Digital Disruption and its Impact on TESCO

Digital Disruption

INTRODUCTION
Digital disruption can be referred to as the changes that take place while
affecting technology markets and associated areas like processes and
industries. Here, transformation occurs owing to new and unique digital
technologies as well as business models. Such kind of innovation affects
the values of products as well as services sold within a specific business
sector. This PPT is based upon TESCO which is a multinational retail
organisation headquartered in United Kingdom.
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DIGITAL DISRUPTION
In general English, disruption might have some different meaning but in
relation to digital it is defined as "the changes that are caused by the
implementation of new technologies wherein these new and emerging
technologies possess the capacity to recast the value of products as well
as services that are already present within the business industry."

IMPACT OVER BUSINESS
ORGANISATIONS
The new innovations in digital field are changing the phase of modern era. These
changes in digital technologies are having huge effect on the business of
organizations. Areas like production of goods and relation with customers etc.
gets affected. This transformation may give good as well as bad outcomes. So
we can say that it is risky too. Business and the way of doing business have
changed a lot because of the great revolution in digital technologies.

USE OF DATA AS BUSINESS TOOL
Data is considered as the specific information on particular topic. It can be in
the form of numerical figures or written interpretation. Every organisation
believes in collecting data from different sources which are used for various
aspects. Data collections are mainly divided in two types that are, primary
and secondary. Both of these types are further classified into various
sources.
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QUESTIONNAIRE
Questionnaire refers to the set of questions which are prepared by marketing
team of company in order to collect information from the chosen
respondents from the overall sample population. Questionnaire can be in
the form of written document or it could be in the printed form.
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