[SOLVED] Mobile Application Development: A Comprehensive Analysis

This assignment provides a detailed analysis of mobile application development, covering various aspects such as industry trends, research studies, and expert opinions. It includes a list of references from academic journals, books, and online resources. The assignment is suitable for students in computer science or related fields who are looking to explore the topic further.

WRITTEN REPORT

LETTER OF TRANSMITTAL
Date: October 2017
To,
The CFO
ICT department
Sky News Channel
Dear Sir,
Here is my report on “integration of mobile application within existing organizational and
information system framework”. This report has been prepared by me and I have find out issues
in business and have explained benefits of development of mobile application in the Sky news
channel. This tool would be better for meeting security and privacy requirements.
I request you to invest in this project 100000 which will be enough for the development
of mobile application and minimizing company's issues.
Thank you for your cooperation
Sincerely yours
Mr. John Lewis
ID no: 4125845

EXECUTIVE SUMMARY
Above study is based on the development of mobile application in the Sky News
Channel. This is considered as beneficial tool which supports the organization in improving
communication and productivity of their skilled employees. Cost for development of mobile
application in the Sky News channel would be $100,000. Furthermore, requirements for
development of this application and strategic alignment is being discussed in the report.

Table of Contents
LETTER OF TRANSMITTAL.......................................................................................................2
EXECUTIVE SUMMARY.............................................................................................................3
BACKGROUND.............................................................................................................................5
Brief history about project and its importance............................................................................5
PROPOSED SOLUTION................................................................................................................6
COST ANALYSIS..........................................................................................................................7
STRATEGIC ALIGNMENT WITHIN ORGANIZATION............................................................8
VALUE PROPOSITION AND OTHER BENEFITS.....................................................................9
PROJECT MANAGEMENT AND CONTROL...........................................................................10
REQUIREMENT OF INFRASTRUCTURE................................................................................11
SOFTWARE DESIGN, DEVELOPMENT AND TESTING STRATEGIES..............................12
INTERNATIONALIZATION.......................................................................................................12
SOCIAL MEDIA INTEGRATION STRATEGIES......................................................................12
RISK MANAGEMENT ................................................................................................................14
INTEGRATION AND DEPLOYMENT STRATEGIES .............................................................15
USER ACCEPTANCE AND CHANGE MANAGEMENT.........................................................15
MAINTENANCE..........................................................................................................................16
FUTURE OPPORTUNITIES AND ENHANCEMENTS.............................................................17
RECOMMENDATIONS AND CONCLUSION..........................................................................17
Conclusion.................................................................................................................................17
Recommendation.......................................................................................................................17
REFERENCES..............................................................................................................................19

BACKGROUND
Brief history about project and its importance
Sky News is one of the leading news channel which highlights top stories 24 hours.
Company is aiming to enhance its productivity and for that news department is planning to
implement mobile application (Xu and et.al, 2014). This mobile application can sup[port in
making effective communication with staff members and making them understand with their
responsibilities. Effective coordination is the first priority for new channels, they have to
circulate current news to population so it is essential that for cited firm that to improve its
interaction with its employees so that Sky News can broadcast the latest news on its channel.
Sky News discover facts and circulate these information. It is essential for authorities that
to remove communication gap so that workflow can be improved. The main purpose of
introducing this mobile application project for minimizing communication gap and improving
the workflow so that main objective of entity can be accomplished (Van Damme and et.al, 2015).
The major issue faced by reporters that they were unable to upload news on time, if they have
support of mobile application then they can be able to upload current news on their new channel.
This will help in broadcasting recent news on the televisions. This could be a great tool because
within short period company can improve its production (Wei and et.al, 2014).
Business drivers are those elements which play significant role in success and growth of
the organization. The business drivers for mobile application project of Sky Channel are as
following:
 Customers
 Incremental service revenues
 managed services
 Software
 Application development
 Operational cost saving.
All these are considered as essential part of business, without these factors company can
not grow well. The main reason to introduce this project in the workpalce is to is to improve
workflow and enhance productivity of staff members. With the help of this mobile application
reporters can shoot the latest news and can upload it on site on time and they can move to collect
other news (Lang and Irving, 2014). This will help in broadcasting the latest information on the

