Digital Business - Individual Case Study Analysis

Digital Business -
Individual Case Study
Analysis

EXECUTIVE SUMMERY
The following report is based on Brichbox company in order to understand effective
concept of marketing mix that offers various benefits to company for attaining goal and
objective. For this appropriate goal is to determine marketing essentials as well as carry out
effective discussion about main role and responsibility of marketing environment along with
effective interrelationship between marketing and other units.

Table of Contents
EXECUTIVE SUMMERY..............................................................................................................2
INTRODUCTION ..........................................................................................................................4
Discuss the key trends, advantages and disadvantages of managing virtual business in the
global environment.................................................................................................................4
Compare & contrast situations and SWOT analysis. Perform a situational analysis for
Brichbox focussing on personalisation...................................................................................6
Critically assess emerging digital business models & challenges associated with information
security threats & ethics in general. Cary out a critical analysis with relevance to case study
scenario...................................................................................................................................8
Critically evaluate the significance of new collaborative relationship & strategic alliances with
the help of digital technology for implementing personalisation.........................................10
Compare & contrast digital business along with e-commerce. What are e-commerce principles
& discuss how they could be applicable to digital business.................................................11
CONCLUSION .............................................................................................................................12
REFERENCE.................................................................................................................................13

INTRODUCTION
Digital business is formulation of new business by describing digital & physical world as
this market sector is very wide and dynamic as well as expanded at larger scale. It include
effective utilization of Internet digital tool and technologies along with social media platform
and techniques. In which the following report discuss the brief knowledge about significance of
personalisation & uses of digital business (Sousa and Rocha, 2019). In which, Brichbox is
selected for understanding all terms. It is a retailing firm and established their business in U.S.
For which company deals in online subscriptions & prominent services related with the
expansion by focusing on personalisation. In this present discussion about suitable benefits along
with drawback of managing virtual business, significance of technology is covered. Emerging
digital business models, situational analysis and challenges which are related with information
security ethics & threats is also included. Formulation of strategic alliances & digital business
considering the e-commerce principles are devised.
Discuss the key trends, advantages and disadvantages of managing virtual business in the global
environment.
There are some of the key trends that are affecting the functioning of virtual business as
mentioned below:
Artificial intelligence: Organisations are implementing AI in different process to
enhance their operational efficiency and future informed decisions in terms of innovating new
products.
Internet of things: The IOT is leveraging the network connections for facilitation of
communication systems and devices. It involves adding of smart sensors to the connected
devices so that there can be creation of a efficiency atmosphere for the users.
Block chain: It is touted as the disrupter technology trends that are leading to
establishment of bitcoins & cryptocurrencies (Alvarez, ed., 2016). It is crucial for application of
block chain as “smart contracts” that is used in business in a financial form of security that is all
online business are made more secure.
Advantages of virtual business: