Benefits of Strategic Planning for Tourism in a Coastal Area

Assessment

Table of Contents
INTRODUCTION ..........................................................................................................................3
MAIN BODY ................................................................................................................................3
TASK 1............................................................................................................................................3
The political, social and economic forces involved in the planning and development of the
tourism.........................................................................................................................................3
Examine the benefits of strategic planning for tourism in a coastal area and illustrate that with
an example of a destination that has benefited from it................................................................4
Evaluate the importance of collaborative planning in tourism and justify why this approach
would be useful for Deal.............................................................................................................6
Discuss the benefits of this approach for tourism recovery given by COVID-19 pandemic......7
TASK 2............................................................................................................................................9
Compile a brief tourism strategy with a clear vision and objectives, for the next two years
which will address the current issues and challenges that Deal is facing...................................9
Describe how your vision and objectives could be implemented and identify the key
stakeholders that will be in charge of delivering those objectives............................................10
Evaluate how your strategy is going to benefit the residents and visitors socially and
economically.............................................................................................................................11
CONCLUSION..............................................................................................................................12
REFRENCES.................................................................................................................................14
Books and Journal.....................................................................................................................14

INTRODUCTION
Tourism refers to people who travel from one place to another with a purpose of staying
there for short period of time. Tourism can either be for pleasure or for business purpose. These
people are known as tourists of the country. Tourism is necessary for a country in order to boost
revenue of an economy by creating thousands of jobs and develop infrastructure of the country.
There is a town in Kent which is located sea side known as Deal. Deal is a small town in Kent
located in England which has many artistic places involving heritage sites, museums, beaches.
Deal has various places which attracts tourist like beautiful architecture, museums, pier and
castles. It is one of the most beautiful town in Britain. When the COVID-19 pandemic occurred
in whole country it affected every sector of the economy which created a major impact on living
standards of individuals. The pandemic faced by whole world has affected tourism industry as
well a lot. People are scared of going out of their houses and visit places and almost avoid to visit
to another country (Ali 2018). It also affects the business of organisation which are connected to
tourism industry in Deal. This report contains the benefits of strategic plans which are required to
be implemented in Deal to attract more and more tourists to the town which are reduced due to
COVID-19 pandemic. Collaborative planning is very essential in tourism and prove to be very
useful approach for Deal. It has been explained how collaborative planning of governing bodies
in town of Kent has affected the recovery of tourism. This report also contains a strategy which
can be used to increase tourism in Deal with a clear vision and goals of the strategy and also
how it can be implemented. Along with this discussion is also made on various benefits which
are attain by residents and visitors either socially and economically.
MAIN BODY
TASK 1
The political, social and economic forces involved in the planning and development of the
tourism
In any country the elements like political, social and economic forces affects majorly in
planning and development towards any of the economic cause. As tourism is a sector which
caters a large amount in generating profit of overall economy, these respective factors are

required to be seen and controlled so that harm is reduced and profit is increased. The factors
which are involved in planning and development of tourism industry can be seen as:
Political Factors
Political Factors are those which involves stability and instability of government in
economy. When governing body is not stable it will result in riots, terrorism and attacks which
will make visitors hesitant to arrive country (Bailoa and Cravo 2020). When regular fluctuation
is there in ruling party it will reduce coordination among government bodies and organisation
which will contradict the performances of those organisation. When the ruling party doesn't
support industries and create barriers in smooth execution of firms and industries, trade relations
will not be built and previous ones will also be broke.
Social Factors
Social or cultural factors are those which are rooted in the society. The perception of
residents, dynamic values and cultures, behaviours of individual, social norms, life styles, moral
values, rituals and much more. When culture is very rich, tourists will be attracted to visit and
enjoy the rituals and beliefs. The change in pattern of lifestyle and beliefs will help significantly
in attracting or declining visitors. When local residents do not support visitors and their beliefs
they will not visit, thus tourism will be reduced.
Economic Factors
Economic factors are the financial forces which affect tourism. As these decide what cost
will be charged for respective product or service (Gardiner and Scott 2018). The economic
factors like inflation and deflation rates will affect the services and products which ever will be
consumed by visitors. The rate of exchange of currency will also affect the expenditures which
are spent. Tourism can result in catering a high amount of foreign currency and can help in
maintaining the trade equilibrium which is also an economic factor.
From the above stated topic, it is clear that tourism is affected through several factors
which can act as positive ones as well as negative ones even.
Examine the benefits of strategic planning for tourism in a coastal area and illustrate that with an
example of a destination that has benefited from it.
Strategic planning is a term which refers to the method of preparing and documenting
directions to run a business. Strategic planning is very essential in this challenging phase of
tourism industry. Where there is nearly no tourist in the country. Strategic planning allows an