channel. This mobile application can assist in minimizing communication gap and people can
get quick response from their supervisors. Prototype can support in uploading recent videos on
this mobile application so reporters can get necessary information quickly. Thus, introduction or
implementation of mobile application in the Sky News channel can be beneficial for the
organization, it can help management to track their reporters location and coordinating with them
effectively (Thorson and et.al, 2015). This way assist in improving productivity of the
organization to great extent.
PROPOSED SOLUTION
Sky News channel is international channel which broadcast latests news. Increasing
number of employees is the main issue in the organization. It is very difficult for the managers
that to coordinate with reporters those who are in different locations. That is the main cause that
increases communication gap between staff members and increase chances of errors (Nemiroski
and et.al, 2014).
Sky News channel is aiming to improve its communication with staff members and
enhance their production capacity So that entity can become leading news channel and can
operate its business internationally. Project is planning to address its issues related to
communication and production in the workplace. Earlier Sky News has faced issue where its
reporter was in other location and due to serve problem individual was unable to communicate
with its management about news on time (Kubitza and et.al, 2013). At that time when others
news channels have broadcast the news then company has highlighted this issue on its channel. It
has affected its brand image to great extent and customers have make their perception that this
news channels do not provide the latest information to audience.

Illustration 1: Mobile application
Source: ((Thapliyal and Bull, Verasynth, 2015))
On other hand Sky News channel is facing the issue that reporters are unable to upload
information on time. It is not possible to carry all the equipments with them all the time. It they
capture any news and if they do not have internet and computer then they can not send this news
on time (Chan-Olmsted, Rim and Zerba, 2013). Due to absence of technology, software they can
not send it on time. This causes difficulty for the organization and company fails to meet its
objective. Apart from this, employees, reports of Sky News channel have to send captured video
through specific software so that resolution of that video can not get affected. By this way it may
be not clearly visible on TV screen. This was the biggest problem which Sky News channels was
trying to resolve. For addressing this issue cited firm is planning to introduce mobile application
in which advance software is being installed (Thapliyal and Bull, Verasynth, 2015). So that
reporters can upload any high resolution video or images easily on this application., By this way
news can be broadcast on time on the channel. In addition, with the mobile application higher
authorities can communicate with staff members any time and can track their location. This helps
in making effective coordination among number of reporters those who are performing their jobs
at different locations.

COST ANALYSIS
The overall cost for development of mobile application in the News channel would be
$100,000. This budget is enough in this estimated budget cited firm will be able to implement the
plan effectively and will be able to address problems related to productivity and communication.
Cost will require for development of mobile application, for staff training, for installation
of software, maintenance, other miscellaneous expenditures (Lee, Tsao and Chang, 2015).
Around $20000 (20%) will have to spend by Sky News channel to maintain this application so
that no errors can occur during communication and videos and images can be uploaded easily.
Cited firm will have to give training to the staff members, reporters so that they can use
this application effectively. They have to make them aware with the benefits of this application.
Training to employees will require investment of 20% of total cost. In addition, to this, manager
will have to purchase raw material such as computers, internet, other equipments for
development of this application and also they have to develop common server where all staff
members can coordinate and send their information easily (Wu and et.al, 2015). This will
consume expenditure of 35% from the whole budget. Total headcount cost would be 25% of
whole budget and remaining will be for miscellaneous expenditures.
Estimated cost for development of mobile application in the Sky News Channel
Expenditure Cost
Purchasing of equipments $35000
Maintenance $20000
Staff training $20000
miscellaneous $25000
Total expenditures $1,00,000
STRATEGIC ALIGNMENT WITHIN ORGANIZATION
One of the main reason of failure is no interrelationship between project and strategic
priorities of organization. Due to lack of connection Sky News Channels can get failed to meet

