Business Plan for Expansion of Digital Cameras in Brazil

Global Business Management
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Contents
Introduction......................................................................................................................................2
External Environment......................................................................................................................3
Market Environment........................................................................................................................3
SWOT analysis................................................................................................................................3
Strengths......................................................................................................................................3
Weaknesses..................................................................................................................................4
Opportunities...............................................................................................................................4
Threats.........................................................................................................................................4
Objectives........................................................................................................................................5
Marketing Entry Strategy................................................................................................................5
Implementation of plan....................................................................................................................7
Conclusion.......................................................................................................................................9
References......................................................................................................................................10

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Introduction
The aim of the report is to form a business plan which includes a written document that reflects
the way through which the company can meet its goals in the foreign market. This assessment is
linked with the previous assessment which includes the feasibility of expansion of digital
cameras in the market of Brazil. It was concluded in the previous assessment that Brazil offers
the capability of effective industry in Brazil. The emerging needs of technology with the
availability of low cost of labour in the market helps in generating high revenue. On the basis of
which the business plan is prepared.
This will include an evaluation of the external environment of Brazil that helps in understanding
the impact of external factors. Further, it includes the market environment review for the digital
camera on the basis of affordability, culture, buying behaviour and market segmentation. The
paper includes a SWOT analysis of the opportunity that is an expansion of the range of digital
cameras in Brazil. It includes the objective that will help the company to meet the gaols. The
entering of the digital cameras in the market needs an appropriate mode of entry strategy which
is discussed with the review of implementing this plan.
External Environment
For any company to expand in any country, it is very much essential to review the external
environment of the country. This is necessary for understanding the factors that works in favour
of company’s plan for expansion as well as factors that is acting as a threat. The external analysis
of Brazil is analysed below.
 Political: Brazil has faced many types of political turmoil in the past. But now it is having
a federal government that is highly proactive in attracting investments. Still there is a
problem of corruption in Brazil hence companies had to invest a lot of money in the
lobbying. Due to lack of transparency companies usually have to face many types of
challenges in establishing themselves in the country. At the same time, corruption has
increased the time taken by the government in the process of expansion (Evans, 2018).
The negative impact will be posed by the fact that government and the opposition are
always standing against each other. This will create challenges related to the management

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of the operations as they will have to face political restrictions at every stage of the
business process. In the long term this will have impact on the growth of the company
 Economical: Brazil being a developing nation has a lot of potential in economic terms.
Due to the large population in the country and growing middle class, the chances of
investment by the camera company increases. Country’s currency is also stable hence
companies will not face problems in the investment stage (Nagano, Stefanovitz and Vick,
2014). Numbers of unemployed people have also increased in the last few years and this
has reduced their target base. But the positive thing about the economy is that the
inflation is in under control. There is also decrease the tariff base which is further an
important point towards investment but on the other hand tax rates are higher which
might affect the profit margins of the camera company (Kang and Huang, 2012). It is one
of the fastest developing nations of the world hence they can ensure long term growth of
them.
 Social: The society of the Brazil has changed significantly especially in terms of
consumer’s choices related to digital equipment. People are moving towards digital
technologies that is having advanced features. This country is creating large numbers of
skilled employees that will help the camera company in fulfilling their demands related to
talent management (Hoffmann, Bandeira-de-Mello and Molina-Morales, 2011). There are
people from the different segments of the society but the youth constitutes a major part of
the society. This will have the positive impact on the company as the youngsters acts as
their major target market. Apart from this it is seen that people’s approach towards luxury
products have changed and they are trying purchasing lots of items that are luxurious.
The growing middle-class will give boost to the investment plans of the organisation as
they can add them with luxury class so as to increase the numbers of the people in the
target segment.
 Technological: Brazil is not so much advanced in technology but it investing a lot of their
budget on the innovation and research. This weaker technological infrastructure will not
go in favour of the company as they will have to bring technology from the external
market. Company will also have to invest a lot of money on development of talent pool
and training them so as to make them capable of handling these advanced technologies
(Montes and Tiberto, 2012). It is also to be noted that IT sector in the company has