with proper consistency.
 Conviction: A strong vision to see it through is the most essential factor of
leadership. The leader who follows the work mission it will be an inspiration.
The above characteristics help the companies in achieving the better productivity and better
profits. The Leader of the particular company should have to follow the above characteristics.
These characteristics carries out a flexibility in a work and the behaviour of work becomes
easy for the employees (Moscardo, 2014).The leader can take decisions freely for the
betterment of the company. For example, a Thomas Cook manager has the power to take the
6

decisions of the company relating to finance and market so he is called the autocratic leader.
Similarly, all these works are done by the CEO of Thomas cook then he is called the
autocratic leader.
7

AC1.3 Evaluate communication processes in selected businesses
Communication Process
Communication is one of the key elements in the travel and tourism sector which maintains
the proper flow of products and services and the planning process as per the needs of the
organizations. The interaction is one of the most important factors in every sector of business.
The communication between staff and management for the information and the feedback
from the workers helps in to recognize the various issues and changes occur in the business
process (Byme, 2016). The Thomas Cook organisation follows the different strategies of
communication for the process of interaction.
Communication Process in Thomas Cook
Figure: Communication Process in Thomas Cook
Source: (The Official Board, 2018)
The above picture shows the hierarchy of a communication process in the organization.
Thomas Cook follows the above strategy to follow the communication process. The different
persons communicate with others at different times. This strategy is basically followed by the
Thomas Cook organisation and it is helpful for the growth of the company. The various
directors communicate with HR or different persons associated with the business (Byme,
2016). The common way of communication in any organisation is via e-mail, messaging etc.
The meetings are organised sometimes for the better communication.
8

AC1.4 Analyse organisational culture and change in selected businesses.
Organisational Culture
The culture of an organisation is a vast area which required proper changes as per the
business organization. Thomas Cook is one of the largest organizations of UK which gives
the various services of tourism to the whole world. For the management, the various activities
and decision-making company has developed and implements the different type of
hierarchical structure for allotting the different resources and get the views of employees
about the resources. The organisational culture defines as the rules, values, visions, and the
language of a company which are followed by the employees.
The hierarchical structure is used to maintain the approach of professional strategy in the
products and services of the tourism industry. The culture of the company is according to the
places and the groups of the customer which helps to gain profit and the employees to talk
with the customers and managing the services of tourism (Atwood, 2018). The company has
to maintain a good environment for the employees and the customers. For example, the senior
employees of Thomas cook give the support to other employees and motivate them according
to the rules of the organization.
Changes in the business
To do some changes in the organization, there is a model which is used to change the systems
of the business. The organisational model of change is shown below:
9

Figure: Model of organisational change
Source: managementstudyguide.com, 2018
The above model shows the processes of change in the business in various steps. These steps
are discussed below in detail:
Steps used in change process
 Forces for change: This step describes the feature in which forces are applied to
do change in the business. The changes required in the organisation are for the
betterment of the business.
 Recognize and define the problem: This step is used to identify the problem
which occurs in the business process.
 Problem-solving: In this step, the problem-solving method is used. The problem-
solving process used to solve the problem which arises in the business process.
 Implement the change: This step works in the implementation of changes which
are required by the organisation. The changes are implementing in the business which
is defined in earlier stages.
 The measure, evaluate and control: This process works on the evaluation of
changes which are implemented in the earlier stage. The measurement of changes is
necessary because of the better business processes.
10