with its objectives (Kelényi and et.al, 2014). By improving communication and building link
between project and priorities cited firm can manage its operations well. This strategy can
support cited firm in resolving its communication gap issue and can help in improving
productivity of employees.
The key strategies and objective of Sky News channel is to emphases on intimacy,
technology optimization, cost optimization. In this strategic alinement's company has to redesign
its process so that it can meet with its strategic objective (Winter, Alpar and Kunert, 2016). The
main objective of Sky News channel are as following:
 To reduce communication gap
 To enhance productivity of the news channels.
Cited firm is planning to develop mobile application through which it can provide facility
to its staff members to upload their news on time within set period. Along with it, managers can
track their reports and can coordinate with their team on time (Straker, Wrigley and Rosemann,
2015). This helps in improving their productivity to great extent, these employees can resolve
their small issue on this mobile application by communicating with higher authorities. Sky News
channel can take advantage of this application and this can support in increasing production level
of the organization. Potential changes in software and technology Sky News channel can
improve its communication as well (Kröner, 2016). Through using mobile application cited firm
can empower its employees because this can assist in making them loyal and satisfy towards the
brand. This can encourage its staff members to perform well and to collect recent news of
particular location. By this way news channel will be able to become leading brand of this
industry. It will be able to broadcast latests recent news and it will help in making effective
coordination with the staff members.
VALUE PROPOSITION AND OTHER BENEFITS
The organization is going to develop and launch new application for the staff of company
which helps them to have effective communication between the different people when they are at
the different destination (Ahmed and Quinlan, 2016). The reason behind firm's failure is there
communication, employees are not able to interact with their peers, subordinate superior, top
level management etc. communication plays very important role in every organization because it
is the only way by which different people can transfer information, ideas, thoughts, emotions etc.
to the other person. In order to solve this problem, organization have developed new application

by which people can interact in easy and effective way. Employees of the company find different
news at different places which need to be communicated at particular time period. With the help
of this application, employee can communicate all the news at main office (American Diabetes
Association, 2016).
Illustration 2: benefits of application
Source: (Chow, 2015)
There are several other problems that have been faced when communication is not proper
which includes improper negotiation, raise in dispute between employee due to
misunderstanding. It is being said that half knowledge is dangerous, when individual is not
having full information, he or she will not able to apply that knowledge in order to make decision
and this may result in reduce in the performance of organization. So this application plays very
significant role in reducing these problems and serve effective communication between
employees. When ever employee of the company is facing small issues, it need to be
communicated to supervisor in order to resolve them. Due to introduction of this application
employee easily communicate with the supervisor or top level employees and tell them what
problems they are facing. With that they can find immediate feedback from superior which helps
them to resolve their problems (Glendon and McKenna, 2016).

Other than that it will be secured and private network between the employees of the firm
as well as only authentic user can log in to this application. This will help the venture to secure
their information so that it can not steal by wrong hands. It serves easy access to the employee
and they will not find any difficulty in conveying the message and communicating with the
different people
PROJECT MANAGEMENT AND CONTROL
Development of mobile application is the unique project in which cited firm will be able
to improve communication and increase its productivity as well. This is the great technique
which can assist in getting success and meeting with its objectives.
The progress will be oversee by project manager, higher authorities, management level
employees of Sky News channel (Chow, 2015). These are skilled employees and they have great
experience in this field. Their monitoring and observing capabilities can support in making this
project successful and getting success. Manager of the Sky News channel can measure
performance before implementing this mobile application and after implementation of mobile
application. By this way entity will be able to successfully complete its target.
Development of mobile application project will be managed by sup[porting team
members. In this technical team, execution team and project manager will coordinate with each
other so that this project can be managed effectively (Almeida, Silva and Teixeira, 2014).
In order to monitor the progress of this project manager of cited firm will set some targets
or key performance indicators. These are such as cost analysis, performance analysis,
comparison with competitors. Project manager of Sky News channel can set target performance
and can monitor progress of the project. This will support in improving business performance.
By this way any loop fall can be measured on time and project manager will be able to make
contingency plan to minimize this loop fall. This will help in observing the progress of the
project (Hansson, Wrangmo and Solberg Søilen, 2013). In addition, cited firm can take feedback
from customers and employees. By taking feedback from employees its will able to measure
worthiness of mobile application. If they are happy with the performance of this application and
it is helping them and improving their productivity then they will give positive feedback about it.
But if the situation is differed and they are finding it critical to handle then they will give
negative feedback about it. This feedback method can help project manager in analysing progress

