This document discusses the key trends and benefits of digital technology in the online business of Amazon. It highlights the faster buying process, quick response, cost reduction, comparison shopping, store and product list creation, various payment methods, and no reach barriers as the key benefits of digital technology in online business. It also explores the crucial issues faced by Amazon in terms of cyber security and ethics, such as tax avoidance, abuses in warehouses, exploitation of temporary workers, and exploitation of white-collar workers. Additionally, it discusses the impact of collaboration and strategic alliance through technology on Amazon, emphasizing adaptability, problem-solving, skill sharing, open communication, and engagement. Finally, it explains the various e-commerce principles that can be chosen by Amazon, including user-friendliness, emphasis on security, unique design elements, knowing the target audience, designing a search option, providing detailed product information, and offering personalized recommendations.
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