Development of tourism and leisure industry

l壱
Development of tourism and
leisure industry

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................3
PART 1............................................................................................................................................3
Strategic plan...............................................................................................................................3
Importance of collaborative planning in tourism as how it can be useful for Deal ...................5
PART - 2..........................................................................................................................................7
Tourism strategy..........................................................................................................................7
Key stakeholders..........................................................................................................................8
Benefits to the residents and visitors.........................................................................................10
CONCLUSION..............................................................................................................................11
REFERENCES..............................................................................................................................13
Books and Journals....................................................................................................................13

l壱INTRODUCTION
Tourism development can be defined as the growth as well as maintenance of tourism
industry (Scheyvens and Biddulph, 2018). This study is based on Deal that is an attractive
friendly seaside town. It has numbers of attractive places such as: museum, beautiful architecture
and others. This study is going to discuss benefits and advantages that tourism industry can take
with strategic planning. An effective strategic planning can help Deal town in attracting numbers
of tourists and improving image in the sector. Further, it will discuss effectiveness of
collaborative planning or collaboration in tourism as how it can help tourism sector in improving
performance, increasing sales and regaining image that got affected due to Covid-19 pandemic.
It will then discuss vision and 2 years of goals that Deal town wants to achieve by improving
tourism sector along with strategies of mitigating problems that it is facing.
l壱PART 1
l弐Strategic plan
Strategic plan is the art of setting business strategies and implementing them to achieve
the goals. With the help of strategies and plans we can easily estimate the progress .
Benefits of strategic planning for tourism
Planning and tourism are two different complex concepts where Planning is defined as a
initial approach with useful information before any implementation .Modern age tourism is
directly approaching towards tourists, guest and their fulfilment .Every country has their
different strategies and plans to attract the tourist to visit their country. Coastal regions are the
centre of attraction for many tourist around the world because of this coastal region companies
are approaching with good strategic plans to increase their productivity and to earn good
revenues from it . Good strategic plans are benefiting many countries to grab the people's
attention to visit their place, they including attractive offer to the customer that makes them to
definitely visit that spot strategic plan can uplift your business in many aspect it can open the
door of world for you. Deal the seaside town in Kent, London has many tourist spot their castle,
architecture, museums ,deal pier,deal maritime, deal seafront are such places who can easily grab
the eyes of tourist .(Job and et.al. 2017.)
People who are living in deal town are using business strategies to build their financial
state, people from there have many occupation to followed because of their tourist spot places

who can easily attract the people towards it. Tourism plays a very important role in the economy
of country, as people lived around the tourist spot build their earning from the tourist who visit
there, therefore before start any new business or something one should have to proceed with
strategies and planning first. Tourism provides the opportunity to show their sides to the world
in terms of their culture, customs, their commercial achievements . Today tourism has become a
major source of development for many countries and regions not only in terms of development
but also in term of pleasant living. Tourism also includes number of issues in terms of traffic
especially in city centers .(Kabeyi. 2019)
Tourism strategies are most important it will play an important role in economic growth
for the particular nation for better result countries are investing more in their strategies to draw
the attention of people to visit their place. Better strategic plans enables the companies and
organisation to offer best package to the visitor that ultimately grabs their attention it includes
better accommodation , sight seeing, foods their culture , traditions all are the part of better
strategic planning. To increase their business in tourism one should have to come up with good
strategic plans they must have to provide better services to the people who visit their place ,to
engage them with their culture ,traditions ,their foods good strategic plans are must needed.
Good strategies can create a competitive environment to grab the people's attention towards
your tourism plans you must have to offer better services than others.
Many coastal tourism companies are now investing their money and time for coming up
with strategic plans , they know the importance of strategic plans that are helping them to move
forward with maximum revenues. Strategic plans allows companies to predict their future and
modify them accordingly. With strategic plans tourist firms can anticipate the world with their
proactive attitude and can achieve the future opportunities . People of this coastal regions who
lives around the tourist spot are making their earning from the tourist they guides the tourist or
attract them with their place's history , some people are making their earning by selling their
products to the tourist around the world which ultimately helps them to sail their products
country to country which promotes their culture and customs to the world. (Nowacki and et.al
2018.)
Due to pandemic coastal tourism of the country suffers the most it affects the countries
badly in their development their economical growth people who loves to travels are now
hesitating to visit because of this countries economy growth is decreasing day by day deal