Importance of Collaborative Relationships and Strategic Alliances in Implementing Personalisation

Digital Business

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY ..................................................................................................................................3
Critically discuss the key trends, advantages and disadvantages of managing virtual business
in the global environment............................................................................................................3
Compare and contrast Situation and SWOT analysis. Perform a situation analysis for
Birchbox focussing on personalisation.......................................................................................5
Critically evaluate emerging digital business models and challenges associated with
information security threats and ethics in general. Perform a critical analysis with respect to
the case study scenario................................................................................................................6
Critically evaluate the importance of new collaborative relationships and strategic alliances
through digital technology for implementing personalisation....................................................8
Compare and contrast digital business and e-commerce. What are the E-Commerce principles
and discuss how they could be applied to digital businesses?....................................................9
CONCLUSION..............................................................................................................................11
REFERENCES..............................................................................................................................12

INTRODUCTION
Digital business tends to develop new and effective version of business in terms both
digital and physical world. For this, business tends to use several techniques in order to add
suitable value within the frameworks of business, customer's experience and internal capabilities
that helps in setting suitable operations (Chaffey, Edmundson-Bird and Hemphill, 2019).
Moreover, the report is based on Brichbox which is a multinational company based on the make-
up brand and founded in 2010. Company also tends to offer several products undertaking
perfumes, skin care, organic products and so on. Along with this, report tends to cover the
prominent benefits and demerits for managing virtual business, importance of technology and
few models of emerging digital business model and challenge which are related with information
security threats and ethics. Lastly, they also tends to develop effective strategic alliances and
digital business undertaking the e-commerce principles.
MAIN BODY
Critically discuss the key trends, advantages and disadvantages of managing virtual business in
the global environment
Virtual business depict effectively organising business activities with the help of internet
and does not have physical presence for their business including workforce and entity
undertaking the no requirement of visit for any store or undertaking the physical location.
Moreover, company tends to put emphasis on the digital competencies, measuring the physical
presence by not considering any work through digital manner.
Key Trends:
 It effectively represent the key trend and prominent reason in terms of working
effectively in terms of enhancing sales which gets decline because of sudden pandemic
and for this, individuals are quite willing for their work at their own place (Sousa and
Rocha, 2019). Moreover, it represent the suitable trend for managing virtual business in order to
effectively hire employees and making suitable contract on the basis of effective working
to carry forward things in given period of time.
Advantages:

 It is an essential factor which is beneficial to carry forward their business activities. In
regard of this, organisation also leads to operate their activities by internet and also worry
about leasing furniture, office, electricity bills and so on. It is essential factor for workforce in terms of working effectively which is quite satisfied
to retain them in company for the longer period of time by offering flexible working.
Disadvantages:
 It represent suitable carrying forward business in difficult times in order to have effective
communication and it is also essential at the company to maintain clarity and
transparency at workplace (Senyo, Liu and Effah, 2019). Along with this, people tends to
encourage workforce by having effective communication and tends to improve their
abilities with others. It is another drawback for managing virtual business as it is risky for having effective
reputation for their customers as they does not have much trust for taking risk. Hence, it
is critical to get aware for the suitable demerits.
Significance:
In an organisation, it is important for them to have proper survival in competitive and
dynamic market and use suitable technology to give tough competition for the business area.
 It represent that advanced technologies are essential in terms of improving their
communication by considering social media and other techniques undertaking smart
devices, text messages, social media and many more (Park and Mithas, 2020). It represent effective technology which is being identified for using it and also useful in
taking effective decisions. It is performed with effective analysis undertaking suitable
errors with the help of various techniques of an organisation.
Impact:
 By considering the suitable technologies, it tends to depict the impact of business in
terms of improving the overall competition for an organisation. Besides this, for having
effective use of internet and concerning techniques which is helpful for company in terms
of implementing strategy.
 They suitably impact the effective functioning of business and focus on the new
approaches which are useful to enhance productivity. Along with this, undertaking