Digital Disruption: Impact on Business and Decision Making

Digital Disruption

INTRODUCTION
 Digital disruption can be defined as
changes that may affect technology
markets and other related aspects such as
industry and process. This is a major
hurdle in achieving business goals.
Transformation takes place due to new
digital technologies and business models.
Furthermore, innovations can impact
value of goods and services sold in a
particular industry.

Definition of Digital Disruption
 Disruption in literal sense, may
have different meanings, in context
to digital it has been defined as “the
rapidly unfolding processes
through which digital innovation
comes to fundamentally alter
historically sustainable logics for
value creation and capture by
unbundling and recombining
linkages among resources or
generating new ones.”

Impact of digital disruption on business
 Digital disruption is about changes in
existing technologies through innovations.
It has huge impact on the business of
organizations due to emerging new digital
revolution. Areas like productions,
relations with customers, operations etc.
gets affected. It involves risk which may
provide positive as well as negative
outcomes.

Data as business tool
 Data refers to information or statistics in both qualitative and quantitative
forms that helps a business in understanding number of aspects. It is
gathered through different sources which can be either directly such as
questionnaire, survey etc. or indirectly. It is used to attain certain
objectives of a business.

Questionnaire and its purposes
 A questionnaire is defined as structured form containing questions to
collect information from various respondents. It can be in written or
printed form presented in a formalized way. Furthermore, the questions are
asked about a particular topic. It is treated as a technique in which
questions are expressed in a specific sequence. The ultimate objective is to
have information which can be used in number of purposes.