Task 2 (LO2)
AC 2.1 Assess own management skills performance.
Management Skills
As per my opinion, I have many skills related to the management which I have been used in
the organisation. These skills are used to fulfil the activities and objectives of an organisation.
The management skills are important to run a better business. The person having the
management skills are having many opportunities in a business environment. The list of my
skills which are used in a business are listed below:
List of managerial skills
 As I have a skill of decision- making in the organisation. Decision making process
helps me to make the organization famous and better among the customers. I have
been a part of certain projects which is done by a team and I have led my team to do
the better work.
 I have many interpersonal, motivational and communication skills. Interpersonal
skills help me to relate the people all around. I have the interpersonal skills so that my
friends share the problems with me and as well as strangers also share the problems
with me (Jackson, 2015).
 I have planning skills also so that I plan my projects in advance and decide the
schedules and follow them properly to make sure that tasks are going on properly or
not. The planning skills help to do work properly and on time.
 The creative skills I have are much adequate in nature. The creative abilities of mine
are much adequate in nature. I have the ability to think quickly. I am good at to do
innovative ways of doing tasks easily.
 I am going through the process of gaining knowledge and achieve qualification and
studying to refining the knowledge and capabilities. The learning is also an advantage
to gain the different skills (Jackson, 2015).
11

AC 2.2 Analyse personal strengths, weaknesses, opportunities and threats
The SWOT analysis is discussed below:
Strength- 1. Communication skills
2. Learning skills
3. Strong willpower
4. Think different
Weakness- 1. Hesitation
2. Intolerance activities
3. Desiring of perfection
Opportunities 1. Increase the technical
skills 2.
Learning the new skills
3. Increases the management skills
4. Enhancing the performance
Threats- 1. Get an entry into corporate world
2. Increasing competition
The above analysis shows the strengths, weakness, opportunities and threats of an individual
which arises in the business environment. The various strengths like better communication
skills, learning skills etc. Weakness can affect the work in the organisation, some weakness
are like hesitation, intolerance activities. There are various opportunities in the business as
well as threats are also there (Laguador, et.al., 2015).
12

AC 2.3 Set and prioritise objectives and targets to develop own potential
To develop the potential and turn my weakness into strengths and I want to develop the skills
which I lack before. It is necessary for me to learn the skills of manager which are used in
future time of my profession. To achieve the skills of management, there are few goals and
rules which have to follow for me. The various objectives for me to get the skills are specific,
measurable, realistic, achievable etc (Ottenbacher and Harrington, 2013).
Some objectives which I want to achieve to maintain my potential are discussed below:
 To overcome the weakness of hesitation, I should talk with the team members
and other employees.
 To overcome the desiring of perfection, I may use the strength of strong
willpower which discriminates the weakness.
 To examine the various opportunities, one should use the process which helps in
gaining the opportunities.
 To overcome the threat of competition, increase the quality of work so that the
demand for products is increased.
Targets which are used to develop own potential are :
 I should develop the target regarding the quality of products so that customer
satisfaction is increased.
 I should work with dedication to the knowledge is increased.
 Uses of opportunities help me to learn the new skills.
 It is necessary to overcome the threats so that working in the organization
becomes easy.
 I should set a target to change the weakness into the strength.
It is important to develop my own potential and set the objectives for the work I choose. The
managerial skills are not easy to develop very fast so I have to take a time to gain my
knowledge as a manager. By the developing potential, I can get more strength to face the
challenges coming in the tourism sector. The competition spread very fast in the market so it
13

is important to develop the skills of manager to enhance the business of tourism (Ottenbacher
and Harrington, 2013).
14

Task 3 (LO3)
AC 3.1 Lead and motivate a team to achieve an agreed goal or objective.
As per the given case, the worker in the Frenky & Benny’s restaurant and has given the
responsibility to manage a new restaurant Stratford in London. To manage the activities of
the restaurant various resources and proper planning is used. The motivation is used to
motivate the employees so the productivity of an organisation is getting increased. There are
many theories which are used in the motivation process of a company. The main motive of
the company is to increase the productivity in which motivation of employees is important.
To achieve a proper objective of an organisation like increasing the productivity and quality
in products, motivation of the employees is used. Various motivation theories are discussed
as below:
Maslow’s Motivation theory:
This is the most popular theory of motivation used in various organisations. Maslow's theory
is based on the needs of humans. He classified all the needs of humans in a hierarchical
manner from low to high order. Maslow's explain the 5 levels of need hierarchy:
 Self- Actualisation
 Esteem Needs
 Social Needs
 Safety Needs
 Physiological Needs
This theory is used by companies to motivate the employees.
Herzberg’s Motivation theory:
This theory is given by the psychologist Fredrick Herzberg. He extended the theory given by
Maslow’s. According to Herzberg, the opposite of satisfaction is not dissatisfaction but a no
satisfaction. He also gives the statement that today’s motivators are tomorrow’s hygiene. This
theory is used by the organisation to motivate the employees. By motivating the employees,
productivity becomes increased and profit is also increased.
15

