Digital Business: Key Trends, Organisational Models, Collaborative Relationships, and Impact of Cryptocurrency on Businesses

Digital Business

Table of Contents
INTRODUCTION...........................................................................................................................3
TASK...............................................................................................................................................3
Give an overview on the key trends and benefits of digital technology and implications
in managing virtual business within the business environment.......................................3
Evaluating new digital organisational models in the context of the key issues of the
business such as cyber security and ethics.........................................................................5
Evaluating the impact of new collaborative relationships and strategic alliances through
digital technology..................................................................................................................6
Critically discuss the impact of crypto currency such as Bitcoin (₿) and others on
businesses. What do you think of El Salvador’s legal tender of adoption ₿ in early
September 2021?...................................................................................................................8
CONCLUSION..............................................................................................................................10
REFERENCES..............................................................................................................................11
Books and Journals:..............................................................................................................11
Online:..................................................................................................................................11

INTRODUCTION
Digital business may be defined as a process in which digital technology is apply by the
management of the firm within their business not only for recreate the organisational model but
also for the better customer experience(Senyo, Liu and Effah, 2019). The following report is
based on the Amazon company which is a well known multinational online brand of United
Kingdom. The respective company company posses the 4th highest ranking site within the UK
and 42nd all across the globe. The organisation started its online business in 1998. The following
report is going to discuss about the key trends and the benefits of the digital technology in
respect to the company. This report also focus on the implication in managing the virtual
organisation in the dynamic international environment. Afterwords, this report discuss about the
new digital business model for ethics and cyber security and impact of new collaborative
relationship and strategic alliance on digital technology in respect to the chosen company. In the
end, a discussion has been done on the impact of crypto currency on organisation.
TASK
Give an overview on the key trends and benefits of digital technology and implications in
managing virtual business within the business environment
Key trends of digital technology-
In the today's world, digital technology lays a very important role for the different types
of organisation. The advancement in the digital technology is done in a very rapid manner. It is
very important for the management of the organisation to stay focus on the latest technology and
be updated always. This assist them in operating their business function in a very effective
manner. Their are different types of latest key trends of the digital technology which assist the
Amazon in managing their virtual business proper manner. The key trends has been discussed
below: -
 Artificial Intelligence (AI) and Machine Learning- artificial intelligence is becoming
the latest trend in the global business environment (Wirtz, 2019). This is the most usable
technology all across the globe. This digital technology is used by the management in
identifying the underlying insights and connections. This technology assist the Amazon
in predicting the demand of their offerings in proper manner that allow the management
to take better decision. Along with this, behaviour of the customer is also detect with the

help of this technology by examining their data in the real time. Through this revenue
and customer experience has been improved which assist in managing the virtual
business in international business environment.
 Robotic Process Automation (RPA)- this trend is used by the organisation in
automating their different business process like transaction processing, interpretating the
applications, automatic reply of mails and many more. This digital technology assist the
Amazon company in minimize the mistake or repetition of the task through which
management operate their business smoothly in proper manner.
 Quantum Computing- this also being considered as the most effectual trend in the
digital technology. With the help of this trend the organisation are able to monitor,
analyse the query in better manner. By using this technology the management of
respective firm easily find the applications which are related to banking and finance and
also detect the fraud that help in managing the business in global market in smooth way.
 Block-chain- this is being considered as the most emerging trend in the development of
the digital technology. Security is offer by the this trend to the user as this prevent them
form the negative impact of the cryptocurrencies (Park and Mithas, 2020). If this
technology is utilize by the Amazon then this provide total security to their important
data for misuse and fraud. By which they can manage their virtual business in the
international business environment.
Advantages of digital technology: -
Different types of advantages is enjoy by the management of the companies by adopting
latest technology within the business management. These latest digital technology assist the
organisation in achieving the successful position in the global market. In relation to the Amazon
the advantages which are enjoy by them has been discussed below: -
 Increased efficiency and productivity: -with the effective use of digital technology
within the business, the process as well as operation of the firm is getting speed up. This
assist the organisation in improving their productivity in order to achieve the goals and
objectives. This enable the management of the respective firm to adopt the business