of mobile application in the Sky News channel (6 Potential Benefits of Mobile Application
Development, 2017).
Apart from this, cost analysis is another major tool or technique which can help the
organization in measuring success of business unit after implementing the new mobile
application in the workplace. The main aim of entity was to improve communication between
employees and enhance their production capacity. As estimated budget for this project was
100000 and if project is completed within estimated cost which means it is worthwhile and able
to meet with its objective.
REQUIREMENT OF INFRASTRUCTURE
Development of mobile application in the Sky News channel is worthwhile project, it can
help the organization in becoming leading brand in this industry and minimizing communication
gap in the news channel. For implementation of this project, project manager will require
several resources (Android, 2017). These are as following: Android platform: This is essential requirement for the development of mobile
application. This will help in adding attractive features such as upload feature of high
resolution videos, images, smooth chatting, location tracking records etc (Hansson,
Wrangmo and Solberg Søilen, 2013). Android application has features of auto motion,
widgets, removable storage, good battery backups, wireless installation, Custom ROM
and can be controlled by common server or computer. These features of android
application can support in gaining success and meeting with its objective. By this way
reporters can upload heavy files, videos easy from any location. This mobile application
can be installed in their phones which is easy to carry as well (Chow, 2015). Coding language tools: Software engineers will require JAVA programming language so
that they can translate language in meaningful sense. This will be user friendly language
and this will help in the development of mobile application.
 Use of cloud services: Mobile cloud application is the well known software program this
is designed in such manner so that users can access over the internet by many computing
devices. It is considered as web app and it is controlled by common server. This help in
storing data from external sources (Lee, Tsao and Chang, 2015). These mobile
application can be run in virtual environment without making any change in its designing.
With the help of this tool software engineers design application in such manner so that

any image or video can be downloaded from one phone to other mobile device. This
helps in enhancing ecosystem for mobile apps and business apps can be operated through
this mobile device. By this way manager can monitor performance of its employees on
common server and track their location. With the help of cloud computing mobile devices
can become more efficient and it helps in maintain data in the system. It supports in
maintaining centralized security and circulating information too fast (Chan-Olmsted, Rim
and Zerba, 2013.).
SOFTWARE DESIGN, DEVELOPMENT AND TESTING STRATEGIES
Software development methodology which can be used by Sky News channels are such
as: Spiral, Crystal methods, Dynamic systems development model (DSDM), lean development
etc. These all are effective tool for the development of software in mobile application.
Development of mobile application is the unique and profitable project and for
development of software cited firm can use crystal method. This approach pay more attention on
people, interaction, communication. DSDM is another great strategy they need to be used by Sky
News channel (Kröner, 2016). For testing company should adopt functional testing mechanism
in which it needs to test unit, integration, system and acceptance testing of software. In this
testing method project manager can test the system whether it is able to meet with the
expectations or not. Static and dynamic testing strategies can support cited firm in getting
positive results.
For software designing Sky News channel can take support of bottom up designing
approach. This will help the organization in developing mobile application effectively and
minimizing communication gap and improving production capability of business unit (Almeida,
Silva and Teixeira, 2014).
INTERNATIONALIZATION
Sky News channel is operating its business in the Australia, it broadcast news for
Australian population. It is the aim of the organization that to globally expand its business. For
that company needs to take support of social media sites. It can link its mobile application to
social networking sites. By this way the latest news can be broadcast to other people directly
through these social networking sites. Any person who want to see recent news they can access
these sites (Hansson, Wrangmo and Solberg Søilen, 2013). But they can not be able to forward it
further. This way help in spreading news across the world.

SOCIAL MEDIA INTEGRATION STRATEGIES
Social media integrated strategies: For new creation in operations for news telecasting as
services through mobile phone will be effective for Sky news channel. However, through social
media, news can be spread frequently in wide range to all over the world. Including this, it will
be more easy and convenient to communicate information with society and communities.
Likewise, different news and recent trend can be identified in less time for the public. It remains
easy to build up society's trust with news broadcasting and exchanging information from on
place to another efficiently (Xu and et.al, 2014). Besides this, it is quite economic and profitable
for organisation to exchanging news and aware people with recent incidents, precautions etc. In
this regard, some essential usefulness of social media integration strategies can be understood as
follows:
 Marketing strategies: Adopting news telecasting through social media impacts on
marketability and competitiveness of sharing news effectively. In this regard, society's get
attracted towards using watching Sky news channel and getting news. Therefore, it is one
the essential tool to spread information frequently and advertising services at maximum
level for sustaining its position for longer time period. However, its marketing strategies
get increased affect new creation and attracting people on large scale (6 Potential Benefits
of Mobile Application Development, 2017). Including this, using social media platforms
like; Facebook, Twitter, Snap chat etc. affect spreading information and getting g aware
with the recent trends. Thus, increasing number of viewers will be enhanced affect
marketability and competitiveness at maximum level.
 Increasing customer loyalty/interest; It is identified that using social media integrated
strategy is beneficial for attracting customers and increasing their loyalty towards
watching Sky news channel. In this regard, number of viewers and information takers get
enhanced affect customer interest and their loyalty for news telecasting and exchanging
information effectively (Hansson, Wrangmo and Solberg Søilen, 2013). Thus, it can be
forecast that applying this social media integrated strategy will be appropriate for Sky
news channel through telecommunication tool effectively. Therefore, social media
platforms and brand recognition for sharing information will be enhanced on large scale
affect further news telecasting and its quality to be maintained for longer time period.