To achieve a particular goal of the organisation various methods of motivation are used:
Methods
 By the use of Maslow’s theory of motivation, the productivity is achieved in the
organisation
 By giving the various opportunities to the employees like going on a trip, extra
holidays etc., and the productivity is increased.
 By the use of Herzberg theory of motivation, the employees are motivated and the
productivity is increased.
16

AC 3.2 Justify managerial decisions made to support achievement of agreed goal or
objective and recommendations for improvements
Managerial decisions
To lead and run the restaurant, management used to take various decisions for the functional
process more effective. There are different key decisions that are used by the manager to
manage the services and products of the restaurant to acquire the proper objectives (Hon and
Chan, 2013). The methods used in the decision making to achieve an objective are :
Methods of decision-making
 Strategic: It is a process of setting long-term objectives based on the future
amendments of the company. For example, you might set some strategic goals of becoming a
national business, maintain financial benchmarks etc. To achieve a particular objective in
future are come in the strategic approach to decision making. The managers used this
approach to do certain changes regarding the future of the company.
 Tactical: These decisions are related to the medium term and less complex made by
the managers. For example, to become a leader in the market, an organization has to launch
new products or open new branches
 Operational: These decisions are day to day decisions which are made by junior
managers. These decisions are taken by the managers in routine work. These decisions
involve the regular ordering of supplies.
Recommendations
 The company should satisfy the demands of the customers.
 The organization should identify the strength and weakness of the organization
 The company should follow the structure of functions.
 The company should discover the needs regarding the development of the
organisation
 The company should define a service area for the development
 The company should follow the rules of operation.
17

 The company should make decisions as per the welfare of employees
 The company should motivate the employees for better productivity.
 The company should follow the laws for their business.
18

Task 4 (LO4)
AC 4.1 Explain how own managerial and personal skills will support career
development
There are many opportunities to achieve a higher position in the travel & tourism sector by
following the different directions of the management process. The different skills of
management will support in a career development for that, it is important for me to gain some
skills in management and qualities required in the tourism organizations.
The uses of skills in career development are:
 Skill development indicates developing yourself. Different skills help us for career
development.
 I should use the skills in the company so that the growth of the company is increased.
 The skills of an individual increased the various opportunities in career development.
 The one will have good skills like leadership; better communication skills will easily
get a job in every field.
 The skills can make a career development much better.
 By the skills, the employment opportunities are also increased.
 The management skills help in getting a job in every top organisation.
 A person having good communication skills will increase the value of organisation
also.
As I have well in the communication process which is used in the interaction with the
customers resided local or international. So the communication skills can increases the
growth of the company and development also. Various skills of an individual can provide
him with better career options and improve their career development.
19

AC 4.2 Review career and personal development needs, current performance and
future needs to produce a development plan
To make a career development plan, we should analyze the needs of personal development,
current performance and future needs. The needs of personal development are discussed as
below:
Various needs for personal development:
 As a manager of a company, I have to improve my communication skills better so
that the clients may easily communicate with me.
 I have to improve my behaviour so that the customer attracts and increases the
demands of products.
 I have to dress up as a professional because the dressing sense is mostly used in
the activities of the corporate sector.
 I have to increase the various skills like leadership, time management so that I can
do better work in an organization.
 I have to increase my knowledge regarding manager so that I can do my work
easily.
The current performance also matters in the career development. So always make a current
performance best in any organisation. We should also analyze the future needs required in a
career development process.
Career Development Plan:
Objective Timeline Actions
Team building skills 1 month To get interact with
employees and work properly
with a practical environment
Communication skills 2 months By interacting with the
international clients and take
20

