Digital Business Assignment - eBay

DIGITAL BUSINESS

Table of Contents
INTRODUCTION...........................................................................................................................1
Business name (eBay): .................................................................................................................1
Traditional Business versa Digital business ...................................................................................2
Define the traditional business ...................................................................................................2
Define the digital business..........................................................................................................2
What are the similarities and differences?...................................................................................2
Digital Business models...................................................................................................................3
SWOT analysis of business models:...........................................................................................3
Digital Business Activities:..............................................................................................................4
What are digital business activities.............................................................................................4
What digital technologies dose that company employ................................................................4
Mode of operations .........................................................................................................................5
Digital Business Environment ........................................................................................................5
Market place ....................................................................................................................................6
MESO: ........................................................................................................................................6
Porter's Five Force Model:..........................................................................................................6
Market Growth.................................................................................................................................7
Competition matrix: ...................................................................................................................7
Key growth factors for digital business...........................................................................................7
USP: ...........................................................................................................................................7
What is allowing company to grow............................................................................................8
External forces creating impact on business operations .................................................................8
USP: ...........................................................................................................................................8
PESTEL: ....................................................................................................................................8
CONCLUSION................................................................................................................................9

INTRODUCTION
The digital business means a type of business that utilizes technologies in their
organization to innovate new business in its external and internal operations. eBay is a
multinational American company situated in California and is founded by Pierre
Omidyar (Bärenfänger and Otto 2015). In this report it includes meaning of traditional
and digital business as well as their similarities and differences which has guide the firm
to choose either traditional or digital business patter. Here SWOT and Pestel analysis
highlights business strengths and weakness so that they can be reduced by using
appropriate strategy. The mode of operations like Micro,Macro and meso helps the firm
to better understand the dynamic environment and huge market ratio can be captured.
Porter's five force model and competition matrix directly help the organization to
understand the the degree of power either buyer, supplier, threat. Rivalry are holding
before entering into the new market. Product having USP quality in its product helps the
firm to sustain in the new market for longer time duration.
Business name (eBay):
eBay is a American multinational online store holding customers base of 233
million across the global village and the firm's slogan is “By it, Sell it and love it” ( Darics,
2015). This firm was founded by Pierre Omidyar around 23 years ago in California, San
jose. Ebay business type is public and is serving it's services across the globe. The
various products served by eBay are toys, books, sports, computers, electronics etc.
across the globe. Number of employees working around the globe are around 14,100
till the year 2017. This organization is having its own websites by the name of
www.ebay.com. Some of the services of this business are, free shipping, eBay Maplt,
My world, Skype Buttons etc. It is a multibillion dollar business serving across 30
countries around the globe. Firm has been globally successful in the digital world
because it is successful in managing all the online sites of shopping where
businessmen and people can buy and sell large variety goods and services worldwide.
1