 Improved efficiencies: Through creating innovation in news telecasting for Sky news
using mobile tool will be efficient to spread incidents and recent news frequently.
However, quality services for providing services get improved in terms of news
broadcasting at maximum level. Hence, using social media sites will be effective to
spread news economically and in better ways (Wu and et.al, 2015). It is related with
market position and competitive strategies of news telecasting of news telecasting affect
further implementation and society's awareness.
Thus, with the help of above mentioned, it is identified that using social media integrated
strategies would be effective for Sky new channel on large scale. It influences its
marketing, brand recognition, competitiveness and customer satisfaction with news
spreading. Therefore, society's trust can be build up at most for news broadcasting and
getting aware with recent trends in appropriate time and in economic context as well
(Lee, Tsao and Chang, 2015).
RISK MANAGEMENT
There are several risks arises when the organization is going to develop and launch new
application for the employees of the company. All the employees are not loyal, they sometimes
try to harm the productivity and profitability of the firm by stolen of information, modifying the
data and communicating the information to the rivals (Cole and Vickery, 2017). This activity is
against the ethics of organization and it may harms the firm in short run as well as long run.
When it comes to the Sky News channel, they communicate different news to the different
person in the country, so information plays very significant role in their business. Suppose if they
communicate any wrong data about any organization, so it may be huge risk for the Sky News
channel to wind up their business. They need to take certain measure which helps them to stop
all the ethical practices which have taking place in the company which is related to the
communication of information.
Several issues may include privacy, security, ethical and confidentiality, where firm need
to keep eye on these issues and take certain measure so that these factors can be maintained
while communication (American Diabetes Association, 2016). Whenever a person is
communicating with other person, he or she need to ensure that the information should be
between that two people only or between the people who are involved in communication. Other

than that they need to keep that data at secured place so that it can not be stolen by unsecured
hands and can not be modified, if these unethical activities have been taken care, it will create
strong between the employee, make effective communication and ultimately it will enhance
profitability and productivity of the organization. Key objective of the company is to be the
number one channel which communicate the latest news to the people of country and this can be
possible when the company have the latest news. Employees and information plays very vital
role to make successful their aim and objectives and of these two factors are not effective, then
organization can not succeed (Almeid and Williams, 2016).
INTEGRATION AND DEPLOYMENT STRATEGIES
The biggest problem which the organization is facing that employees are not able to
communicate information and not able to interact in effective and efficient manner. In order to
resolve this problem, firm have developed an application where employees can communicate in
direct way. This problem was reducing the productivity and profitability of the venture and that
is the key reason for failure of the firm. They need to take effective measure by which employee
fell motivation and have fruitful communication with their superior, subordinate and top level
management. In order to integrate their performance with the aim and objectives of the venture,
the firm have developed an application, where every employee put different news which can be
shown on the channel. Other than that when ever employees are facing some small problems
they can communicate that issue to the superior with the help of application, with that superior
can immediate provide feedback to the employees (Ahmed and Quinlan, 2016). This is how the
small problems of employees can be solve immediately. Other than organization should develop
their application on timely basis, which can helps to reduce small or big problem in the
application faced by the employees.
They should have personal chat option where people can communicate important and
confidential information. It helps to reduce issues which is related to security and privacy of
information in the organization. Other than that this application should have separate part for the
recommendations, where employee can provide suggestion to the company. The suggestion
should be related to the different strategies and techniques which the firm should implement to
improve profitability and productivity of the venture. Other than that when every employees are
giving suggestion, their names should not be disclosed by the application. This helps to improve
communication of innovative ideas and thoughts of employees.