participation in presentations.
Better interaction with
employees
1 months Do work with no pressure
and take the support of
different employees and take
meditation classes
Increases the work
management process
4 months Observe the other leaders and
people used leading process
and get knowledge from the
internet (Mason, 2015).
Increases the interaction with
surroundings
Learning continuously Learning from the people of
organization and
surroundings.
Management of Time Learning continuously Join the classes for time
management and take help
with experienced people.
The above development plan has various qualities in maintaining the position in the tourism
sector. These qualities are needed to be developed to get a high position in the company. By
achieving these qualities, the performance is also developed. The various skills are needed by
the organization which are discussed in the development plan makes a personal development
also. The skills of team building and motivational skills are most important in the tourism
sector because the work in the tourism is mainly according to the team members so we should
develop the team building skills to work with a tourism organization.
21

Conclusion
In this report, there is a discussion of the qualities which are needed in the manager of any
organisation. From the above study, it is been considered that the developing manager plays
an important role in the organization. This unit discussed about the different management
styles used in working at the company. The different characteristics of leadership also
discussed in this report. The various factors used to maintain the culture of the organisation
is also described in this report. The overcome of making a development plan also discussed in
this report. The report consists of the different management skills needed by an individual
for the working in an organisation. The various decision-making functions are described in
this unit which is essential for every organization. The manager used the decision-making
skills in many functions. The skills of leadership and motivation also described in this report
which is required in the management functions of the company.
References
 Atwood, R., 2018. An Opportunity for Scenario Planning in Corporate
Sustainability Strategy.
22

 Byrne, B.M., 2016. Structural equation modelling with AMOS: Basic concepts,
applications, and programming. Routledge.
 Hon, A.H. and Chan, W.W., 2013. Team creative performance: The roles of
empowering leadership, creative-related motivation, and task
interdependence. Cornell Hospitality Quarterly, 54(2), pp.199-210.
 Jackson, D., 2015. Employability skill development in work-integrated learning:
Barriers and best practice. Studies in Higher Education, 40(2), pp.350-367.
 Kotler, P., 2015. Framework for marketing management. Pearson Education
India.
 Laguador, J.M., Deligero, J.C.L. and Cueto, A., 2015. Students’ evaluation On the
Teaching Performance of Tourism and Hospitality Management Faculty
Members. Asian Journal of Educational Research Vol, 3(3).
 Mason, P., 2015. Tourism impacts, planning and management. Routledge.
 McCormack, K.P. and Johnson, W.C., 2016. Supply chain networks and business
process orientation: advanced strategies and best practices. CRC Press.
 Moscardo, G., 2014. Tourism and community leadership in rural regions: Linking
mobility, entrepreneurship, tourism development and community well-being. Tourism
Planning & Development, 11(3), pp.354-370.
 Ottenbacher, M.C. and Harrington, R.J., 2013. A case study of a culinary tourism
campaign in Germany: Implications for strategy making and successful
implementation. Journal of Hospitality & Tourism Research, 37(1), pp.3-28.
 Page, S.J. and Hall, C.M., 2014. The geography of tourism and recreation:
Environment, place and space. Routledge.
 Sharpley, R. and Telfer, D.J. eds., 2014. Tourism and development: concepts and
issues (Vol. 63). Channel View Publications.
 Vokes, C. and Limmer, H., 2015. Sector insights: skills and performance
challenges in the retail sector. Evidence report 95: July 2015.
23

 Zehrer, A., Raich, F., Siller, H. and Tschiderer, F., 2014. Leadership networks in
destinations. Tourism Review, 69(1), pp.59-73.
 Zhou, L., Ye, S., Pearce, P.L. and Wu, M.Y., 2014. Refreshing hotel satisfaction
studies by reconfiguring customer review data. International Journal of Hospitality
Management, 38, pp.1-10.
24