Emerging Digital Business Models and Information Security Threats

Digital business

Table of Contents
INTRODUCTION...........................................................................................................................1
Question 1: LO1...............................................................................................................................1
Discuss key trends, advantages & disadvantage for managing virtual business in global
environment. ...............................................................................................................................1
Explain importance of technology and their impact on organisation like ASOS, Very,
Birchbox, SaksFifthAveneue. ....................................................................................................3
Question 2: LO 4..............................................................................................................................3
Compare and contrast SWOT analysis and situation analysis. Also perform analysis for any . 3
of one organisation which is focussing on personalisation. .......................................................3
Question 2: LO2...............................................................................................................................5
Critically examine emerging digital business model and challenges which is associated with
information security threats and ethics in general.......................................................................5
Question 4: LO3...............................................................................................................................7
Critically analyse importance of new collaborating relationship and strategic alliances by
digital technology for implementing personalisation. ................................................................7
Question 5: LO5...............................................................................................................................8
Contrast and compare e-commerce and digital business. What are principles of E-commerce
and also discuss as how they are applied to digital business. ....................................................8
CONCLUSION .............................................................................................................................10
REFERENCES..............................................................................................................................11

INTRODUCTION
Digital business is define as organisation structure which put use of technology for
purpose of creation of new values in enterprise model, improve experience which is drawn by
buyers and also leverage internal competencies of company. By adopting digital technology by
organisation this helps in boosting profit and operation (Chaffey, Edmundson-Bird and
Hemphill, 2019). This also coil activities of processes and business for provide leverage
opportunities in proper manner. This also helps in developing company which can enhance new
market share and also attract customers which leads to conveniently enhance brand image and
also gain competitive advantage in market segment. When there is execution of digitalisation this
also creates various type of disruption.
This report is covers some case study which are ASOS, Sakesfaith Avenue, Brichbox,
Very. It involves advantages & disadvantage, trends which is related for managing virtual
business management. In addition it also involves contrast and comparison among SWOT
analysis and situation analysis. Furthermore, there is also explanation of various different digital
models of digital organisation which includes information related to ethics and security. It also
includes contrast and comparison in between e-commerce and digital business by having
effective use of application which mainly based on principles of digital and e-commerce
business.
Question 1: LO1
Discuss key trends, advantages & disadvantage for managing virtual business in global
environment.
Virtual Business:
This type of business is define as organisation which carry most of their transactions and
activities with use of internet. In this type of business there is no main office mainly this type of
organisation operated with help of digital apps and internet. This business is consider as doing
business in world wide and also to retain in international market (Wirtz, 2019). There are many
trends for manage this in global environment which are discussed below: Technology: This is consider as key trend of virtual business which influence functions
of operations and management which is in effective manner in working environment. By
adopting advanced technology is creates a sustain in business industry. The main

importance of technology in this type of business which helps in enhancing size and scale
in current market segment. Internet: This is main aspect for operating and managing virtual business. It offers
resources to company in effective manner and also provide transacting and
communicating the task in frequent manner. This is an important trend of virtual business
as without use of internet company is not operate and survive in global market.
 Mobile communication: This is a element which is consider as trend of virtual business
with use of application in mobile rather than fax and email for transfer financial resources
and ideas. This is consider as more simple source of trend in virtual business. With use of
this medium data and information is transfer to people who wants on frequent basis. This
helps organisation for take decisions which is related to company for manage and operate
activities in rapid manner (Senyo, Liu and Effah, 2019).
Advantages of managing virtual business in global environment: Brick and mortar cost saving: This is advantage of virtual business in global
environment because every organisation are not able in maintaining brick and mortar
style stores as they are operate business with use of digital technology with help of
internet.
 Flexibility: This type of business is mainly flexible in nature as it helps in sustaining
flexibility within global environment when there is situation of dynamic.
Disadvantage of managing Virtual business in global environment: Absence of Unity: There is lack of connectivity in organisation because in this staff
members are doing their job in global environment. In terms of ASOS, there is absence of
unity in employees this is due to trust issues so by this it will affect profitability factor of
company.
 Lack of monitoring the staff members: The team members of virtual business are not
monitored on specific period of time so by this organisation is face problem of lack
discipline and also healthy culture in their staff. In terms of respective organisation, they
face problem in doing virtual business as they are not able for monitoring their staff
member as this business is consider in global terms (Weill and Woerner, 2018).