USER ACCEPTANCE AND CHANGE MANAGEMENT
Change management is the process by which people or the organization see the positive
aspect of change as well as they do not resist change in the venture. It is very important aspect
for every organization in order to get successful. In order to gain competitive advantage
organization need to adopt the different changes that are taking place in the internal and external
environment. Change management is always positive for the organization and helps the
employee to enhance their efficiency and effectiveness of the employees. Change can be
implemented in the venture when the employee or user accept the change (American Diabetes
Association, 2016). If the user resist to the change, it can not be implemented in effective way
and change will not serve fruitful full results. Change is always taken place to resolve the
problem which is taking place in the company. In this case communication is not effective, so
organization have developed an application which helps the employees to communicate in
effective way. This change can only be executed when the venture provide training and
development program in which executive teach employee that how the application is used. Other
than that venture should communicate the advantage of change which helps the user to accept the
change (Glendon and McKenna, 2016).
MAINTENANCE
Every strategies and application need maintenance so that they can update their
application time to time as well as fill the loopholes. Maintenance is the process by which
organization upgrade their strategies, tactics, applications etc. The biggest problem faced by the
venture is employees are not able to communicate in the effective way and this have reduces the
performance of employees and at the end the productivity and profitability of the firm suffers. In
order to resolve this problem, firm have developed the application through with employees can
interact in effective way and put each and every news on proper time. As the application have
been developed and used by the employees, some loopholes have been identifies that there is no
section for feedback, customer comments (Ahmed and Quinlan, 2016). The venture need to
develop their application such a way that it have separate section for the feedback so that
whenever the employee face some problem, they can put their feedback in that section and their
problems can be solved immediately. Other than that application should have customer
interaction where clients can put their comments whether it may be positive or negative, if there
will be positive comments, the venture and their employees will be motivated and if there is any

negative comment then the employee will put efforts to resolve the issues of employees (Almeid
and Williams, 2016).
FUTURE OPPORTUNITIES AND ENHANCEMENTS
Developing mobile application is the great project, it can support Sky News channel in
gaining success and sustaining in the market for longer duration. With the help of this mobile
application employees will be able to upload news on this application and this will be reached to
server immediately (Van Damme and et.al, 2015). Integration of mobile app with social
networking site is useful strategy by this way cited firm will be able to spread its brand image
across the world. With the help of this application employees will be able to coordinate with
their higher authorities well and this will help in minimizing errors. It is the great tool which
would be beneficial in avoiding issues related to server problems, carry too many equipments for
uploading news. Sometimes due to poor technologies reporters fail to broadcast information on
time and then news channel highlight this detail too late. This affects its brand image. But
development of mobile application would be beneficial project and this would help in getting
good future opportunities and expanding its business across the world (Lee, Tsao and Chang,
2015).
This mobile application will minimize communication gap and it will enhance
productivity of human being. Because they will be able to perform their work effectively and
speedy.
RECOMMENDATIONS AND CONCLUSION
Conclusion
From the above report it can be concluded that development of mobile application is
beneficial for the Sky News channel because by this way cited firm will be able to coordinate
well with its staff members and it will assist in improving their productivity. Use of android
platform, cloud computing is beneficial for the application because by this way reporters will be
able to upload high resolution files (videos or images) easily.
Recommendation
Sky News channel is facing issue or poor communication and low productivity of its
employees. In order to overcome this challenges related with mobile application development
cited firm needs to take necessary action. Recommendations related to these issues are as
following:

 Encrypt data: Software development should ensure validity and integrity of the
application. This will help in protecting data and it will secure the confidential details and
no unknown user will be able to download any news from this application. Encrypt data
will assist in fulfilling the objective of the organization to great extent.
 Responsive: Software engineer has to design this application in user friendly way. This
will support in operating this application easily. Use of Android platform is user friendly
application which can support in operating on multiple devises and operating systems.
This will help in speed communication and minimizing errors as well.
 Iterate for better: Creator should use this feature for developing mobile application for
Sky News channel. They should create highly interactive mobile apps so that company
can increase retention rates of target users for longer duration.

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