Digital Business Communication Plan for E-Commerce

DIGITAL BUSINESS
COMMUNICATION
PLAN
E-COMMERCE

INTRODUCTION
• The communications plan is focused towards forming an effective digital communications concept plan
for an organization that currently does not have any significant digital presence
• The organization is considered to be Sunflower Solutions
• The e-commerce department has been only recently opened
• Significant amount of digital promotion can be actually effective in drawing online customers

INTRODUCTION: BUSINESS OVERVIEW
• The company focuses on providing customers with products that help them towards leading healthier
lives
• Sunflower Solutions sells health drinks, healthy sugar supplements, health beverages, weight gain
supplements, organic honey and herbal body care products

NEED FOR DIGITIZATION OF THE
BUSINESS
• Digitization of businesses has become very important in the currently existing scenarios across the
corporate world
• The product oriented businesses are realizing much better profitability after taking their business online
• Transactions, complaints handling, business optimization and communications would improve greatly
through the internet platform